Rascasse Audience Intelligence

Curly Hair Audience in Germany

A data profile of the people who buy, follow and care about Curly Hair in Germany — modelled from more than twelve digital signal sources. Curly Hair has an estimated audience of 2,751,913 people in Germany.

#2among Hairstyle in Germany#1432among Topic in Germany#53in Beauty & Wellness

The average Curly Hair fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hair Extensions, Outfit of the day, Architecture & Design, with strongest over-indexing on Hair Extensions (5.43× the country average).

Demographically, the Curly Hair audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Curly Hair fan in Germany is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for Hair Extensions.

Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curly Hair profile in Germany.

Audience size
2.8M
in Germany
Gender
71.2%♀
28.8% male
Age
33.4
average years
Country rank
#2366
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curly Hair fans

71.2% are female, 28.8% are male, average age 33.4.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Curly Hair audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age33.4
Estimated audience size2,751,913
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Curly Hair audience in Germany
Age bracketShare%
16-1933%
20-2924%
30-3919%
40-4915%
50+10%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Curly Hair audience comes from Germany.

Worldwide audience distribution share by country for Curly Hair
CountryShare
United States32.4%
Japan12.4%
China5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curly Hair audience in Germany is strongest.

Fig. 05

Top regions by affinity

Curly Hair fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~40K1.18×
02Nordrhein-Westfalen~700K1.14×
03Hessen~200K1.06×
04Rheinland-Pfalz~100K1.06×
05Baden-Württemberg~400K1.05×
06Bremen~20K1.05×
07Niedersachsen~300K1.04×
08Bayern~400K1.01×
09Sachsen-Anhalt~70K0.98×
10Thüringen~70K0.98×
11Brandenburg~80K0.95×
12Schleswig-Holstein~90K0.94×
13Hamburg~60K0.94×
14Sachsen~100K0.93×
15Berlin~100K0.89×
16Mecklenburg-Vorpommern~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Curly Hair, Germany
0.86×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curly Hair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curly Hair audience
#·InterestCategoryAffinity×
01Outfit of the dayFashion & Accessoires6.06×
02Hair ExtensionsBeauty & Wellness5.43×
03Manicure & PedicureBeauty & Wellness4.45×
04Gina TricotFashion & Accessoires3.84×
05Home decorating ideasHome & Garden3.10×
06Home InteriorsHome & Garden3.06×
07Unique GiftsShopping3.06×
08Ulla PopkenFashion & Accessoires3.03×
09Gift cardShopping2.97×
10Child developmentBusiness & Career2.95×
11Architecture & DesignBusiness & Career2.85×
12Home Interior DesignHome & Garden2.81×
13Dog loversPets & Animals2.71×
14Home DesignHome & Garden2.29×
15C&AShopping2.19×
16PrimarkShopping2.10×
17AliExpressShopping2.02×
18ImmoScout24Home & Garden1.96×
19PinterestInternet & Social Media1.68×
20H&MShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curly Hair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curly Hair audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.39×
Design AffinityPREMIUM1.36×
IndividualismJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curly Hair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.20×
SpiritualityBALANCE0.31×
Need for SecurityCONSERVATISM0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curly Hair have in Germany?

Curly Hair has an estimated audience of 2,751,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Curly Hair fans?

71.2% of Curly Hair fans are female, 28.8% are male, with an average age of 33.4 years.

03

Which brands do Curly Hair fans like most?

Curly Hair fans show strongest brand affinity for Hair Extensions (5.43×), Outfit of the day (6.06×), and Architecture & Design (2.85×) over the country average.

04

Where do Curly Hair fans live in Germany?

Curly Hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Curly Hair fans also like?

Beyond Curly Hair itself, the audience over-indexes on Outfit of the day (6.06×), Architecture & Design (2.85×), Dog lovers (2.71×), and Child development (2.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hairstyle audiences in Germany

See Curly Hair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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