Rascasse Audience Intelligence

Zayn Malik Audience in Germany

A data profile of the people who buy, follow and care about Zayn Malik in Germany — modelled from more than twelve digital signal sources. Zayn Malik has an estimated audience of 423,392 people in Germany.

#140among Singer-songwriter in Germany#2634among Person in Germany#1567in Music & Radio

The average Zayn Malik fan in Germany is 27.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Banksy, Eventbrite, Dua Lipa, with strongest over-indexing on Banksy (16.18× the country average).

Demographically, the Zayn Malik audience skews more female with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zayn Malik fan in Germany is more female, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Banksy.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zayn Malik profile in Germany.

Audience size
423K
in Germany
Gender
64.6%♀
35.4% male
Age
27.0
average years
Country rank
#13388
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zayn Malik fans

64.6% are female, 35.4% are male, average age 27.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Zayn Malik audience in Germany
MetricValue
Female64.6%
Male35.4%
Average age27.0
Estimated audience size423,392
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Zayn Malik audience in Germany
Age bracketShare%
16-1958%
20-2920%
30-3910%
40-498%
50+4%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Zayn Malik audience comes from Germany.

Worldwide audience distribution share by country for Zayn Malik
CountryShare
United States23.0%
India12.0%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zayn Malik audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zayn Malik fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.33×
02Berlin~20K1.32×
03Hessen~40K1.31×
04Nordrhein-Westfalen~100K1.22×
05Bayern~70K1.11×
06Bremen~4K1.10×
07Niedersachsen~40K1.03×
08Rheinland-Pfalz~20K1.02×
09Schleswig-Holstein~10K0.96×
10Saarland~4K0.89×
11Baden-Württemberg~50K0.85×
12Sachsen~20K0.85×
13Thüringen~9K0.81×
14Brandenburg~10K0.78×
15Sachsen-Anhalt~8K0.77×
16Mecklenburg-Vorpommern~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Zayn Malik, Germany
0.75×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zayn Malik audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zayn Malik audience
#·InterestCategoryAffinity×
01EventbriteTravel & Leisure21.50×
02BanksyArts & Culture16.18×
03Dua LipaMusic & Radio9.89×
04MadonnaMusic & Radio8.91×
05Zara LarssonMusic & Radio8.51×
06Celine DionMusic & Radio8.38×
07Bob MarleyMusic & Radio8.01×
08Billie EilishMusic & Radio7.23×
09Gangsta rapMusic & Radio6.73×
10Miley CyrusMusic & Radio6.34×
11Beauty tipsBeauty & Wellness5.99×
12Justin BieberMusic & Radio5.22×
13FinchMusic & Radio4.50×
14Taylor SwiftMusic & Radio3.67×
15Sex and the CityMovies & TV3.64×
16Michael JacksonMusic & Radio3.52×
17Infant clothingKids & Family3.50×
18Harry PotterMovies & TV2.40×
19FC Bayern MunichSports1.73×
20Borussia DortmundSports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zayn Malik audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zayn Malik audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.65×
TraditionCONSERVATISM1.36×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zayn Malik audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.32×
Quality AwarenessPREMIUM0.40×
PatriotismCONSERVATISM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zayn Malik have in Germany?

Zayn Malik has an estimated audience of 423,392 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zayn Malik fans?

64.6% of Zayn Malik fans are female, 35.4% are male, with an average age of 27.0 years.

03

Which brands do Zayn Malik fans like most?

Zayn Malik fans show strongest brand affinity for Banksy (16.18×), Eventbrite (21.5×), and Dua Lipa (9.89×) over the country average.

04

Where do Zayn Malik fans live in Germany?

Zayn Malik fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Zayn Malik fans also like?

Beyond Zayn Malik itself, the audience over-indexes on Eventbrite (21.5×), Dua Lipa (9.89×), Madonna (8.91×), and Celine Dion (8.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Zayn Malik audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zayn Malik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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