A data profile of the people who buy, follow and care about Nightclubs in Finland — modelled from more than twelve digital signal sources. Nightclubs has an estimated audience of 578,994 people in Finland.
Nightclubs has an estimated audience of 578,994 people in Finland. 56.4% are female, 43.6% are male, average age 42.9. Top brand affinities: Bars, Delfi (web portal), Ticketmaster, Self care, Eppu Normaali.
Top brand affinities include Bars, Delfi (web portal), Ticketmaster, with strongest over-indexing on Bars (1.68× the country average).
Demographically, the Nightclubs audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Nightclubs fan in Finland is more female, around 42.9 years old, with strong Design Affinity tendencies and a notable affinity for Bars.
The key figures that characterise the Nightclubs profile in Finland.
56.4% are female, 43.6% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 42.9 |
| Estimated audience size | 578,994 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Nightclubs audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.4% |
| Italy | 5.0% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Nightclubs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drinking establishment | Food & Beverages | 2.30× | ||
| 02 | Bob Dylan | Music & Radio | 1.79× | ||
| 03 | Karaoke | Music & Radio | 1.71× | ||
| 04 | Bars | Travel & Leisure | 1.68× | ||
| 05 | Dance music | Music & Radio | 1.67× | ||
| 06 | Olavi Uusivirta | Movies & TV | 1.65× | ||
| 07 | Popeda | Music & Radio | 1.65× | ||
| 08 | Ismo Alanko | Music & Radio | 1.63× | ||
| 09 | J. Karjalainen | Music & Radio | 1.63× | ||
| 10 | Boogie-woogie | Music & Radio | 1.62× | ||
| 11 | Self care | Health | 1.61× | ||
| 12 | Music festivals | Music & Radio | 1.60× | ||
| 13 | Ticketmaster | Travel & Leisure | 1.59× | ||
| 14 | Delfi (web portal) | Internet & Social Media | 1.57× | ||
| 15 | Pub | Food & Beverages | 1.57× | ||
| 16 | Õhtuleht | News | 1.57× | ||
| 17 | Postimees | News | 1.53× | ||
| 18 | Travel Adventures | Travel & Leisure | 1.52× | ||
| 19 | Bodybuilding & Fitness | Sports | 1.52× | ||
| 20 | Eppu Normaali | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.41× | |
| Travelling | THRILL | 1.07× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Urban Lifestyle | OPEN | 0.82× | |
| Social Media Usage | JOY | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Nightclubs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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