Ponce, Puerto Rico Audience in United States

Ponce, Puerto Rico logo

Ponce, Puerto Rico has an estimated audience of 2,632,688 people in United States. 52.5% are female, 47.5% are male, average age 38.3. Top regions: Florida, New York, Texas. Top brand affinities: Product design, Kendra Scott, Nationality, Governor of Michigan, Hipster.

The average Ponce, Puerto Rico fan in United States is 38.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, New York, Texas. Top brand affinities include Product design, Kendra Scott, Nationality, with strongest over-indexing on Product design (11.44× the country average). Demographically, the Ponce, Puerto Rico audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Ponce, Puerto Rico fans

Demographic split for Ponce, Puerto Rico audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.3
Estimated audience size2,632,688

Audience persona

The typical Ponce, Puerto Rico fan in United States is balanced, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ponce, Puerto Rico in United States
RegionReachAffinity
Florida405,1222.27×
New York305,7492.08×
Texas217,9060.96×
California169,2550.58×
Pennsylvania140,9611.59×
New Jersey135,2802.02×
Massachusetts111,9632.16×
Illinois103,7191.18×
North Carolina98,5731.24×
Georgia98,4111.21×
Virginia91,6001.43×
Connecticut72,4302.74×
Ohio69,8860.86×
Maryland59,2121.31×
Michigan54,4080.79×
Wisconsin41,6971.05×
Tennessee40,7200.77×
South Carolina40,5701.02×
Colorado37,0940.89×
Arizona36,7380.68×
Indiana36,3500.76×
Minnesota35,6700.95×
Washington31,1800.59×
Missouri29,7160.7×
Louisiana24,1670.71×
Kentucky22,9310.69×
Alabama22,1960.6×
Washington, District of Columbia16,6242.1×
Utah16,3250.69×
Oregon16,0690.53×
Nevada15,9180.63×
Rhode Island15,7111.87×
Oklahoma15,1140.52×
New Hampshire13,8051.33×
Arkansas13,3620.62×
Iowa12,8550.59×
Mississippi12,1410.56×
Kansas11,8830.57×
Maine11,5381.22×
Delaware10,9791.51×
New Mexico7,3240.55×
Nebraska7,1210.54×
Idaho6,7690.51×
West Virginia6,4330.52×
Vermont6,2051.34×
Hawaii5,5430.49×
Montana4,0340.55×
South Dakota2,9540.49×
Alaska2,6870.48×
North Dakota2,3760.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ponce, Puerto Rico audience
BrandAffinityCategory
Product design11.44×Business & Career
Kendra Scott8.08×Fashion & Accessoires
Nationality5.64×Politics & Society
Governor of Michigan12.07×Politics & Society
Hipster12.4×Politics & Society
Homie18.7×Politics & Society
Grinch4.59×Movies & TV
Google Home7.08×Technology & Electronics
UK garage5.91×Music & Radio
Nebraska Cornhuskers football3.89×Sports
Personality6.44×Business & Career
Kento Yamazaki11.2×Movies & TV
Vocal harmony4.54×Music & Radio
Combat sport1.56×Sports
Lahaina, Hawaii17.01×Travel & Leisure
Hibachi7.08×Food & Beverages
Historic site3.57×Arts & Culture
Torchlight20.55×Games
Isometric exercise7.08×Sports
Hog Hunting2.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ponce, Puerto Rico audience
TraitClusterScore
SpiritualityBALANCE1.32
Need for SecurityCONSERVATISM1.32
ExtroversionTHRILL1.26
PatriotismCONSERVATISM1.23
Urban LifestyleOPEN1.18
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Ponce, Puerto Rico
CountryShare
United States20.1%
Mexico16.4%
Italy15.6%

See Ponce, Puerto Rico audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Ponce, Puerto Rico have in United States?

Ponce, Puerto Rico has an estimated audience of 2,632,688 people in United States, concentrated in Florida and New York.

What is the gender split and age of Ponce, Puerto Rico fans?

52.5% of Ponce, Puerto Rico fans are female, 47.5% are male, with an average age of 38.3 years.

Which brands do Ponce, Puerto Rico fans like most?

Ponce, Puerto Rico fans show strongest brand affinity for Product design (11.44×), Kendra Scott (8.08×), and Nationality (5.64×) over the country average.

Where do Ponce, Puerto Rico fans live in United States?

Ponce, Puerto Rico fans in United States are most concentrated in Florida (reach 405,122), New York (reach 305,749), and Texas (reach 217,906). These three regions account for the largest share of the active audience.

What other brands do Ponce, Puerto Rico fans also like?

Beyond Ponce, Puerto Rico itself, the audience over-indexes on Kendra Scott (8.08×), Nationality (5.64×), Governor of Michigan (12.07×), and Hipster (12.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ponce, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.