Rascasse Audience Intelligence

Origins (cosmetics) Target Market in Germany

A data profile of the people who buy, follow and care about Origins (cosmetics) in Germany — modelled from more than twelve digital signal sources. Origins (cosmetics) has an estimated audience of 420,903 people in Germany.

#20among Personal care in Germany#1740among Brand in Germany#205in Beauty & Wellness

The average Origins (cosmetics) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Internet celebrity, Elena Miras, with strongest over-indexing on Harry Potter (3.33× the country average).

Demographically, the Origins (cosmetics) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Origins (cosmetics) fan in Germany is more female, around 32.2 years old, with strong Community Orientation tendencies and a notable affinity for Harry Potter.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Origins (cosmetics) profile in Germany.

Audience size
421K
in Germany
Gender
78.7%♀
21.3% male
Age
32.2
average years
Country rank
#13439
Brand in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Origins (cosmetics)

78.7% are female, 21.3% are male, average age 32.2.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Origins (cosmetics) audience in Germany
MetricValue
Female78.7%
Male21.3%
Average age32.2
Estimated audience size420,903
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Origins (cosmetics) audience in Germany
Age bracketShare%
16-1939%
20-2922%
30-3917%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Origins (cosmetics) audience comes from Germany.

Worldwide audience distribution share by country for Origins (cosmetics)
CountryShare
United States19.8%
Japan8.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Origins (cosmetics) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Origins (cosmetics) customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~50K1.16×
02Schleswig-Holstein~20K1.11×
03Nordrhein-Westfalen~100K1.09×
04Bremen~4K1.09×
05Sachsen~20K1.04×
06Hessen~30K1.03×
07Berlin~20K1.03×
08Brandenburg~10K0.99×
09Baden-Württemberg~60K0.98×
10Thüringen~10K0.98×
11Bayern~70K0.97×
12Rheinland-Pfalz~20K0.97×
13Sachsen-Anhalt~10K0.95×
14Saarland~5K0.92×
15Mecklenburg-Vorpommern~7K0.91×
16Hamburg~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Origins (cosmetics), Germany
0.83×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Origins (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Origins (cosmetics) audience
#·InterestCategoryAffinity×
01Elizabeth ArdenBeauty & Wellness21.17×
02Elena MirasMovies & TV17.71×
03Love IslandMovies & TV17.71×
04It CosmeticsBeauty & Wellness14.55×
05Very (online retailer)Website / Newspaper / Magazine12.22×
06Internet celebrityInternet & Social Media9.84×
07Long LashesBeauty & Wellness6.72×
08Hair ExtensionsBeauty & Wellness6.55×
09BohemianismFashion & Accessoires6.53×
10Sarah EngelsMovies & TV4.09×
11Horse & RiderPets & Animals3.94×
12Home InteriorsHome & Garden3.92×
13Equine nutritionPets & Animals3.91×
14WoolworthsShopping3.63×
15Horse trainingPets & Animals3.46×
16Harry PotterMovies & TV3.33×
17Galatasaray S.K.Sports2.64×
18MusicBusiness & Career1.89×
19SportsSports1.60×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Origins (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Origins (cosmetics) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.71×
MindfulnessBALANCE1.44×
TraditionCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Origins (cosmetics) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.10×
DIY MentalityTHRILL0.31×
Need for SecurityCONSERVATISM0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Origins (cosmetics)'s target market in Germany?

Origins (cosmetics)'s target market in Germany covers an estimated 420,903 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Origins (cosmetics) customers?

78.7% of the Origins (cosmetics) audience are female, 21.3% are male, with an average age of 32.2 years.

03

Which brands do Origins (cosmetics) fans like most?

Origins (cosmetics) fans show strongest brand affinity for Harry Potter (3.33×), Internet celebrity (9.84×), and Elena Miras (17.71×) over the country average.

04

Where do Origins (cosmetics) fans live in Germany?

Origins (cosmetics) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Origins (cosmetics) fans also like?

Beyond Origins (cosmetics) itself, the audience over-indexes on Internet celebrity (9.84×), Elena Miras (17.71×), Music (1.89×), and Hair Extensions (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in Germany

See Origins (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Origins (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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