Ice Spice Audience in United States

Ice Spice logo

Ice Spice has an estimated audience of 6,712,605 people in United States. 62.2% are female, 37.8% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Mathcore, Elsword, Combat sport, Harlow.

The average Ice Spice fan in United States is 33.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Mathcore, Elsword, with strongest over-indexing on Historic site (6.47× the country average). Demographically, the Ice Spice audience skews more female with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Ice Spice fans

Demographic split for Ice Spice audience in United States
MetricValue
Female62.2%
Male37.8%
Average age33.2
Estimated audience size6,712,605

Audience persona

The typical Ice Spice fan in United States is more female, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Ice Spice in United States
RegionReachAffinity
California776,3241.05×
Texas692,1851.2×
Florida513,6211.13×
New York468,4451.25×
Georgia265,9661.29×
Michigan262,8491.5×
Pennsylvania248,2261.1×
Illinois242,1151.08×
North Carolina231,9491.15×
Ohio208,7891.01×
Arizona203,3041.48×
New Jersey192,1441.13×
Virginia176,6611.08×
Alabama143,2171.53×
Maryland142,5901.24×
Tennessee134,9981×
Massachusetts134,9591.02×
Washington131,7430.98×
Indiana130,2431.06×
South Carolina111,1961.1×
Missouri108,0201×
Louisiana105,7091.22×
Colorado91,2980.86×
Wisconsin85,8180.85×
Minnesota83,0050.86×
Kentucky80,9470.96×
Oklahoma77,6191.04×
Connecticut77,5011.15×
Oregon65,9500.86×
Mississippi64,8911.17×
Nevada64,5390.99×
Arkansas55,4831×
Utah50,8950.85×
Kansas49,0750.93×
Iowa45,1000.82×
New Mexico33,8121×
Nebraska28,5620.85×
West Virginia27,4770.88×
Idaho25,3740.75×
Hawaii22,6860.79×
Rhode Island20,4610.96×
Washington, District of Columbia19,1170.95×
New Hampshire18,7540.71×
Delaware18,4581×
Maine17,3490.72×
Alaska15,4861.08×
Montana12,7450.68×
South Dakota11,5000.74×
North Dakota10,4080.75×
Vermont6,9080.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice Spice audience
BrandAffinityCategory
Historic site6.47×Arts & Culture
Mathcore11.2×Music & Radio
Elsword21.62×Games
Combat sport2.08×Sports
Harlow15.17×Travel & Leisure
Goop5.85×Internet & Social Media
Fairy godmother7.87×Literature
Hipster8.52×Politics & Society
No Escape (1994 film)9.7×Movies & TV
Bank account2.08×Business & Career
Grinch3.34×Movies & TV
TV Fanatic8.67×Movies & TV
Staycation2.68×Home & Garden
Governor of Michigan5.96×Politics & Society
Home equity1.54×Home & Garden
La Jolla6.13×Travel & Leisure
Vocal harmony2.94×Music & Radio
Guitarist (magazine)7.28×Music & Radio
JDSU1.94×Business & Career
Eurail13.25×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice Spice audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.7
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.23
MindfulnessBALANCE1.15
Design AffinityPREMIUM1.09
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States42.6%
Brazil4.3%
United Kingdom4.2%

See Ice Spice audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Ice Spice have in United States?

Ice Spice has an estimated audience of 6,712,605 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice Spice fans?

62.2% of Ice Spice fans are female, 37.8% are male, with an average age of 33.2 years.

Which brands do Ice Spice fans like most?

Ice Spice fans show strongest brand affinity for Historic site (6.47×), Mathcore (11.2×), and Elsword (21.62×) over the country average.

Where do Ice Spice fans live in United States?

Ice Spice fans in United States are most concentrated in California (reach 776,324), Texas (reach 692,185), and Florida (reach 513,621). These three regions account for the largest share of the active audience.

What other brands do Ice Spice fans also like?

Beyond Ice Spice itself, the audience over-indexes on Mathcore (11.2×), Elsword (21.62×), Combat sport (2.08×), and Harlow (15.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.