Rascasse Audience Intelligence

Eminem Audience in United States

A data profile of the people who buy, follow and care about Eminem in United States — modelled from more than twelve digital signal sources. Eminem has an estimated audience of 9,364,010 people in United States.

#9among Hip hop in United States#220among Person in United States#274in Music & Radio

The average Eminem fan in United States is 29.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Video games, Hip hop music, with strongest over-indexing on Rhianna (singer) (5.83× the country average).

Demographically, the Eminem audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eminem fan in United States is balanced, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eminem profile in United States.

Audience size
9.4M
in United States
Gender
46.2%♀
53.8% male
Age
29.7
average years
Country rank
#3820
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eminem fans

46.2% are female, 53.8% are male, average age 29.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for Eminem audience in United States
MetricValue
Female46.2%
Male53.8%
Average age29.7
Estimated audience size9,364,010
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Eminem audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

30.7%

of the worldwide Eminem audience comes from United States.

Worldwide audience distribution share by country for Eminem
CountryShare
United States30.7%
Brazil5.6%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eminem audience in United States is strongest.

Fig. 05

Top regions by affinity

Eminem fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~400K1.52×
02Kentucky~100K1.22×
03West Virginia~50K1.20×
04Ohio~300K1.16×
05Oklahoma~100K1.13×
06Indiana~200K1.12×
07Missouri~200K1.12×
08Arkansas~90K1.11×
09New Mexico~50K1.11×
10Arizona~200K1.09×
11Alaska~20K1.09×
12Iowa~90K1.06×
13Maine~40K1.06×
14Pennsylvania~300K1.05×
15Connecticut~100K1.03×
16Kansas~80K1.02×
17North Dakota~20K1.02×
18Tennessee~200K1.01×
19Utah~90K1.01×
20Idaho~50K1.00×
21Nebraska~50K1.00×
22Illinois~300K0.99×
23Alabama~100K0.99×
24Nevada~90K0.99×
25New Jersey~200K0.98×
26Wisconsin~100K0.98×
27New York~500K0.97×
28North Carolina~300K0.97×
29Washington~200K0.97×
30South Carolina~100K0.97×
31Oregon~100K0.97×
32New Hampshire~40K0.97×
33Rhode Island~30K0.97×
34South Dakota~20K0.97×
35Texas~800K0.96×
36Minnesota~100K0.96×
37Louisiana~100K0.96×
38Montana~30K0.96×
39Colorado~100K0.93×
40Vermont~20K0.93×
41California~1M0.91×
42Georgia~300K0.91×
43Massachusetts~200K0.91×
44Mississippi~70K0.91×
45Delaware~20K0.91×
46Virginia~200K0.90×
47Maryland~200K0.90×
48Florida~600K0.88×
49Hawaii~30K0.75×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Eminem, United States
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eminem audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eminem audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio5.83×
02Music of NigeriaMusic & Radio4.09×
03JellyRollMusic & Radio3.17×
04Giannis AntetokounmpoSports2.28×
05CaseyMusic & Radio2.22×
06BarbieMovies & TV2.16×
07Underground hip hopMusic & Radio2.00×
08NBA FinalsSports1.91×
09GodzillaMovies & TV1.89×
10NBA playoffsSports1.85×
11GameStopGames1.84×
12TwitchGames1.80×
13LeBron JamesSports1.79×
14BatmanMovies & TV1.73×
15Los Angeles LakersSports1.72×
16HumourLiterature1.70×
17Mobile gameGames1.70×
18Hip hop musicMusic & Radio1.69×
19Video gamesGames1.61×
20Ultimate Fighting ChampionshipSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eminem audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eminem audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
Early Adopter MentalityPOWER1.14×
Social Media UsageJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eminem audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Design AffinityPREMIUM0.66×
Community OrientationOPEN0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eminem have in United States?

Eminem has an estimated audience of 9,364,010 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eminem fans?

46.2% of Eminem fans are female, 53.8% are male, with an average age of 29.7 years.

03

Which brands do Eminem fans like most?

Eminem fans show strongest brand affinity for Rhianna (singer) (5.83×), Video games (1.61×), and Hip hop music (1.69×) over the country average.

04

Where do Eminem fans live in United States?

Eminem fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Eminem fans also like?

Beyond Eminem itself, the audience over-indexes on Video games (1.61×), Hip hop music (1.69×), Humour (1.7×), and Casey (2.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Eminem audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eminem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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