Curly Hair Audience in Germany
Curly Hair has an estimated audience of 2,751,913 people in Germany. 71.2% are female, 28.8% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hair Extensions, Outfit of the day, Architecture & Design, Dog lovers, Child development.
The average Curly Hair fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hair Extensions, Outfit of the day, Architecture & Design, with strongest over-indexing on Hair Extensions (5.43× the country average). Demographically, the Curly Hair audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Individualism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Hairstyle
Demographics of Curly Hair fans
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 33.4 |
| Estimated audience size | 2,751,913 |
Audience persona
The typical Curly Hair fan in Germany is more female, around 33.4 years old, with strong Individualism tendencies and a notable affinity for Hair Extensions.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 714,751 | 1.19× |
| Bayern | 448,434 | 1.01× |
| Baden-Württemberg | 409,671 | 1.09× |
| Niedersachsen | 290,403 | 1.09× |
| Hessen | 214,696 | 1.02× |
| Rheinland-Pfalz | 142,085 | 1.03× |
| Sachsen | 124,388 | 0.92× |
| Berlin | 106,225 | 0.86× |
| Schleswig-Holstein | 94,236 | 0.95× |
| Brandenburg | 81,624 | 0.96× |
| Sachsen-Anhalt | 69,276 | 0.97× |
| Thüringen | 66,746 | 0.95× |
| Hamburg | 58,878 | 0.95× |
| Mecklenburg-Vorpommern | 42,544 | 0.81× |
| Saarland | 39,785 | 1.18× |
| Bremen | 23,892 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair Extensions | 5.43× | Beauty & Wellness |
| Outfit of the day | 6.06× | Fashion & Accessoires |
| Architecture & Design | 2.85× | Business & Career |
| Dog lovers | 2.71× | Pets & Animals |
| Child development | 2.95× | Business & Career |
| Home Interior Design | 2.81× | Home & Garden |
| ImmoScout24 | 1.96× | Home & Garden |
| Gala | 1.88× | News |
| Home Interiors | 3.06× | Home & Garden |
| Natural World | 1.79× | Fashion & Accessoires |
| Home Design | 2.29× | Home & Garden |
| 1.68× | Internet & Social Media | |
| C&A | 2.19× | Shopping |
| Manicure & Pedicure | 4.45× | Beauty & Wellness |
| Primark | 2.1× | Shopping |
| Unique Gifts | 3.06× | Shopping |
| Gift card | 2.97× | Shopping |
| AliExpress | 2.02× | Shopping |
| H&M | 1.51× | Shopping |
| Home decorating ideas | 3.1× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.84 |
| Sports Activity | POWER | 1.37 |
| Travelling | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.21 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Japan | 12.4% |
| China | 5.9% |
See Curly Hair audiences in other countries
More Hairstyle audiences in Germany
- Long hair (3,773,367)
- natural hair (673,371)
- Balayage (423,987)
- Perm (hairstyle) (308,586)
- Bun (hairstyle) (79,641)
Frequently asked questions
How many fans does Curly Hair have in Germany?
Curly Hair has an estimated audience of 2,751,913 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Curly Hair fans?
71.2% of Curly Hair fans are female, 28.8% are male, with an average age of 33.4 years.
Which brands do Curly Hair fans like most?
Curly Hair fans show strongest brand affinity for Hair Extensions (5.43×), Outfit of the day (6.06×), and Architecture & Design (2.85×) over the country average.
Where do Curly Hair fans live in Germany?
Curly Hair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 714,751), Bayern (reach 448,434), and Baden-Württemberg (reach 409,671). These three regions account for the largest share of the active audience.
What other brands do Curly Hair fans also like?
Beyond Curly Hair itself, the audience over-indexes on Outfit of the day (6.06×), Architecture & Design (2.85×), Dog lovers (2.71×), and Child development (2.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curly Hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.