Nightclubs Audience in Mexico
Nightclubs has an estimated audience of 6,804,614 people in Mexico. 47.9% are female, 52.1% are male, average age 34.4. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Récord, Doo-wop, Waltz, Nortec, balada.
The average Nightclubs fan in Mexico is 34.4 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Récord, Doo-wop, Waltz, with strongest over-indexing on Récord (1.61× the country average). Demographically, the Nightclubs audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint
Demographics of Nightclubs fans
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 34.4 |
| Estimated audience size | 6,804,614 |
Audience persona
The typical Nightclubs fan in Mexico is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Récord.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,567,029 | 1.68× |
| Jalisco | 609,730 | 1.21× |
| Nuevo Leon | 436,711 | 1.07× |
| Baja California | 414,842 | 1.47× |
| Oaxaca | 275,892 | 1.46× |
| Coahuila de Zaragoza | 267,139 | 1.31× |
| Yucatan | 229,654 | 1.62× |
| Guanajuato | 229,186 | 0.71× |
| Chihuahua | 223,945 | 0.95× |
| Baja California Sur | 214,824 | 3.95× |
| Puebla | 186,227 | 0.52× |
| Veracruz (state) | 183,209 | 0.46× |
| Chiapas | 125,397 | 0.61× |
| Michoacan de Ocampo | 123,641 | 0.52× |
| Sinaloa | 117,709 | 0.65× |
| Nayarit | 96,986 | 1.47× |
| Guerrero | 92,407 | 0.53× |
| Morelos | 63,622 | 0.54× |
| Hidalgo | 58,316 | 0.35× |
| Aguascalientes | 58,235 | 0.67× |
| Durango | 52,032 | 0.55× |
| Zacatecas | 48,828 | 0.57× |
| Tlaxcala | 42,046 | 0.54× |
| Campeche | 41,853 | 0.81× |
| Colima | 32,904 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Récord | 1.61× | Sports |
| Doo-wop | 1.54× | Music & Radio |
| Waltz | 1.58× | Music & Radio |
| Nortec | 1.53× | Music & Radio |
| balada | 1.67× | Music & Radio |
| Repetition (music) | 1.59× | |
| Angela White (athlete) | 1.73× | Movies & TV |
| Tierra caliente | 1.51× | Travel & Leisure |
| Tierra Caliente (Mexico) | 1.53× | Travel & Leisure |
| Twin (production team) | 1.71× | Music & Radio |
| Jaripeo | 1.63× | Sports |
| Los Temerarios | 1.85× | Music & Radio |
| Ariel Camacho | 1.56× | Music & Radio |
| Multitrack recording | 2.2× | Music & Radio |
| Surround sound | 1.54× | Technology & Electronics |
| Rosario Tijeras | 1.57× | Movies & TV |
| Nursery rhyme | 1.89× | Kids & Family |
| Sergio Canales | 1.75× | Sports |
| Electronic keyboard | 1.77× | Music & Radio |
| Tractor unit | 1.53× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.46 |
| Travelling | THRILL | 1.25 |
| Need for Security | CONSERVATISM | 1.15 |
| Risk Appetite | THRILL | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| LGBTQ+ Identity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
See Nightclubs audiences in other countries
More Music & Radio audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
Frequently asked questions
How many fans does Nightclubs have in Mexico?
Nightclubs has an estimated audience of 6,804,614 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Nightclubs fans?
47.9% of Nightclubs fans are female, 52.1% are male, with an average age of 34.4 years.
Which brands do Nightclubs fans like most?
Nightclubs fans show strongest brand affinity for Récord (1.61×), Doo-wop (1.54×), and Waltz (1.58×) over the country average.
Where do Nightclubs fans live in Mexico?
Nightclubs fans in Mexico are most concentrated in State of Mexico (reach 1,567,029), Jalisco (reach 609,730), and Nuevo Leon (reach 436,711). These three regions account for the largest share of the active audience.
What other brands do Nightclubs fans also like?
Beyond Nightclubs itself, the audience over-indexes on Doo-wop (1.54×), Waltz (1.58×), Nortec (1.53×), and balada (1.67×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.