A data profile of the people who buy, follow and care about Line of credit in United States — modelled from more than twelve digital signal sources. Line of credit has an estimated audience of 10,446,676 people in United States.
The average Line of credit fan in United States is 44.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Aritzia, Credit cards, Wells Fargo, with strongest over-indexing on Aritzia (12.96× the country average).
Demographically, the Line of credit audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Line of credit fan in United States is balanced, around 44.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Aritzia.
The key figures that characterise the Line of credit profile in United States.
54.7% are female, 45.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.3 |
| Estimated audience size | 10,446,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 29% |
Where the Line of credit audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~300K | 2.08× | |
| 02 | Arkansas | ~200K | 1.86× | |
| 03 | Kansas | ~100K | 1.66× | |
| 04 | Tennessee | ~300K | 1.57× | |
| 05 | South Carolina | ~200K | 1.56× | |
| 06 | Maine | ~60K | 1.52× | |
| 07 | Kentucky | ~200K | 1.45× | |
| 08 | Indiana | ~300K | 1.39× | |
| 09 | Hawaii | ~60K | 1.39× | |
| 10 | Florida | ~1M | 1.38× | |
| 11 | Virginia | ~300K | 1.37× | |
| 12 | Mississippi | ~100K | 1.35× | |
| 13 | Alabama | ~200K | 1.33× | |
| 14 | Ohio | ~400K | 1.29× | |
| 15 | Michigan | ~300K | 1.22× | |
| 16 | Missouri | ~200K | 1.22× | |
| 17 | Delaware | ~30K | 1.21× | |
| 18 | Arizona | ~200K | 1.14× | |
| 19 | Oklahoma | ~100K | 1.13× | |
| 20 | Texas | ~900K | 1.03× | |
| 21 | Nebraska | ~50K | 0.97× | |
| 22 | Washington, District of Columbia | ~30K | 0.95× | |
| 23 | Idaho | ~50K | 0.92× | |
| 24 | Alaska | ~20K | 0.90× | |
| 25 | Utah | ~80K | 0.89× | |
| 26 | Montana | ~30K | 0.89× | |
| 27 | North Dakota | ~20K | 0.89× | |
| 28 | Georgia | ~300K | 0.88× | |
| 29 | New Jersey | ~200K | 0.85× | |
| 30 | Rhode Island | ~30K | 0.85× | |
| 31 | South Dakota | ~20K | 0.85× | |
| 32 | North Carolina | ~300K | 0.83× | |
| 33 | Vermont | ~20K | 0.83× | |
| 34 | Maryland | ~100K | 0.82× | |
| 35 | Minnesota | ~100K | 0.81× | |
| 36 | West Virginia | ~40K | 0.81× | |
| 37 | Wisconsin | ~100K | 0.79× | |
| 38 | Nevada | ~80K | 0.76× | |
| 39 | Pennsylvania | ~300K | 0.75× | |
| 40 | New York | ~400K | 0.74× | |
| 41 | Oregon | ~90K | 0.74× | |
| 42 | Washington | ~100K | 0.71× | |
| 43 | New Hampshire | ~30K | 0.69× | |
| 44 | Connecticut | ~70K | 0.68× | |
| 45 | Iowa | ~60K | 0.68× | |
| 46 | New Mexico | ~40K | 0.68× | |
| 47 | Illinois | ~200K | 0.62× | |
| 48 | Colorado | ~100K | 0.60× | |
| 49 | California | ~700K | 0.59× | |
| 50 | Massachusetts | ~100K | 0.52× |
The strongest cross-interests of the Line of credit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aritzia | Fashion & Accessoires | 12.96× | ||
| 02 | Credit history | Business & Career | 6.02× | ||
| 03 | Payment system | Shopping | 5.93× | ||
| 04 | Credit Karma | Business & Career | 4.39× | ||
| 05 | Loan | Business & Career | 3.27× | ||
| 06 | Credit cards | Business & Career | 3.18× | ||
| 07 | Wells Fargo | Business & Career | 2.79× | ||
| 08 | Banking | Business & Career | 2.42× | ||
| 09 | Money | Business & Career | 2.34× | ||
| 10 | Corporation | Business & Career | 2.33× | ||
| 11 | Mortgage loans | Business & Career | 2.31× | ||
| 12 | Capital One | Business & Career | 2.23× | ||
| 13 | Macy's | Shopping | 2.14× | ||
| 14 | Walmart | Shopping | 1.96× | ||
| 15 | Software | Technology & Electronics | 1.70× | ||
| 16 | Family | Kids & Family | 1.59× | ||
| 17 | Computers | Technology & Electronics | 1.55× | ||
| 18 | United States | Travel & Leisure | 1.54× | ||
| 19 | Current events | Arts & Culture | 1.54× | ||
| 20 | Photography | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.66× | |
| DIY Mentality | THRILL | 1.63× | |
| Need for Security | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.04× | |
| Sustainability | BALANCE | 1.05× | |
| Healthy Lifestyle | BALANCE | 1.07× |
Line of credit has an estimated audience of 10,446,676 people in United States, concentrated in Florida and Texas.
54.7% of Line of credit fans are female, 45.3% are male, with an average age of 44.3 years.
Line of credit fans show strongest brand affinity for Aritzia (12.96×), Credit cards (3.18×), and Wells Fargo (2.79×) over the country average.
Line of credit fans in United States are most concentrated in Florida (reach ~1M), Texas (reach ~900K), and California (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Line of credit itself, the audience over-indexes on Credit cards (3.18×), Wells Fargo (2.79×), Money (2.34×), and Credit Karma (4.39×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Line of credit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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