Rascasse Audience Intelligence

Ice Spice Audience in United States

A data profile of the people who buy, follow and care about Ice Spice in United States — modelled from more than twelve digital signal sources. Ice Spice has an estimated audience of 6,507,503 people in United States.

#20among Hip hop in United States#457among Person in United States#430in Music & Radio

The average Ice Spice fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ariana Grande, Taylor Swift, Cardi B, with strongest over-indexing on Ariana Grande (4.75× the country average).

Demographically, the Ice Spice audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice Spice fan in United States is more female, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Ariana Grande.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice Spice profile in United States.

Audience size
6.5M
in United States
Gender
59.5%♀
40.5% male
Age
31.9
average years
Country rank
#5348
Person in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice Spice fans

59.5% are female, 40.5% are male, average age 31.9.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Ice Spice audience in United States
MetricValue
Female59.5%
Male40.5%
Average age31.9
Estimated audience size6,507,503
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Ice Spice audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Ice Spice audience comes from United States.

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States42.7%
Brazil4.5%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice Spice audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice Spice fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.44×
02Arizona~200K1.35×
03Michigan~200K1.34×
04Georgia~300K1.30×
05Maryland~100K1.27×
06New York~500K1.24×
07Louisiana~100K1.23×
08Mississippi~70K1.22×
09Texas~700K1.19×
10North Carolina~200K1.15×
11Connecticut~80K1.15×
12New Jersey~200K1.12×
13Florida~500K1.10×
14Virginia~200K1.10×
15South Carolina~100K1.10×
16Pennsylvania~200K1.09×
17Alaska~20K1.09×
18Oklahoma~80K1.06×
19California~800K1.05×
20Indiana~100K1.05×
21Arkansas~60K1.05×
22New Mexico~30K1.05×
23Delaware~20K1.05×
24Illinois~200K1.04×
25Nevada~70K1.03×
26Ohio~200K1.01×
27Kentucky~80K1.01×
28Massachusetts~100K1.00×
29Missouri~100K0.99×
30Rhode Island~20K0.99×
31Tennessee~100K0.98×
32Washington~100K0.96×
33Washington, District of Columbia~20K0.96×
34Kansas~50K0.91×
35West Virginia~30K0.91×
36Nebraska~30K0.88×
37Colorado~90K0.85×
38Minnesota~80K0.85×
39Oregon~60K0.85×
40Utah~50K0.85×
41Wisconsin~80K0.84×
42Hawaii~20K0.82×
43North Dakota~10K0.82×
44Iowa~40K0.81×
45South Dakota~10K0.79×
46Idaho~30K0.77×
47New Hampshire~20K0.74×
48Maine~20K0.74×
49Montana~10K0.71×
50Vermont~8K0.65×
Fig. 06

Affinity by region

Affinity by region — Ice Spice, United States
0.65×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice Spice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice Spice audience
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV5.01×
02Ariana GrandeMusic & Radio4.75×
03Cardi BMusic & Radio4.74×
04Nicki MinajMusic & Radio3.69×
05Curly HairBeauty & Wellness2.88×
06Taylor SwiftMusic & Radio2.70×
07Natural skin careBeauty & Wellness2.51×
08YouTube MusicInternet & Social Media2.38×
09Hair careBeauty & Wellness2.02×
10Personal careHealth1.84×
11Google DriveTechnology & Electronics1.81×
12TikTokInternet & Social Media1.78×
13Skin careBeauty & Wellness1.78×
14ESPNMovies & TV1.76×
15Macy'sShopping1.69×
16Harry PotterMovies & TV1.69×
17Do it yourself (DIY)Home & Garden1.66×
18SpotifyInternet & Social Media1.63×
19SupermanMovies & TV1.59×
20Sam's ClubShopping1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice Spice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice Spice audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Luxury OrientationPREMIUM1.34×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice Spice audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice Spice have in United States?

Ice Spice has an estimated audience of 6,507,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ice Spice fans?

59.5% of Ice Spice fans are female, 40.5% are male, with an average age of 31.9 years.

03

Which brands do Ice Spice fans like most?

Ice Spice fans show strongest brand affinity for Ariana Grande (4.75×), Taylor Swift (2.7×), and Cardi B (4.74×) over the country average.

04

Where do Ice Spice fans live in United States?

Ice Spice fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Ice Spice fans also like?

Beyond Ice Spice itself, the audience over-indexes on Taylor Swift (2.7×), Cardi B (4.74×), Superman (1.59×), and TikTok (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Ice Spice audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Spice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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