GloRilla Audience in Germany
GloRilla has an estimated audience of 634,563 people in Germany. 56.5% are female, 43.5% are male, average age 25.7. Top brand affinities: Cardi B, Livemusic, Taylor Swift, Melanie Lynskey, Ariana Grande.
Top brand affinities include Cardi B, Livemusic, Taylor Swift, with strongest over-indexing on Cardi B (27.05× the country average). Demographically, the GloRilla audience skews more female with an average age of 25.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of GloRilla fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 25.7 |
| Estimated audience size | 634,563 |
Audience persona
The typical GloRilla fan in Germany is more female, around 25.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Cardi B.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cardi B | 27.05× | Music & Radio |
| Livemusic | 4.33× | Music & Radio |
| Taylor Swift | 5.11× | Music & Radio |
| Melanie Lynskey | 13.2× | Movies & TV |
| Ariana Grande | 6.19× | Music & Radio |
| Alicia Silverstone | 12.47× | Movies & TV |
| Nicki Minaj | 10.84× | Music & Radio |
| Zendaya | 7.63× | Movies & TV |
| Kylie Jenner | 6.5× | Movies & TV |
| Kim Kardashian | 5.89× | Movies & TV |
| Millie Bobby Brown | 4.06× | Movies & TV |
| Do it yourself (DIY) | 1.98× | Home & Garden |
| House music | 2.55× | Music & Radio |
| Harry Potter | 1.54× | Movies & TV |
| Spiegel Online | 1.82× | News |
| Natural foods | 3.75× | Food & Beverages |
| Drake | 6.84× | Music & Radio |
| Sephora | 3.73× | Shopping |
| Batman | 2.19× | Movies & TV |
| Superman | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.89 |
| Sustainability | BALANCE | 1.52 |
| Luxury Orientation | PREMIUM | 1.4 |
| Social Media Usage | JOY | 1.25 |
| Urban Lifestyle | OPEN | 1.19 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.4% |
| India | 7.7% |
| United Kingdom | 5.6% |
See GloRilla audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
How to read this data
Audience size is the estimated number of people in Germany who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.