Love Island Audience in Germany
Love Island has an estimated audience of 405,303 people in Germany. 62.6% are female, 37.4% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Dog breed, Artistic inspiration, Litter box.
The average Love Island fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Dog breed, with strongest over-indexing on Progressive rock (3.51× the country average). Demographically, the Love Island audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Love Island fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 29.2 |
| Estimated audience size | 405,303 |
Audience persona
The typical Love Island fan in Germany is more female, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,387 | 1.21× |
| Bayern | 73,103 | 1.12× |
| Baden-Württemberg | 64,987 | 1.18× |
| Niedersachsen | 43,072 | 1.09× |
| Hessen | 36,820 | 1.19× |
| Rheinland-Pfalz | 21,072 | 1.04× |
| Berlin | 20,415 | 1.13× |
| Sachsen | 17,879 | 0.9× |
| Schleswig-Holstein | 14,291 | 0.98× |
| Brandenburg | 11,646 | 0.93× |
| Hamburg | 10,986 | 1.2× |
| Sachsen-Anhalt | 8,897 | 0.85× |
| Thüringen | 8,504 | 0.82× |
| Saarland | 4,447 | 0.89× |
| Mecklenburg-Vorpommern | 3,629 | 0.47× |
| Bremen | 3,469 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.51× | Music & Radio |
| Home construction | 1.77× | Home & Garden |
| Dog breed | 1.65× | Pets & Animals |
| Artistic inspiration | 1.77× | Arts & Culture |
| Litter box | 1.57× | Pets & Animals |
| Product design | 2.05× | Business & Career |
| Handmade Gifts | 2.57× | Kids & Family |
| Combat sport | 1.59× | Sports |
| Commercial mortgage | 2.24× | Business & Career |
| Natural rubber | 2.42× | Cars & Mobility |
| Minestrone | 2.02× | Food & Beverages |
| Surveillance aircraft | 3.38× | |
| Graham Greene (actor) | 2.26× | |
| myDealZ | 1.58× | Shopping |
| Société Nautique de Genève | 8.68× | Travel & Leisure |
| Bugatti Chiron | 2.74× | Cars & Mobility |
| Christmas Gifts | 2.37× | Kids & Family |
| Rhodiola | 4.42× | Health |
| Pleural effusion | 1.63× | Health |
| Janitor | 2.81× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Travelling | THRILL | 1.58 |
| Sustainability | BALANCE | 1.45 |
| Risk Appetite | THRILL | 1.32 |
| Urban Lifestyle | OPEN | 1.31 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.3% |
| United Kingdom | 16.4% |
| Canada | 5.3% |
See Love Island audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Love Island have in Germany?
Love Island has an estimated audience of 405,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Love Island fans?
62.6% of Love Island fans are female, 37.4% are male, with an average age of 29.2 years.
Which brands do Love Island fans like most?
Love Island fans show strongest brand affinity for Progressive rock (3.51×), Home construction (1.77×), and Dog breed (1.65×) over the country average.
Where do Love Island fans live in Germany?
Love Island fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,387), Bayern (reach 73,103), and Baden-Württemberg (reach 64,987). These three regions account for the largest share of the active audience.
What other brands do Love Island fans also like?
Beyond Love Island itself, the audience over-indexes on Home construction (1.77×), Dog breed (1.65×), Artistic inspiration (1.77×), and Litter box (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Love Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.