Zayn Malik Audience in Germany
Zayn Malik has an estimated audience of 253,656 people in Germany. 64.6% are female, 35.4% are male, average age 27.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Banksy, Dua Lipa, Madonna, Celine Dion, Harry Potter.
The average Zayn Malik fan in Germany is 27.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Banksy, Dua Lipa, Madonna, with strongest over-indexing on Banksy (16.18× the country average). Demographically, the Zayn Malik audience skews more female with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Zayn Malik fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 27.0 |
| Estimated audience size | 253,656 |
Audience persona
The typical Zayn Malik fan in Germany is more female, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Banksy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 114,158 | 1.26× |
| Bayern | 77,501 | 1.17× |
| Hessen | 42,699 | 1.36× |
| Niedersachsen | 42,329 | 1.06× |
| Baden-Württemberg | 37,726 | 0.67× |
| Berlin | 25,335 | 1.37× |
| Rheinland-Pfalz | 21,724 | 1.05× |
| Sachsen | 17,314 | 0.86× |
| Schleswig-Holstein | 13,851 | 0.94× |
| Hamburg | 12,139 | 1.3× |
| Brandenburg | 9,752 | 0.76× |
| Thüringen | 8,616 | 0.82× |
| Sachsen-Anhalt | 8,110 | 0.76× |
| Mecklenburg-Vorpommern | 5,415 | 0.69× |
| Saarland | 4,295 | 0.85× |
| Bremen | 3,828 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Banksy | 16.18× | Arts & Culture |
| Dua Lipa | 9.89× | Music & Radio |
| Madonna | 8.91× | Music & Radio |
| Celine Dion | 8.38× | Music & Radio |
| Harry Potter | 2.4× | Movies & TV |
| Finch | 4.5× | Music & Radio |
| Billie Eilish | 7.23× | Music & Radio |
| Euphoria | 2.74× | Movies & TV |
| Borussia Dortmund | 1.71× | Sports |
| Eventbrite | 21.5× | Travel & Leisure |
| Gangsta rap | 6.73× | Music & Radio |
| Miley Cyrus | 6.34× | Music & Radio |
| Sex and the City | 3.64× | Movies & TV |
| Justin Bieber | 5.22× | Music & Radio |
| FC Bayern Munich | 1.73× | Sports |
| Taylor Swift | 3.67× | Music & Radio |
| Tate McRae | 7.54× | Music & Radio |
| Sabrina Carpenter | 4.98× | Music & Radio |
| Infant clothing | 3.5× | Kids & Family |
| Beauty tips | 5.99× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Sustainability | BALANCE | 1.83 |
| Price Sensitivity | PREMIUM | 1.35 |
| Individualism | JOY | 1.34 |
| Mindfulness | BALANCE | 1.3 |
| Urban Lifestyle | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.5% |
| India | 14.3% |
| United Kingdom | 6.6% |
See Zayn Malik audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Zayn Malik have in Germany?
Zayn Malik has an estimated audience of 253,656 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zayn Malik fans?
64.6% of Zayn Malik fans are female, 35.4% are male, with an average age of 27.0 years.
Which brands do Zayn Malik fans like most?
Zayn Malik fans show strongest brand affinity for Banksy (16.18×), Dua Lipa (9.89×), and Madonna (8.91×) over the country average.
Where do Zayn Malik fans live in Germany?
Zayn Malik fans in Germany are most concentrated in Nordrhein-Westfalen (reach 114,158), Bayern (reach 77,501), and Hessen (reach 42,699). These three regions account for the largest share of the active audience.
What other brands do Zayn Malik fans also like?
Beyond Zayn Malik itself, the audience over-indexes on Dua Lipa (9.89×), Madonna (8.91×), Celine Dion (8.38×), and Harry Potter (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zayn Malik. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.