A data profile of the people who buy, follow and care about Eppu Normaali in Finland — modelled from more than twelve digital signal sources. Eppu Normaali has an estimated audience of 585,006 people in Finland.
Eppu Normaali has an estimated audience of 585,006 people in Finland. 65.9% are female, 34.1% are male, average age 43.6. Top brand affinities: Ice Hockey World Championships, LinkedIn, Bob Dylan, Momondo, Classical music.
Top brand affinities include Ice Hockey World Championships, LinkedIn, Bob Dylan, with strongest over-indexing on Ice Hockey World Championships (1.78× the country average).
Demographically, the Eppu Normaali audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, DIY Mentality.
The typical Eppu Normaali fan in Finland is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Eppu Normaali profile in Finland.
65.9% are female, 34.1% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 43.6 |
| Estimated audience size | 585,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 34% | |
| 50+ | 21% |
The strongest cross-interests of the Eppu Normaali audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bob Dylan | Music & Radio | 3.92× | ||
| 02 | Bruce Springsteen | Music & Radio | 3.09× | ||
| 03 | Paul McCartney | Music & Radio | 3.07× | ||
| 04 | Robbie Williams | Music & Radio | 3.06× | ||
| 05 | Pink Floyd | Music & Radio | 2.86× | ||
| 06 | David Bowie | Music & Radio | 2.78× | ||
| 07 | AC/DC | Music & Radio | 2.66× | ||
| 08 | Internet & Social Media | 2.03× | |||
| 09 | Madonna | Music & Radio | 1.82× | ||
| 10 | Gospel music | Music & Radio | 1.80× | ||
| 11 | Ice Hockey World Championships | Sports | 1.78× | ||
| 12 | Non-alcoholic beverage | Food & Beverages | 1.77× | ||
| 13 | Hard rock | Music & Radio | 1.75× | ||
| 14 | Unibet | Games | 1.65× | ||
| 15 | Country music | Music & Radio | 1.61× | ||
| 16 | Schlager music | Music & Radio | 1.59× | ||
| 17 | Classical music | Music & Radio | 1.58× | ||
| 18 | Pub | Food & Beverages | 1.58× | ||
| 19 | Momondo | Travel & Leisure | 1.52× | ||
| 20 | Nightclubs | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.21× | |
| DIY Mentality | THRILL | 1.18× | |
| Sustainability | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.87× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Eppu Normaali. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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