Rascasse Audience Intelligence

Usher (entertainer) Audience in Germany

A data profile of the people who buy, follow and care about Usher (entertainer) in Germany — modelled from more than twelve digital signal sources. Usher (entertainer) has an estimated audience of 368,423 people in Germany.

#81among Hip hop in Germany#3075among Person in Germany#1836in Music & Radio

The average Usher (entertainer) fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Madonna, Wu-Tang Clan, One Direction, with strongest over-indexing on Madonna (13.94× the country average).

Demographically, the Usher (entertainer) audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Usher (entertainer) fan in Germany is more female, around 28.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Madonna.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Usher (entertainer) profile in Germany.

Audience size
368K
in Germany
Gender
57.3%♀
42.7% male
Age
28.5
average years
Country rank
#14968
Person in Germany
Fig. 01

Search interest · 12-month trend

-79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Usher (entertainer) fans

57.3% are female, 42.7% are male, average age 28.5.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Usher (entertainer) audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age28.5
Estimated audience size368,423
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Usher (entertainer) audience in Germany
Age bracketShare%
16-1949%
20-2924%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Usher (entertainer) audience comes from Germany.

Worldwide audience distribution share by country for Usher (entertainer)
CountryShare
United States45.9%
Germany3.9%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Usher (entertainer) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Usher (entertainer) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~8K1.35×
02Berlin~20K1.31×
03Nordrhein-Westfalen~70K1.21×
04Bremen~3K1.21×
05Hessen~20K1.18×
06Baden-Württemberg~40K1.04×
07Rheinland-Pfalz~10K1.02×
08Bayern~40K1.00×
09Niedersachsen~30K0.98×
10Saarland~3K0.98×
11Schleswig-Holstein~9K0.93×
12Sachsen~10K0.89×
13Brandenburg~7K0.82×
14Sachsen-Anhalt~5K0.74×
15Mecklenburg-Vorpommern~4K0.73×
16Thüringen~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Usher (entertainer), Germany
0.70×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Usher (entertainer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Usher (entertainer) audience
#·InterestCategoryAffinity×
01Wu-Tang ClanMusic & Radio39.76×
02Lauryn HillMusic & Radio35.31×
03One DirectionMusic & Radio29.15×
04SZA (singer)Music & Radio23.02×
05Tupac ShakurMusic & Radio21.53×
06YunaMusic & Radio19.60×
07Spice GirlsMusic & Radio16.82×
08Zayn MalikMusic & Radio15.96×
09Cyndi LauperMusic & Radio14.87×
10Jaden SmithMovies & TV14.42×
11MadonnaMusic & Radio13.94×
12George ClooneyMovies & TV10.81×
13EminemMusic & Radio10.67×
14Whitney HoustonMusic & Radio8.21×
15Angelina JolieMovies & TV8.15×
16FinchMusic & Radio7.19×
17Old-school hip hopMusic & Radio7.11×
18Nina ChubaMusic & Radio5.68×
19Borussia DortmundSports2.16×
20dB’sMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Usher (entertainer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Usher (entertainer) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Urban LifestyleOPEN0.95×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Usher (entertainer) audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.37×
Quality AwarenessPREMIUM0.45×
CreativityOPEN0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Usher (entertainer) have in Germany?

Usher (entertainer) has an estimated audience of 368,423 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Usher (entertainer) fans?

57.3% of Usher (entertainer) fans are female, 42.7% are male, with an average age of 28.5 years.

03

Which brands do Usher (entertainer) fans like most?

Usher (entertainer) fans show strongest brand affinity for Madonna (13.94×), Wu-Tang Clan (39.76×), and One Direction (29.15×) over the country average.

04

Where do Usher (entertainer) fans live in Germany?

Usher (entertainer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Usher (entertainer) fans also like?

Beyond Usher (entertainer) itself, the audience over-indexes on Wu-Tang Clan (39.76×), One Direction (29.15×), Lauryn Hill (35.31×), and Finch (7.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Usher (entertainer) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Usher (entertainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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