Rascasse Audience Intelligence

Ice Spice Audience in Germany

A data profile of the people who buy, follow and care about Ice Spice in Germany — modelled from more than twelve digital signal sources. Ice Spice has an estimated audience of 417,434 people in Germany.

#65among Hip hop in Germany#2673among Person in Germany#1585in Music & Radio

The average Ice Spice fan in Germany is 27.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Taylor Swift, Dua Lipa, Melanie Lynskey, with strongest over-indexing on Taylor Swift (8.77× the country average).

Demographically, the Ice Spice audience skews balanced with an average age of 27.7, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ice Spice fan in Germany is balanced, around 27.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Taylor Swift.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice Spice profile in Germany.

Audience size
417K
in Germany
Gender
54.9%♀
45.1% male
Age
27.7
average years
Country rank
#13515
Person in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice Spice fans

54.9% are female, 45.1% are male, average age 27.7.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Ice Spice audience in Germany
MetricValue
Female54.9%
Male45.1%
Average age27.7
Estimated audience size417,434
Fig. 03

Age distribution

Ø 27.7
average years
Age distribution of the Ice Spice audience in Germany
Age bracketShare%
16-1956%
20-2920%
30-3911%
40-498%
50+5%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Ice Spice audience comes from Germany.

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States42.7%
Brazil4.5%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice Spice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ice Spice fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.24×
02Nordrhein-Westfalen~100K1.13×
03Berlin~20K1.09×
04Bremen~4K1.09×
05Saarland~6K1.08×
06Niedersachsen~50K1.07×
07Baden-Württemberg~70K1.06×
08Rheinland-Pfalz~20K1.06×
09Hamburg~10K1.06×
10Schleswig-Holstein~20K1.04×
11Bayern~70K1.00×
12Brandenburg~10K0.95×
13Sachsen~20K0.88×
14Sachsen-Anhalt~10K0.87×
15Thüringen~10K0.85×
16Mecklenburg-Vorpommern~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Ice Spice, Germany
0.61×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice Spice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice Spice audience
#·InterestCategoryAffinity×
01Cardi BMusic & Radio21.83×
02Melanie LynskeyMovies & TV19.88×
03Alicia SilverstoneMovies & TV18.44×
04TylaMusic & Radio17.19×
05Nicki MinajMusic & Radio13.09×
06The Breakfast ClubMovies & TV12.90×
07Dua LipaMusic & Radio12.88×
08Taylor SwiftMusic & Radio8.77×
09ReggaetonMusic & Radio6.10×
10NBA playoffsSports4.86×
11Ariana GrandeMusic & Radio4.76×
12Robert RedfordMovies & TV4.75×
13CrunchyrollGames4.69×
14Millie Bobby BrownMovies & TV4.31×
15One PieceMovies & TV3.86×
16DancehallsMusic & Radio3.86×
17SupermanMovies & TV2.52×
18BatmanMovies & TV2.03×
19Android (operating system)Technology & Electronics1.88×
20Luxury goodsFashion & Accessoires1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice Spice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice Spice audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.30×
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice Spice audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Healthy LifestyleBALANCE0.87×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice Spice have in Germany?

Ice Spice has an estimated audience of 417,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ice Spice fans?

54.9% of Ice Spice fans are female, 45.1% are male, with an average age of 27.7 years.

03

Which brands do Ice Spice fans like most?

Ice Spice fans show strongest brand affinity for Taylor Swift (8.77×), Dua Lipa (12.88×), and Melanie Lynskey (19.88×) over the country average.

04

Where do Ice Spice fans live in Germany?

Ice Spice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Ice Spice fans also like?

Beyond Ice Spice itself, the audience over-indexes on Dua Lipa (12.88×), Melanie Lynskey (19.88×), Cardi B (21.83×), and Alicia Silverstone (18.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Ice Spice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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