Rascasse Audience Intelligence

Zayn Malik Audience in Germany

Zayn Malik has an estimated audience of 601K people in Germany.

#68among Singer-songwriter in Germany#2007among people in Germany#1112in Music & Radio

The average Zayn Malik fan in Germany is 27.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

By number of fans, Zayn Malik ranks #68 among the 7721 objects in Singer-songwriter in Germany.

Its fans are 10.0 years younger than the group average of 37.8.

Women make up 64.6% of the fan base, 7.7 percentage points more than the group average.

Compared with the other 7720 objects in Singer-songwriter, Zayn Malik fans stand out for their interest in Eventbrite, Banksy and Madonna.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Eventbrite, Banksy, Dua Lipa, with strongest over-indexing on Eventbrite (21.5× the country average).

Demographically, the Zayn Malik audience skews more female with an average age of 27.8, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

The typical Zayn Malik fan in Germany is more female, around 27.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eventbrite.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
601K
in Germany
Gender
64.6%♀
35.4% male
Age
27.8
average years
Country rank
#10705
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Zayn Malik fans

64.6% are female, 35.4% are male, average age 27.8.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Zayn Malik audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age27.8
Estimated audience size601K
Fig. 03

Age distribution

Ø 27.8
average years
Age distribution of the Zayn Malik audience in Germany
Age bracketShare%
16-2458%
25-3420%
35-4410%
45-548%
55+4%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Zayn Malik audience comes from Germany.

Worldwide audience distribution share by country for Zayn Malik
CountryShare
United States22.3%
India12.7%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zayn Malik fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.33×
02Hamburg~20K1.32×
03Hessen~60K1.31×
04Nordrhein-Westfalen~200K1.22×
05Bayern~100K1.10×
06Bremen~6K1.08×
07Niedersachsen~60K1.03×
08Rheinland-Pfalz~30K1.03×
09Schleswig-Holstein~20K0.96×
10Saarland~7K0.89×
11Sachsen~30K0.86×
12Baden-Württemberg~70K0.84×
13Thüringen~10K0.82×
14Brandenburg~10K0.78×
15Sachsen-Anhalt~10K0.77×
16Mecklenburg-Vorpommern~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Zayn Malik, Germany
0.75×1.00×1.33×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zayn Malik audience vs. the country average
#·InterestCategoryAffinity×
01EventbriteTravel & Leisure21.50×
02BanksyArts & Culture16.18×
03Dua LipaMusic & Radio9.89×
04MadonnaMusic & Radio8.91×
05Zara LarssonMusic & Radio8.51×
06Celine DionMusic & Radio8.38×
07Bob MarleyMusic & Radio8.01×
08Britney SpearsMusic & Radio7.68×
09Billie EilishMusic & Radio7.23×
10Gangsta rapMusic & Radio6.73×
11Miley CyrusMusic & Radio6.34×
12Justin BieberMusic & Radio5.22×
13ZendayaMovies & TV3.93×
14Taylor SwiftMusic & Radio3.67×
15Michael JacksonMusic & Radio3.52×
16Jürgen KloppSports2.43×
17Harry PotterMovies & TV2.40×
18FC Bayern MunichSports1.73×
19Borussia DortmundSports1.71×
20BundesligaSports1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zayn Malik audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zayn Malik audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.65×
TraditionCONSERVATISM1.36×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zayn Malik audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.32×
Quality AwarenessPREMIUM0.40×
PatriotismCONSERVATISM0.41×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in Germany

See Zayn Malik audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Zayn Malik over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/zayn-malik-221961” · Methodology