Rascasse Audience Intelligence

Ponce, Puerto Rico Audience in United States

A data profile of the people who buy, follow and care about Ponce, Puerto Rico in United States — modelled from more than twelve digital signal sources. Ponce, Puerto Rico has an estimated audience of 2,632,688 people in United States.

#165among City in United States#874among POI in United States#920in Travel & Leisure

The average Ponce, Puerto Rico fan in United States is 38.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Rosie O'Donnell, Married At First Sight, Sia, with strongest over-indexing on Rosie O'Donnell (20× the country average).

Demographically, the Ponce, Puerto Rico audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ponce, Puerto Rico fan in United States is balanced, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Rosie O'Donnell.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ponce, Puerto Rico profile in United States.

Audience size
2.6M
in United States
Gender
52.5%♀
47.5% male
Age
38.3
average years
Country rank
#11457
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ponce, Puerto Rico fans

52.5% are female, 47.5% are male, average age 38.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Ponce, Puerto Rico audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.3
Estimated audience size2,632,688
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Ponce, Puerto Rico audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3919%
40-4921%
50+19%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Ponce, Puerto Rico audience comes from United States.

Worldwide audience distribution share by country for Ponce, Puerto Rico
CountryShare
United States20.1%
Mexico16.4%
Italy15.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ponce, Puerto Rico audience in United States is strongest.

Fig. 05

Top regions by affinity

Ponce, Puerto Rico fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~70K2.48×
02Florida~400K2.04×
03Massachusetts~100K2.00×
04New York~300K1.80×
05New Jersey~100K1.80×
06Virginia~100K1.74×
07Rhode Island~10K1.46×
08Washington, District of Columbia~10K1.45×
09Pennsylvania~100K1.44×
10New Hampshire~10K1.34×
11Delaware~10K1.31×
12Maryland~60K1.27×
13North Carolina~100K1.21×
14Illinois~100K1.17×
15Vermont~5K1.14×
16Georgia~90K1.11×
17South Carolina~40K1.06×
18Maine~10K1.04×
19Wisconsin~40K1.03×
20Texas~200K1.01×
21Alaska~5K0.93×
22Ohio~70K0.91×
23Minnesota~30K0.91×
24South Dakota~6K0.91×
25North Dakota~5K0.91×
26Colorado~40K0.90×
27Montana~7K0.89×
28New Mexico~10K0.87×
29West Virginia~10K0.86×
30Nebraska~10K0.85×
31Hawaii~10K0.85×
32Louisiana~30K0.84×
33Idaho~10K0.84×
34Mississippi~20K0.83×
35Arkansas~20K0.83×
36Iowa~20K0.83×
37Kansas~20K0.83×
38Michigan~60K0.82×
39Indiana~40K0.81×
40Kentucky~30K0.81×
41Tennessee~40K0.80×
42Utah~20K0.79×
43Missouri~30K0.78×
44Alabama~30K0.78×
45Nevada~20K0.78×
46Oklahoma~20K0.77×
47Arizona~40K0.73×
48Oregon~20K0.72×
49Washington~40K0.69×
50California~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Ponce, Puerto Rico, United States
0.61×1.00×2.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ponce, Puerto Rico audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ponce, Puerto Rico audience
#·InterestCategoryAffinity×
01Married At First SightMovies & TV37.83×
02Project RunwayMovies & TV29.39×
03SiaMusic & Radio24.64×
04Stampin' Up!Shopping23.16×
05Rosie O'DonnellMovies & TV20.00×
06AcapulcoTravel & Leisure19.16×
07Benny BlancoMusic & Radio15.02×
08VolarisTravel & Leisure9.18×
09Cillian MurphyMovies & TV8.25×
10Liga MXSports6.74×
11Web serverTechnology & Electronics6.22×
12Las VegasTravel & Leisure5.66×
13Milwaukee BrewersSports5.47×
14WhatsAppInternet & Social Media4.60×
15CaribbeanTravel & Leisure3.66×
16Facebook MessengerInternet & Social Media3.49×
17Planet FitnessSports3.23×
18The UPS StoreShopping2.82×
19Google MapsInternet & Social Media2.74×
20FamilyKids & Family1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ponce, Puerto Rico audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ponce, Puerto Rico audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Need for SecurityCONSERVATISM1.80×
SpiritualityBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ponce, Puerto Rico audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.84×
SustainabilityBALANCE0.86×
Community OrientationOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ponce, Puerto Rico have in United States?

Ponce, Puerto Rico has an estimated audience of 2,632,688 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Ponce, Puerto Rico fans?

52.5% of Ponce, Puerto Rico fans are female, 47.5% are male, with an average age of 38.3 years.

03

Which brands do Ponce, Puerto Rico fans like most?

Ponce, Puerto Rico fans show strongest brand affinity for Rosie O'Donnell (20×), Married At First Sight (37.83×), and Sia (24.64×) over the country average.

04

Where do Ponce, Puerto Rico fans live in United States?

Ponce, Puerto Rico fans in United States are most concentrated in Florida (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Ponce, Puerto Rico fans also like?

Beyond Ponce, Puerto Rico itself, the audience over-indexes on Married At First Sight (37.83×), Sia (24.64×), Las Vegas (5.66×), and Project Runway (29.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Ponce, Puerto Rico audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ponce, Puerto Rico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →