Usher (entertainer) Audience in Germany
Usher (entertainer) has an estimated audience of 268,732 people in Germany. 57.3% are female, 42.7% are male, average age 28.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wu-Tang Clan, Madonna, One Direction, Finch, Lauryn Hill.
The average Usher (entertainer) fan in Germany is 28.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wu-Tang Clan, Madonna, One Direction, with strongest over-indexing on Wu-Tang Clan (39.76× the country average). Demographically, the Usher (entertainer) audience skews more female with an average age of 28.5, and over-indexes on personality traits such as Individualism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Usher (entertainer) fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 28.5 |
| Estimated audience size | 268,732 |
Audience persona
The typical Usher (entertainer) fan in Germany is more female, around 28.5 years old, with strong Individualism tendencies and a notable affinity for Wu-Tang Clan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,243 | 1.25× |
| Bayern | 44,500 | 1.03× |
| Baden-Württemberg | 38,859 | 1.06× |
| Niedersachsen | 25,437 | 0.97× |
| Hessen | 24,886 | 1.22× |
| Berlin | 16,872 | 1.4× |
| Rheinland-Pfalz | 13,413 | 1× |
| Sachsen | 12,021 | 0.91× |
| Schleswig-Holstein | 8,636 | 0.89× |
| Hamburg | 8,453 | 1.39× |
| Brandenburg | 6,631 | 0.8× |
| Sachsen-Anhalt | 4,730 | 0.68× |
| Thüringen | 4,288 | 0.63× |
| Mecklenburg-Vorpommern | 3,408 | 0.66× |
| Saarland | 2,993 | 0.91× |
| Bremen | 2,765 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wu-Tang Clan | 39.76× | Music & Radio |
| Madonna | 13.94× | Music & Radio |
| One Direction | 29.15× | Music & Radio |
| Finch | 7.19× | Music & Radio |
| Lauryn Hill | 35.31× | Music & Radio |
| George Clooney | 10.81× | Movies & TV |
| Eminem | 10.67× | Music & Radio |
| Borussia Dortmund | 2.16× | Sports |
| Spice Girls | 16.82× | Music & Radio |
| Angelina Jolie | 8.15× | Movies & TV |
| Cyndi Lauper | 14.87× | Music & Radio |
| Whitney Houston | 8.21× | Music & Radio |
| Tupac Shakur | 21.53× | Music & Radio |
| SZA (singer) | 23.02× | Music & Radio |
| Nina Chuba | 5.68× | Music & Radio |
| Old-school hip hop | 7.11× | Music & Radio |
| Yuna | 19.6× | Music & Radio |
| Ed Sheeran | 7.14× | Music & Radio |
| Jaden Smith | 14.42× | Movies & TV |
| Zayn Malik | 15.96× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.1 |
| Social Media Usage | JOY | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| Extroversion | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| United Kingdom | 5.7% |
| Brazil | 4.1% |
See Usher (entertainer) audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Usher (entertainer) have in Germany?
Usher (entertainer) has an estimated audience of 268,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Usher (entertainer) fans?
57.3% of Usher (entertainer) fans are female, 42.7% are male, with an average age of 28.5 years.
Which brands do Usher (entertainer) fans like most?
Usher (entertainer) fans show strongest brand affinity for Wu-Tang Clan (39.76×), Madonna (13.94×), and One Direction (29.15×) over the country average.
Where do Usher (entertainer) fans live in Germany?
Usher (entertainer) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,243), Bayern (reach 44,500), and Baden-Württemberg (reach 38,859). These three regions account for the largest share of the active audience.
What other brands do Usher (entertainer) fans also like?
Beyond Usher (entertainer) itself, the audience over-indexes on Madonna (13.94×), One Direction (29.15×), Finch (7.19×), and Lauryn Hill (35.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Usher (entertainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.