A data profile of the people who buy, follow and care about GloRilla in Brazil — modelled from more than twelve digital signal sources. GloRilla has an estimated audience of 352,814 people in Brazil.
GloRilla has an estimated audience of 352,814 people in Brazil. 66.5% are female, 33.5% are male, average age 31.8. Top brand affinities: Cardi B, Superman, Nicki Minaj, Lizzo, Harry Potter.
Top brand affinities include Cardi B, Superman, Nicki Minaj, with strongest over-indexing on Cardi B (31.41× the country average).
Demographically, the GloRilla audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical GloRilla fan in Brazil is more female, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for Cardi B.
The key figures that characterise the GloRilla profile in Brazil.
66.5% are female, 33.5% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 31.8 |
| Estimated audience size | 352,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide GloRilla audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 57.5% |
| United Kingdom | 6.4% |
| Germany | 5.1% |
The strongest cross-interests of the GloRilla audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lizzo | Music & Radio | 33.32× | ||
| 02 | Cardi B | Music & Radio | 31.41× | ||
| 03 | Tyler Perry | Movies & TV | 12.71× | ||
| 04 | John Wick 2 | Movies & TV | 11.11× | ||
| 05 | Nicki Minaj | Music & Radio | 9.58× | ||
| 06 | Giveaways | Shopping | 8.37× | ||
| 07 | Josh Hutcherson | Movies & TV | 7.72× | ||
| 08 | Nigeria | Travel & Leisure | 4.93× | ||
| 09 | Jennifer Lawrence | Movies & TV | 4.63× | ||
| 10 | Taylor Swift | Music & Radio | 4.46× | ||
| 11 | Kim Kardashian | Movies & TV | 4.18× | ||
| 12 | Rede Record | Movies & TV | 3.97× | ||
| 13 | Epic Games | Games | 2.69× | ||
| 14 | Betfair | Games | 2.54× | ||
| 15 | Superman | Movies & TV | 2.06× | ||
| 16 | Sportingbet | Sports | 1.91× | ||
| 17 | Harry Potter | Movies & TV | 1.63× | ||
| 18 | Serie A | Sports | 1.58× | ||
| 19 | TikTok | Internet & Social Media | 1.57× | ||
| 20 | Esporte Clube Bahia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.31× | |
| Early Adopter Mentality | POWER | 2.65× | |
| Price Sensitivity | PREMIUM | 2.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.38× | |
| Tradition | CONSERVATISM | 0.56× | |
| Quality Awareness | PREMIUM | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for GloRilla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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