Ice Spice Audience in Germany

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Ice Spice has an estimated audience of 491,033 people in Germany. 55.9% are female, 44.1% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commercial mortgage, Progressive rock, Combat sport, CAC 40, Handmade Gifts.

The average Ice Spice fan in Germany is 29.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commercial mortgage, Progressive rock, Combat sport, with strongest over-indexing on Commercial mortgage (4.22× the country average). Demographically, the Ice Spice audience skews more female with an average age of 29.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Ice Spice fans

Demographic split for Ice Spice audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age29.8
Estimated audience size491,033

Audience persona

The typical Ice Spice fan in Germany is more female, around 29.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Commercial mortgage.

Top regions in Germany

Top regions ranked by reach for Ice Spice in Germany
RegionReachAffinity
Nordrhein-Westfalen124,3921.16×
Bayern81,6201.03×
Baden-Württemberg72,8251.09×
Niedersachsen52,3361.1×
Hessen46,7421.25×
Rheinland-Pfalz26,1271.06×
Berlin24,9111.13×
Sachsen21,4000.89×
Schleswig-Holstein18,4121.04×
Brandenburg14,4900.95×
Hamburg11,9991.08×
Sachsen-Anhalt10,7020.84×
Thüringen10,3650.83×
Saarland6,1871.03×
Mecklenburg-Vorpommern4,4190.47×
Bremen4,3901.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice Spice audience
BrandAffinityCategory
Commercial mortgage4.22×Business & Career
Progressive rock2.27×Music & Radio
Combat sport1.61×Sports
CAC 401.62×Business & Career
Handmade Gifts2.13×Kids & Family
Staycation3.64×Home & Garden
Japanese New Year8.93×Travel & Leisure
Italo dance19.27×Music & Radio
Fantasy Earth: Zero5.87×Games
Buddy – The Buddy Holly Story3.89×Music & Radio
Liberace4.39×Music & Radio
N'Golo Kanté3.93×Sports
Bank account2.08×Business & Career
Craiova5.45×Travel & Leisure
Cachorro2.34×Pets & Animals
Home Delivery1.81×Food & Beverages
Kotka13.25×Travel & Leisure
World Extreme Cagefighting5.19×Sports
Ireen Sheer1.74×Music & Radio
Building insulation2.63×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice Spice audience
TraitClusterScore
Price SensitivityPREMIUM1.99
SustainabilityBALANCE1.51
Luxury OrientationPREMIUM1.42
Social Media UsageJOY1.25
IndividualismJOY1.24
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States42.6%
Brazil4.3%
United Kingdom4.2%

See Ice Spice audiences in other countries

More Hip hop audiences in Germany

Frequently asked questions

How many fans does Ice Spice have in Germany?

Ice Spice has an estimated audience of 491,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Ice Spice fans?

55.9% of Ice Spice fans are female, 44.1% are male, with an average age of 29.8 years.

Which brands do Ice Spice fans like most?

Ice Spice fans show strongest brand affinity for Commercial mortgage (4.22×), Progressive rock (2.27×), and Combat sport (1.61×) over the country average.

Where do Ice Spice fans live in Germany?

Ice Spice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,392), Bayern (reach 81,620), and Baden-Württemberg (reach 72,825). These three regions account for the largest share of the active audience.

What other brands do Ice Spice fans also like?

Beyond Ice Spice itself, the audience over-indexes on Progressive rock (2.27×), Combat sport (1.61×), CAC 40 (1.62×), and Handmade Gifts (2.13×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.