A data profile of the people who buy, follow and care about Love Island in United Kingdom — modelled from more than twelve digital signal sources. Love Island has an estimated audience of 3,024,227 people in United Kingdom.
The average Love Island fan in United Kingdom is 30.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
The key figures that characterise the Love Island profile in United Kingdom.
71.6% are female, 28.4% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 30.5 |
| Estimated audience size | 3,024,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Love Island audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 16.7% |
| Canada | 5.2% |
Where the Love Island audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.53× | |
| 02 | Yorkshire and the Humber | ~400K | 1.39× | |
| 03 | North East | ~200K | 1.21× | |
| 04 | Wales | ~200K | 1.19× | |
| 05 | Northern Ireland | ~100K | 1.10× | |
| 06 | South East | ~400K | 0.89× | |
| 07 | Scotland | ~300K | 0.89× | |
| 08 | East Midlands | ~200K | 0.88× | |
| 09 | England | ~2.5M | 0.82× | |
| 10 | East of England | ~200K | 0.82× | |
| 11 | South West | ~200K | 0.76× | |
| 12 | North West | ~200K | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Love Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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