Rascasse Audience Intelligence

Love Island Audience in Germany

A data profile of the people who buy, follow and care about Love Island in Germany — modelled from more than twelve digital signal sources. Love Island has an estimated audience of 380,092 people in Germany.

#839among Movie / TV Show / Series in Germany#2389in Movies & TV

The average Love Island fan in Germany is 29.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tyler Perry, Temptation Island (TV series), Nick Cannon, with strongest over-indexing on Tyler Perry (39.43× the country average).

Demographically, the Love Island audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Love Island fan in Germany is more female, around 29.2 years old, with strong Quality Awareness tendencies and a notable affinity for Tyler Perry.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Love Island profile in Germany.

Audience size
380K
in Germany
Gender
62.6%♀
37.4% male
Age
29.2
average years
Country rank
#14596
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Love Island viewers

62.6% are female, 37.4% are male, average age 29.2.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Love Island audience in Germany
MetricValue
Female62.6%
Male37.4%
Average age29.2
Estimated audience size380,092
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Love Island audience in Germany
Age bracketShare%
16-1950%
20-2921%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Love Island audience comes from Germany.

Worldwide audience distribution share by country for Love Island
CountryShare
United States46.6%
United Kingdom16.7%
Canada5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Love Island audience in Germany is strongest.

Fig. 05

Top regions by affinity

Love Island fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.20×
02Hessen~40K1.18×
03Nordrhein-Westfalen~100K1.17×
04Baden-Württemberg~60K1.12×
05Berlin~20K1.12×
06Bayern~70K1.09×
07Niedersachsen~40K1.05×
08Rheinland-Pfalz~20K1.04×
09Bremen~4K1.02×
10Schleswig-Holstein~10K0.98×
11Saarland~5K0.94×
12Brandenburg~10K0.92×
13Sachsen~20K0.89×
14Sachsen-Anhalt~9K0.86×
15Thüringen~9K0.85×
16Mecklenburg-Vorpommern~5K0.65×
Fig. 06

Affinity by region

Affinity by region — Love Island, Germany
0.65×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Love Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Love Island audience
#·InterestCategoryAffinity×
01Nick CannonMovies & TV40.03×
02Tyler PerryMovies & TV39.43×
03Gabrielle UnionMovies & TV29.57×
04British comedyMovies & TV26.71×
05Jennifer HudsonMusic & Radio23.90×
06Temptation Island (TV series)Movies & TV19.84×
07Lauryn HillMusic & Radio14.35×
08The Breakfast ClubMovies & TV14.02×
09EnyaMusic & Radio10.40×
10This Is Us (TV series)Movies & TV8.75×
11Sarah Jessica ParkerMovies & TV8.46×
12Paris HiltonFashion & Accessoires7.82×
13Moulin Rouge!Movies & TV7.63×
14Nicki MinajMusic & Radio6.54×
15Angelina JolieMovies & TV6.18×
16Celine DionMusic & Radio5.20×
17George ClooneyMovies & TV5.07×
18Curly HairBeauty & Wellness4.49×
19Nina ChubaMusic & Radio3.50×
20Gute Zeiten, schlechte ZeitenMovies & TV2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Love Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Love Island audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.36×
PatriotismCONSERVATISM1.17×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Love Island audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.85×
IndulgenceJOY0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Love Island have in Germany?

Love Island has an estimated audience of 380,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Love Island viewers?

62.6% of Love Island fans are female, 37.4% are male, with an average age of 29.2 years.

03

Which brands do Love Island fans like most?

Love Island fans show strongest brand affinity for Tyler Perry (39.43×), Temptation Island (TV series) (19.84×), and Nick Cannon (40.03×) over the country average.

04

Where do Love Island fans live in Germany?

Love Island fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Love Island fans also like?

Beyond Love Island itself, the audience over-indexes on Temptation Island (TV series) (19.84×), Nick Cannon (40.03×), British comedy (26.71×), and Gabrielle Union (29.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Love Island audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Love Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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