Eminem Audience in United States
Eminem has an estimated audience of 9,788,020 people in United States. 46.2% are female, 53.8% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), Video games, Hip hop music, Humour, Friends.
The average Eminem fan in United States is 29.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), Video games, Hip hop music, with strongest over-indexing on Rhianna (singer) (5.83× the country average). Demographically, the Eminem audience skews balanced with an average age of 29.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Eminem fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 29.7 |
| Estimated audience size | 9,788,020 |
Audience persona
The typical Eminem fan in United States is balanced, around 29.7 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,043,411 | 0.97× |
| Texas | 832,422 | 0.99× |
| Florida | 615,379 | 0.93× |
| New York | 574,854 | 1.05× |
| Michigan | 400,308 | 1.56× |
| Ohio | 358,675 | 1.19× |
| Pennsylvania | 356,095 | 1.08× |
| Illinois | 341,169 | 1.05× |
| North Carolina | 286,757 | 0.97× |
| Georgia | 284,432 | 0.94× |
| New Jersey | 259,055 | 1.04× |
| Arizona | 232,608 | 1.16× |
| Virginia | 220,861 | 0.93× |
| Tennessee | 206,323 | 1.05× |
| Indiana | 203,316 | 1.14× |
| Washington | 196,696 | 1× |
| Missouri | 179,333 | 1.14× |
| Massachusetts | 176,002 | 0.91× |
| Maryland | 150,955 | 0.9× |
| Colorado | 149,501 | 0.97× |
| Kentucky | 147,605 | 1.2× |
| Wisconsin | 143,020 | 0.97× |
| South Carolina | 141,581 | 0.96× |
| Minnesota | 137,404 | 0.98× |
| Alabama | 133,368 | 0.98× |
| Oklahoma | 124,289 | 1.14× |
| Louisiana | 122,705 | 0.97× |
| Oregon | 110,807 | 0.99× |
| Connecticut | 101,049 | 1.03× |
| Nevada | 96,260 | 1.02× |
| Utah | 87,810 | 1× |
| Arkansas | 83,810 | 1.04× |
| Iowa | 83,744 | 1.04× |
| Kansas | 77,403 | 1× |
| Mississippi | 71,284 | 0.88× |
| New Mexico | 53,495 | 1.09× |
| West Virginia | 53,199 | 1.17× |
| Nebraska | 47,427 | 0.97× |
| Idaho | 47,263 | 0.96× |
| New Hampshire | 36,076 | 0.94× |
| Maine | 35,777 | 1.02× |
| Hawaii | 32,156 | 0.76× |
| Rhode Island | 29,698 | 0.95× |
| Montana | 24,807 | 0.91× |
| Delaware | 23,289 | 0.86× |
| Washington, District of Columbia | 21,210 | 0.72× |
| Alaska | 20,739 | 0.99× |
| South Dakota | 20,212 | 0.89× |
| North Dakota | 18,949 | 0.94× |
| Vermont | 14,263 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 5.83× | Music & Radio |
| Video games | 1.61× | Games |
| Hip hop music | 1.69× | Music & Radio |
| Humour | 1.7× | Literature |
| Friends | 1.54× | Movies & TV |
| Casey | 2.22× | Music & Radio |
| NBA Finals | 1.91× | Sports |
| Mobile game | 1.7× | Games |
| Godzilla | 1.89× | Movies & TV |
| Barbie | 2.16× | Movies & TV |
| Batman | 1.73× | Movies & TV |
| NBA playoffs | 1.85× | Sports |
| JellyRoll | 3.17× | Music & Radio |
| Los Angeles Lakers | 1.72× | Sports |
| Music of Nigeria | 4.09× | Music & Radio |
| Ultimate Fighting Championship | 1.59× | Sports |
| Underground hip hop | 2× | Music & Radio |
| GameStop | 1.84× | Games |
| Twitch | 1.8× | Games |
| LeBron James | 1.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.53 |
| Early Adopter Mentality | POWER | 1.47 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Social Media Usage | JOY | 1.2 |
| Luxury Orientation | PREMIUM | 1.06 |
| Mindfulness | BALANCE | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| Brazil | 5.8% |
| Germany | 5.6% |
See Eminem audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Eminem have in United States?
Eminem has an estimated audience of 9,788,020 people in United States, concentrated in California and Texas.
What is the gender split and age of Eminem fans?
46.2% of Eminem fans are female, 53.8% are male, with an average age of 29.7 years.
Which brands do Eminem fans like most?
Eminem fans show strongest brand affinity for Rhianna (singer) (5.83×), Video games (1.61×), and Hip hop music (1.69×) over the country average.
Where do Eminem fans live in United States?
Eminem fans in United States are most concentrated in California (reach 1,043,411), Texas (reach 832,422), and Florida (reach 615,379). These three regions account for the largest share of the active audience.
What other brands do Eminem fans also like?
Beyond Eminem itself, the audience over-indexes on Video games (1.61×), Hip hop music (1.69×), Humour (1.7×), and Friends (1.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Eminem. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.