Rascasse Audience Intelligence

Usher (entertainer) Audience in United States

A data profile of the people who buy, follow and care about Usher (entertainer) in United States — modelled from more than twelve digital signal sources. Usher (entertainer) has an estimated audience of 4,392,511 people in United States.

#35among Hip hop in United States#873among Person in United States#671in Music & Radio

The average Usher (entertainer) fan in United States is 34.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include StubHub, Sabrina Carpenter, Millie Bobby Brown, with strongest over-indexing on StubHub (9.46× the country average).

Demographically, the Usher (entertainer) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Usher (entertainer) fan in United States is more female, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for StubHub.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Usher (entertainer) profile in United States.

Audience size
4.4M
in United States
Gender
60.0%♀
40.0% male
Age
34.1
average years
Country rank
#7427
Person in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Usher (entertainer) fans

60.0% are female, 40.0% are male, average age 34.1.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Usher (entertainer) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age34.1
Estimated audience size4,392,511
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Usher (entertainer) audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3920%
40-4917%
50+10%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Usher (entertainer) audience comes from United States.

Worldwide audience distribution share by country for Usher (entertainer)
CountryShare
United States45.9%
Germany3.9%
United Kingdom3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Usher (entertainer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Usher (entertainer) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.90×
02Arizona~100K2.25×
03Georgia~200K1.99×
04Louisiana~60K1.61×
05Mississippi~40K1.61×
06Alaska~9K1.57×
07Maryland~70K1.53×
08Washington, District of Columbia~10K1.31×
09North Carolina~100K1.30×
10South Carolina~50K1.30×
11Tennessee~70K1.21×
12Delaware~9K1.20×
13Nevada~30K1.18×
14Michigan~80K1.15×
15Texas~300K1.12×
16Virginia~80K1.12×
17Arkansas~20K1.08×
18New York~200K1.07×
19Ohio~90K1.05×
20Florida~200K1.04×
21Missouri~50K1.04×
22Illinois~100K1.03×
23Pennsylvania~100K1.01×
24New Jersey~70K1.01×
25Indiana~50K0.95×
26California~300K0.93×
27Kentucky~30K0.90×
28Oklahoma~30K0.90×
29Connecticut~30K0.90×
30Minnesota~30K0.85×
31Massachusetts~50K0.84×
32Washington~50K0.82×
33Rhode Island~7K0.81×
34Kansas~20K0.79×
35Colorado~30K0.78×
36Wisconsin~30K0.77×
37Hawaii~9K0.77×
38Nebraska~10K0.75×
39West Virginia~9K0.72×
40New Mexico~10K0.70×
41Iowa~20K0.68×
42Oregon~20K0.64×
43North Dakota~4K0.63×
44South Dakota~4K0.62×
45New Hampshire~7K0.60×
46Maine~6K0.59×
47Idaho~8K0.57×
48Vermont~3K0.57×
49Utah~10K0.56×
50Montana~4K0.55×
Fig. 06

Affinity by region

Affinity by region — Usher (entertainer), United States
0.55×1.00×2.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Usher (entertainer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Usher (entertainer) audience
#·InterestCategoryAffinity×
01StubHubTravel & Leisure9.46×
02Amy WinehouseMusic & Radio7.06×
03Avril LavigneMusic & Radio6.38×
04Dua LipaMusic & Radio5.87×
05Hailee SteinfeldMovies & TV5.74×
06Sabrina CarpenterMusic & Radio5.69×
07Lindsay LohanMovies & TV5.29×
08Hilary DuffMovies & TV4.97×
09AngèleMusic & Radio4.85×
10Benson BooneMusic & Radio4.64×
11Tate McRaeMusic & Radio4.60×
12Millie Bobby BrownMovies & TV4.52×
13Madison BeerMusic & Radio4.23×
14DiddyMusic & Radio4.02×
15Justin BieberMusic & Radio3.82×
16YouTube MusicInternet & Social Media3.44×
17Michael JacksonMusic & Radio2.63×
18Britney SpearsMusic & Radio2.52×
19Taylor SwiftMusic & Radio2.09×
20Harry PotterMovies & TV1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Usher (entertainer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Usher (entertainer) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Luxury OrientationPREMIUM1.08×
Design AffinityPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Usher (entertainer) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Community OrientationOPEN0.59×
CreativityOPEN0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Usher (entertainer) have in United States?

Usher (entertainer) has an estimated audience of 4,392,511 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Usher (entertainer) fans?

60.0% of Usher (entertainer) fans are female, 40.0% are male, with an average age of 34.1 years.

03

Which brands do Usher (entertainer) fans like most?

Usher (entertainer) fans show strongest brand affinity for StubHub (9.46×), Sabrina Carpenter (5.69×), and Millie Bobby Brown (4.52×) over the country average.

04

Where do Usher (entertainer) fans live in United States?

Usher (entertainer) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Usher (entertainer) fans also like?

Beyond Usher (entertainer) itself, the audience over-indexes on Sabrina Carpenter (5.69×), Millie Bobby Brown (4.52×), Hailee Steinfeld (5.74×), and YouTube Music (3.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Usher (entertainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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