Rascasse Audience Intelligence

Usher (entertainer) Audience in United States

Usher (entertainer) has an estimated audience of 4.4M people in United States.

#34among Hip hop in United States#798among people in United States#601in Music & Radio

The average Usher (entertainer) fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Usher (entertainer) ranks #34 among the 1357 objects in Hip hop in United States — 1.2× the group median.

Its fans are 2.6 years older than the group average of 32.2.

Women make up 60.0% of the fan base, 10.9 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Usher (entertainer) fans stand out for their interest in StubHub, Amy Winehouse and Dua Lipa.

Interest is seasonal: February, May and September account for 49% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include StubHub, Amy Winehouse, Dua Lipa, with strongest over-indexing on StubHub (9.46× the country average).

Demographically, the Usher (entertainer) audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Usher (entertainer) fan in United States is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for StubHub.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.4M
in United States
Gender
60.0%♀
40.0% male
Age
34.8
average years
Country rank
#7345
among all objects in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Usher (entertainer) fans

60.0% are female, 40.0% are male, average age 34.8.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Usher (entertainer) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age34.8
Estimated audience size4.4M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Usher (entertainer) audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4420%
45-5417%
55+10%
Fig. 04

Worldwide distribution

46.0%

of the worldwide Usher (entertainer) audience comes from United States.

Worldwide audience distribution share by country for Usher (entertainer)
CountryShare
United States46.0%
Germany3.9%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Usher (entertainer) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K2.90×
02Arizona~200K2.25×
03Georgia~300K1.99×
04Louisiana~100K1.61×
05Mississippi~60K1.61×
06Alaska~10K1.57×
07Maryland~100K1.53×
08Washington, District of Columbia~10K1.31×
09North Carolina~200K1.30×
10South Carolina~90K1.30×
11Tennessee~100K1.21×
12Delaware~20K1.20×
13Nevada~50K1.18×
14Michigan~200K1.15×
15Texas~300K1.12×
16Virginia~100K1.12×
17Arkansas~40K1.08×
18New York~300K1.07×
19Ohio~200K1.05×
20Florida~300K1.04×
21Missouri~80K1.04×
22Illinois~200K1.03×
23Pennsylvania~200K1.01×
24New Jersey~100K1.01×
25Indiana~80K0.95×
26California~500K0.93×
27Kentucky~50K0.90×
28Oklahoma~50K0.90×
29Connecticut~40K0.90×
30Minnesota~60K0.85×
31Massachusetts~80K0.84×
32Washington~80K0.82×
33Rhode Island~10K0.81×
34Kansas~30K0.79×
35Colorado~60K0.78×
36Wisconsin~60K0.77×
37Hawaii~10K0.77×
38Nebraska~20K0.75×
39West Virginia~20K0.72×
40New Mexico~20K0.70×
41Iowa~30K0.68×
42Oregon~40K0.64×
43North Dakota~6K0.63×
44South Dakota~7K0.62×
45New Hampshire~10K0.60×
46Maine~10K0.59×
47Idaho~10K0.57×
48Vermont~5K0.57×
49Utah~20K0.56×
50Montana~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Usher (entertainer), United States
0.55×1.00×2.90×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Usher (entertainer) audience vs. the country average
#·InterestCategoryAffinity×
01StubHubTravel & Leisure9.46×
02Amy WinehouseMusic & Radio7.06×
03Dua LipaMusic & Radio5.87×
04Hailee SteinfeldMovies & TV5.74×
05Sabrina CarpenterMusic & Radio5.69×
06Lindsay LohanMovies & TV5.29×
07Hilary DuffMovies & TV4.97×
08AngèleMusic & Radio4.85×
09Benson BooneMusic & Radio4.64×
10Tate McRaeMusic & Radio4.60×
11Millie Bobby BrownMovies & TV4.52×
12Madison BeerMusic & Radio4.23×
13DiddyMusic & Radio4.02×
14Justin BieberMusic & Radio3.82×
15YouTube MusicInternet & Social Media3.44×
16Michael JacksonMusic & Radio2.63×
17Britney SpearsMusic & Radio2.52×
18Taylor SwiftMusic & Radio2.09×
19Harry PotterMovies & TV1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Usher (entertainer) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Usher (entertainer) audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Luxury OrientationPREMIUM1.08×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Usher (entertainer) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Community OrientationOPEN0.59×
CreativityOPEN0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Usher (entertainer) over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/usher-entertainer-3613” · Methodology