Usher (entertainer) Audience in United States

Usher (entertainer) logo

Usher (entertainer) has an estimated audience of 2,804,281 people in United States. 60.0% are female, 40.0% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: StubHub, Sabrina Carpenter, Hailee Steinfeld, Millie Bobby Brown, Euphoria.

The average Usher (entertainer) fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include StubHub, Sabrina Carpenter, Hailee Steinfeld, with strongest over-indexing on StubHub (9.46× the country average). Demographically, the Usher (entertainer) audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Usher (entertainer) fans

Demographic split for Usher (entertainer) audience in United States
MetricValue
Female60.0%
Male40.0%
Average age34.1
Estimated audience size2,804,281

Audience persona

The typical Usher (entertainer) fan in United States is more female, around 34.1 years old, with strong Extroversion tendencies and a notable affinity for StubHub.

Top regions in United States

Top regions ranked by reach for Usher (entertainer) in United States
RegionReachAffinity
California298,4660.97×
Texas280,4101.16×
Florida200,1261.05×
Georgia175,5832.03×
New York175,1621.12×
Arizona146,6232.56×
Alabama127,9013.26×
North Carolina106,7991.27×
Illinois99,0211.06×
Pennsylvania94,1951×
Ohio84,0300.97×
Michigan82,7021.13×
Virginia75,4891.11×
Maryland72,3311.5×
New Jersey71,2321×
Tennessee66,8151.19×
Louisiana57,2591.58×
South Carolina53,0551.26×
Washington48,5430.86×
Missouri47,0011.04×
Massachusetts46,9260.85×
Indiana45,7370.89×
Mississippi35,3811.53×
Minnesota34,3390.85×
Colorado32,6780.74×
Wisconsin29,8030.71×
Kentucky29,2630.83×
Nevada28,8431.06×
Oklahoma26,3000.84×
Connecticut24,1080.86×
Arkansas22,8670.99×
Oregon18,7950.58×
Kansas16,3930.74×
Iowa14,7250.64×
Utah12,9970.52×
Washington, District of Columbia11,1781.33×
Alaska9,9991.67×
Nebraska9,7350.69×
New Mexico8,7390.62×
Delaware8,5061.1×
Hawaii8,2490.68×
West Virginia7,9750.61×
Idaho6,9750.5×
Rhode Island6,4150.72×
New Hampshire5,8230.53×
Maine5,1070.51×
Montana3,5590.46×
South Dakota3,1570.49×
North Dakota2,9080.5×
Vermont2,1860.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Usher (entertainer) audience
BrandAffinityCategory
StubHub9.46×Travel & Leisure
Sabrina Carpenter5.69×Music & Radio
Hailee Steinfeld5.74×Movies & TV
Millie Bobby Brown4.52×Movies & TV
Euphoria1.69×Movies & TV
YouTube Music3.44×Internet & Social Media
Diddy4.02×Music & Radio
Lindsay Lohan5.29×Movies & TV
Tate McRae4.6×Music & Radio
Dua Lipa5.87×Music & Radio
Benson Boone4.64×Music & Radio
Yahoo!奇摩名人娛樂2.18×Internet & Social Media
Justin Bieber3.82×Music & Radio
Harry Potter1.69×Movies & TV
Amy Winehouse7.06×Music & Radio
Taylor Swift2.09×Music & Radio
Hilary Duff4.97×Movies & TV
Avril Lavigne6.38×Music & Radio
Madison Beer4.23×Music & Radio
Joe Jonas7.11×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Usher (entertainer) audience
TraitClusterScore
ExtroversionTHRILL1.32
LGBTQ+ IdentityOPEN1.28
Convenience OrientationPREMIUM1.07
Early Adopter MentalityPOWER1.02
Community OrientationOPEN1.01
Healthy LifestyleBALANCE0.99

Worldwide distribution

Worldwide audience distribution share by country for Usher (entertainer)
CountryShare
United States36.3%
United Kingdom5.7%
Brazil4.1%

See Usher (entertainer) audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Usher (entertainer) have in United States?

Usher (entertainer) has an estimated audience of 2,804,281 people in United States, concentrated in California and Texas.

What is the gender split and age of Usher (entertainer) fans?

60.0% of Usher (entertainer) fans are female, 40.0% are male, with an average age of 34.1 years.

Which brands do Usher (entertainer) fans like most?

Usher (entertainer) fans show strongest brand affinity for StubHub (9.46×), Sabrina Carpenter (5.69×), and Hailee Steinfeld (5.74×) over the country average.

Where do Usher (entertainer) fans live in United States?

Usher (entertainer) fans in United States are most concentrated in California (reach 298,466), Texas (reach 280,410), and Florida (reach 200,126). These three regions account for the largest share of the active audience.

What other brands do Usher (entertainer) fans also like?

Beyond Usher (entertainer) itself, the audience over-indexes on Sabrina Carpenter (5.69×), Hailee Steinfeld (5.74×), Millie Bobby Brown (4.52×), and Euphoria (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Usher (entertainer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.