Origins (cosmetics) Audience in Germany
Origins (cosmetics) has an estimated audience of 431,889 people in Germany. 78.7% are female, 21.3% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Internet celebrity, Elena Miras, Music, Love Island.
The average Origins (cosmetics) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Internet celebrity, Elena Miras, with strongest over-indexing on Harry Potter (3.33× the country average). Demographically, the Origins (cosmetics) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Personal care
Demographics of Origins (cosmetics) fans
| Metric | Value |
|---|---|
| Female | 78.7% |
| Male | 21.3% |
| Average age | 32.2 |
| Estimated audience size | 431,889 |
Audience persona
The typical Origins (cosmetics) fan in Germany is more female, around 32.2 years old, with strong Quality Awareness tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,826 | 1.15× |
| Bayern | 68,884 | 0.99× |
| Baden-Württemberg | 59,502 | 1.01× |
| Niedersachsen | 50,291 | 1.2× |
| Hessen | 34,074 | 1.04× |
| Sachsen | 21,847 | 1.03× |
| Rheinland-Pfalz | 21,033 | 0.97× |
| Berlin | 19,616 | 1.02× |
| Schleswig-Holstein | 17,552 | 1.13× |
| Brandenburg | 12,818 | 0.96× |
| Thüringen | 10,576 | 0.96× |
| Sachsen-Anhalt | 9,971 | 0.89× |
| Hamburg | 8,065 | 0.83× |
| Mecklenburg-Vorpommern | 7,194 | 0.87× |
| Saarland | 4,627 | 0.87× |
| Bremen | 3,993 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 3.33× | Movies & TV |
| Internet celebrity | 9.84× | Internet & Social Media |
| Elena Miras | 17.71× | Movies & TV |
| Music | 1.89× | Business & Career |
| Love Island | 17.71× | Movies & TV |
| Euphoria | 2.67× | Movies & TV |
| Hair Extensions | 6.55× | Beauty & Wellness |
| It Cosmetics | 14.55× | Beauty & Wellness |
| Horse & Rider | 3.94× | Pets & Animals |
| Yahoo!ショッピング | 3.01× | |
| Long Lashes | 6.72× | Beauty & Wellness |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.6× | Sports |
| Elizabeth Arden | 21.17× | Beauty & Wellness |
| Horse training | 3.46× | Pets & Animals |
| Home Interiors | 3.92× | Home & Garden |
| Very (online retailer) | 12.22× | |
| Woolworths | 3.63× | Shopping |
| Bohemianism | 6.53× | Fashion & Accessoires |
| Equine nutrition | 3.91× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.11 |
| Design Affinity | PREMIUM | 2.85 |
| Luxury Orientation | PREMIUM | 2.26 |
| Sustainability | BALANCE | 2.1 |
| Creativity | OPEN | 2.08 |
| DIY Mentality | THRILL | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 8.7% |
| United Kingdom | 6.6% |
See Origins (cosmetics) audiences in other countries
More Personal care audiences in Germany
- L'Oréal (3,375,575)
- M. Asam (1,786,742)
- La Roche-Posay (1,778,217)
- Nivea (1,427,207)
- Vichy (1,029,040)
Frequently asked questions
How many fans does Origins (cosmetics) have in Germany?
Origins (cosmetics) has an estimated audience of 431,889 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Origins (cosmetics) fans?
78.7% of Origins (cosmetics) fans are female, 21.3% are male, with an average age of 32.2 years.
Which brands do Origins (cosmetics) fans like most?
Origins (cosmetics) fans show strongest brand affinity for Harry Potter (3.33×), Internet celebrity (9.84×), and Elena Miras (17.71×) over the country average.
Where do Origins (cosmetics) fans live in Germany?
Origins (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,826), Bayern (reach 68,884), and Baden-Württemberg (reach 59,502). These three regions account for the largest share of the active audience.
What other brands do Origins (cosmetics) fans also like?
Beyond Origins (cosmetics) itself, the audience over-indexes on Internet celebrity (9.84×), Elena Miras (17.71×), Music (1.89×), and Love Island (17.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Origins (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.