Eminem Audience in Germany
Eminem has an estimated audience of 1,738,119 people in Germany. 47.0% are female, 53.0% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Business and industry, Underground hip hop, TikTok, Finch.
The average Eminem fan in Germany is 28.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Business and industry, Underground hip hop, with strongest over-indexing on Sports (1.72× the country average). Demographically, the Eminem audience skews balanced with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Eminem fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 28.2 |
| Estimated audience size | 1,738,119 |
Audience persona
The typical Eminem fan in Germany is balanced, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,053 | 1.14× |
| Bayern | 303,821 | 1.09× |
| Baden-Württemberg | 253,602 | 1.07× |
| Niedersachsen | 177,003 | 1.05× |
| Hessen | 141,511 | 1.07× |
| Rheinland-Pfalz | 87,957 | 1.01× |
| Sachsen | 86,138 | 1.01× |
| Berlin | 80,984 | 1.04× |
| Schleswig-Holstein | 60,856 | 0.98× |
| Brandenburg | 53,208 | 0.99× |
| Thüringen | 43,839 | 0.99× |
| Hamburg | 40,665 | 1.04× |
| Sachsen-Anhalt | 38,782 | 0.86× |
| Mecklenburg-Vorpommern | 30,132 | 0.91× |
| Saarland | 19,668 | 0.92× |
| Bremen | 12,593 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.72× | Sports |
| Business and industry | 1.51× | Business & Career |
| Underground hip hop | 4.37× | Music & Radio |
| TikTok | 1.65× | Internet & Social Media |
| Finch | 3.05× | Music & Radio |
| YouTube Music | 3.41× | Internet & Social Media |
| Transfermarkt | 2.14× | Sports |
| Euphoria | 1.66× | Movies & TV |
| FIFA World Cup | 1.53× | Sports |
| Twitch | 2.24× | Games |
| Friends | 2.08× | Movies & TV |
| Yahoo!ショッピング | 1.85× | |
| Real Madrid C.F. | 1.54× | Sports |
| Superman | 1.74× | Movies & TV |
| Stranger Things | 1.78× | Movies & TV |
| Mobile game | 1.7× | Games |
| 1.61× | Internet & Social Media | |
| Haftbefehl | 2.7× | Music & Radio |
| Gangsta rap | 3.11× | Music & Radio |
| Travis Scott | 4.37× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.18 |
| Patriotism | CONSERVATISM | 1.18 |
| Social Media Usage | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.03 |
| Urban Lifestyle | OPEN | 0.99 |
| Indulgence | JOY | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 5.8% |
| Germany | 5.6% |
See Eminem audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Eminem have in Germany?
Eminem has an estimated audience of 1,738,119 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eminem fans?
47.0% of Eminem fans are female, 53.0% are male, with an average age of 28.2 years.
Which brands do Eminem fans like most?
Eminem fans show strongest brand affinity for Sports (1.72×), Business and industry (1.51×), and Underground hip hop (4.37×) over the country average.
Where do Eminem fans live in Germany?
Eminem fans in Germany are most concentrated in Nordrhein-Westfalen (reach 433,053), Bayern (reach 303,821), and Baden-Württemberg (reach 253,602). These three regions account for the largest share of the active audience.
What other brands do Eminem fans also like?
Beyond Eminem itself, the audience over-indexes on Business and industry (1.51×), Underground hip hop (4.37×), TikTok (1.65×), and Finch (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eminem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.