Rascasse Audience Intelligence

GloRilla Audience in Germany

A data profile of the people who buy, follow and care about GloRilla in Germany — modelled from more than twelve digital signal sources. GloRilla has an estimated audience of 1,187,549 people in Germany.

#34among Singer-songwriter in Germany#710among Person in Germany#542in Music & Radio

The average GloRilla fan in Germany is 27.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dua Lipa, Cardi B, Taylor Swift, with strongest over-indexing on Dua Lipa (19.95× the country average).

Demographically, the GloRilla audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GloRilla fan in Germany is more female, around 27.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Dua Lipa.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GloRilla profile in Germany.

Audience size
1.2M
in Germany
Gender
62.2%♀
37.8% male
Age
27.9
average years
Country rank
#5568
Person in Germany
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of GloRilla fans

62.2% are female, 37.8% are male, average age 27.9.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for GloRilla audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age27.9
Estimated audience size1,187,549
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the GloRilla audience in Germany
Age bracketShare%
16-1954%
20-2921%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

5.1%

of the worldwide GloRilla audience comes from Germany.

Worldwide audience distribution share by country for GloRilla
CountryShare
United States57.4%
United Kingdom6.4%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GloRilla audience in Germany is strongest.

Fig. 05

Top regions by affinity

GloRilla fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K1.21×
02Nordrhein-Westfalen~400K1.16×
03Hessen~100K1.13×
04Bayern~300K1.07×
05Baden-Württemberg~200K1.06×
06Bremen~10K1.05×
07Rheinland-Pfalz~80K1.04×
08Saarland~20K1.04×
09Hamburg~40K1.03×
10Niedersachsen~200K1.02×
11Sachsen~70K0.92×
12Brandenburg~40K0.90×
13Schleswig-Holstein~50K0.88×
14Thüringen~40K0.88×
15Mecklenburg-Vorpommern~30K0.86×
16Sachsen-Anhalt~30K0.81×
Fig. 06

Affinity by region

Affinity by region — GloRilla, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GloRilla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GloRilla audience
#·InterestCategoryAffinity×
01Cardi BMusic & Radio31.08×
02KehlaniMusic & Radio22.72×
03Dua LipaMusic & Radio19.95×
04TylaMusic & Radio19.10×
05The Breakfast ClubMovies & TV15.12×
06Nicki MinajMusic & Radio12.39×
07Melanie LynskeyMovies & TV11.87×
08Alicia SilverstoneMovies & TV11.03×
09ReggaetonMusic & Radio6.52×
10Taylor SwiftMusic & Radio6.06×
11Kylie JennerMovies & TV5.43×
12Ariana GrandeMusic & Radio5.36×
13DancehallsMusic & Radio4.99×
14Millie Bobby BrownMovies & TV4.51×
15Robert RedfordMovies & TV4.25×
16One PieceMovies & TV4.08×
17SupermanMovies & TV2.62×
18LivemusicMusic & Radio2.61×
19Android (operating system)Technology & Electronics2.31×
20BatmanMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GloRilla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GloRilla audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.24×
Luxury OrientationPREMIUM1.63×
Quality AwarenessPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GloRilla audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
PatriotismCONSERVATISM0.82×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GloRilla have in Germany?

GloRilla has an estimated audience of 1,187,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GloRilla fans?

62.2% of GloRilla fans are female, 37.8% are male, with an average age of 27.9 years.

03

Which brands do GloRilla fans like most?

GloRilla fans show strongest brand affinity for Dua Lipa (19.95×), Cardi B (31.08×), and Taylor Swift (6.06×) over the country average.

04

Where do GloRilla fans live in Germany?

GloRilla fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do GloRilla fans also like?

Beyond GloRilla itself, the audience over-indexes on Cardi B (31.08×), Taylor Swift (6.06×), Nicki Minaj (12.39×), and The Breakfast Club (15.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See GloRilla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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