A data profile of the people who buy, follow and care about Nightclubs in Mexico — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 6,804,614 people in Mexico.
The average Nightclubs fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Doo-wop, Waltz, Nortec, with strongest over-indexing on Doo-wop (1.54× the country average).
Demographically, the Nightclubs audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Nightclubs fan in Mexico is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Doo-wop.
The key figures that characterise the Nightclubs profile in Mexico.
47.9% are female, 52.1% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 34.4 |
| Estimated audience size | 6,804,614 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Nightclubs audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
Where the Nightclubs audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~100K | 2.27× | |
| 02 | State of Mexico | ~1.5M | 1.56× | |
| 03 | Yucatan | ~200K | 1.27× | |
| 04 | Baja California | ~400K | 1.26× | |
| 05 | Oaxaca | ~200K | 1.18× | |
| 06 | Jalisco | ~600K | 1.14× | |
| 07 | Coahuila de Zaragoza | ~200K | 1.12× | |
| 08 | Nayarit | ~70K | 1.11× | |
| 09 | Nuevo Leon | ~400K | 1.04× | |
| 10 | Chihuahua | ~200K | 0.98× | |
| 11 | Campeche | ~50K | 0.98× | |
| 12 | Colima | ~40K | 0.97× | |
| 13 | Durango | ~90K | 0.95× | |
| 14 | Zacatecas | ~80K | 0.95× | |
| 15 | Aguascalientes | ~80K | 0.95× | |
| 16 | Tlaxcala | ~70K | 0.95× | |
| 17 | Guerrero | ~200K | 0.93× | |
| 18 | Morelos | ~100K | 0.93× | |
| 19 | Chiapas | ~200K | 0.92× | |
| 20 | Hidalgo | ~100K | 0.91× | |
| 21 | Michoacan de Ocampo | ~200K | 0.90× | |
| 22 | Sinaloa | ~200K | 0.90× | |
| 23 | Guanajuato | ~300K | 0.89× | |
| 24 | Veracruz (state) | ~300K | 0.84× | |
| 25 | Puebla | ~300K | 0.84× |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multitrack recording | Music & Radio | 2.20× | ||
| 02 | Nursery rhyme | Kids & Family | 1.89× | ||
| 03 | Los Temerarios | Music & Radio | 1.85× | ||
| 04 | Electronic keyboard | Music & Radio | 1.77× | ||
| 05 | Sergio Canales | Sports | 1.75× | ||
| 06 | Angela White (athlete) | Movies & TV | 1.73× | ||
| 07 | Twin (production team) | Music & Radio | 1.71× | ||
| 08 | balada | Music & Radio | 1.67× | ||
| 09 | Jaripeo | Sports | 1.63× | ||
| 10 | Récord | Sports | 1.61× | ||
| 11 | Repetition (music) | Topic | 1.59× | ||
| 12 | Waltz | Music & Radio | 1.58× | ||
| 13 | Rosario Tijeras | Movies & TV | 1.57× | ||
| 14 | Ariel Camacho | Music & Radio | 1.56× | ||
| 15 | Doo-wop | Music & Radio | 1.54× | ||
| 16 | Surround sound | Technology & Electronics | 1.54× | ||
| 17 | Nortec | Music & Radio | 1.53× | ||
| 18 | Tierra Caliente (Mexico) | Travel & Leisure | 1.53× | ||
| 19 | Tractor unit | Cars & Mobility | 1.53× | ||
| 20 | Tierra caliente | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Tradition | CONSERVATISM | 0.97× | |
| Spirituality | BALANCE | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.67× | |
| Sports Activity | POWER | 0.69× |
Nightclubs has an estimated audience of 6,804,614 people in Mexico, concentrated in State of Mexico and Jalisco.
47.9% of Nightclubs fans are female, 52.1% are male, with an average age of 34.4 years.
Nightclubs fans show strongest brand affinity for Doo-wop (1.54×), Waltz (1.58×), and Nortec (1.53×) over the country average.
Nightclubs fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Jalisco (reach ~600K), and Nuevo Leon (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nightclubs itself, the audience over-indexes on Waltz (1.58×), Nortec (1.53×), balada (1.67×), and Angela White (athlete) (1.73×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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