Rascasse Audience Intelligence

Origins (cosmetics) Target Market in United States

A data profile of the people who buy, follow and care about Origins (cosmetics) in United States — modelled from more than twelve digital signal sources. Origins (cosmetics) has an estimated audience of 2,753,619 people in United States.

#10among Personal care in United States#1124among Brand in United States#179in Beauty & Wellness

The average Origins (cosmetics) fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bath and Bodyworks, Antony Starr, Dermatology, with strongest over-indexing on Bath and Bodyworks (4.6× the country average).

Demographically, the Origins (cosmetics) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Origins (cosmetics) fan in United States is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Bath and Bodyworks.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Origins (cosmetics) profile in United States.

Audience size
2.8M
in United States
Gender
83.1%♀
16.9% male
Age
36.1
average years
Country rank
#11028
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Origins (cosmetics)

83.1% are female, 16.9% are male, average age 36.1.

Fig. 02

Gender split

83.1%
Female
16.9%
Male
Demographic split for Origins (cosmetics) audience in United States
MetricValue
Female83.1%
Male16.9%
Average age36.1
Estimated audience size2,753,619
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Origins (cosmetics) audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4917%
50+17%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Origins (cosmetics) audience comes from United States.

Worldwide audience distribution share by country for Origins (cosmetics)
CountryShare
United States19.8%
Japan8.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Origins (cosmetics) audience in United States is strongest.

Fig. 05

Top regions by affinity

Origins (cosmetics) customers by region in United States
#RegionReachAffinity×
01Maine~20K1.75×
02Colorado~60K1.33×
03Washington~70K1.28×
04Virginia~80K1.19×
05North Carolina~90K1.16×
06California~300K1.15×
07Arizona~60K1.13×
08Oregon~30K1.12×
09Louisiana~40K1.11×
10New York~200K1.09×
11Alaska~6K1.09×
12Washington, District of Columbia~9K1.08×
13Texas~200K1.07×
14Massachusetts~60K1.05×
15New Hampshire~10K1.05×
16Montana~8K1.05×
17Idaho~10K1.03×
18Vermont~5K1.03×
19Georgia~80K1.02×
20Florida~200K1.00×
21Michigan~70K1.00×
22Maryland~50K1.00×
23Alabama~40K1.00×
24Oklahoma~30K0.97×
25Connecticut~30K0.97×
26Tennessee~50K0.96×
27Missouri~40K0.95×
28Ohio~80K0.94×
29New Jersey~70K0.94×
30Indiana~50K0.92×
31Hawaii~10K0.92×
32Rhode Island~8K0.92×
33South Carolina~40K0.91×
34Utah~20K0.91×
35Mississippi~20K0.91×
36West Virginia~10K0.91×
37North Dakota~5K0.91×
38Kentucky~30K0.90×
39Illinois~80K0.89×
40Arkansas~20K0.89×
41Pennsylvania~80K0.88×
42Wisconsin~40K0.88×
43Minnesota~30K0.88×
44Nevada~20K0.88×
45Kansas~20K0.88×
46New Mexico~10K0.88×
47Iowa~20K0.86×
48Delaware~6K0.86×
49South Dakota~5K0.86×
50Nebraska~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Origins (cosmetics), United States
0.82×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Origins (cosmetics) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Origins (cosmetics) audience
#·InterestCategoryAffinity×
01Ole HenriksenBeauty & Wellness13.84×
02Organic BeautyBeauty & Wellness12.44×
03CaudalieBeauty & Wellness11.85×
04Antony StarrMovies & TV11.44×
05Venom (band)Music & Radio9.37×
06DermatologyBeauty & Wellness4.92×
07Bath and BodyworksShopping4.60×
08Make-up artistBeauty & Wellness4.32×
09Integumentary systemPets & Animals3.79×
10AgeingBeauty & Wellness2.83×
11SustainabilityPolitics & Society2.65×
12DesignerHome & Garden2.63×
13SpiritualityHealth2.49×
14SephoraShopping2.33×
15MeditationHealth2.31×
16CVS PharmacyShopping2.21×
17The UPS StoreShopping2.12×
18Macy'sShopping2.08×
19GodPolitics & Society1.85×
20WalgreensShopping1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Origins (cosmetics) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Origins (cosmetics) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
Healthy LifestyleBALANCE1.47×
SustainabilityBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Origins (cosmetics) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
DIY MentalityTHRILL1.03×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Origins (cosmetics)'s target market in United States?

Origins (cosmetics)'s target market in United States covers an estimated 2,753,619 people, concentrated in California and Texas.

02

What is the gender split and age of Origins (cosmetics) customers?

83.1% of the Origins (cosmetics) audience are female, 16.9% are male, with an average age of 36.1 years.

03

Which brands do Origins (cosmetics) fans like most?

Origins (cosmetics) fans show strongest brand affinity for Bath and Bodyworks (4.6×), Antony Starr (11.44×), and Dermatology (4.92×) over the country average.

04

Where do Origins (cosmetics) fans live in United States?

Origins (cosmetics) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Origins (cosmetics) fans also like?

Beyond Origins (cosmetics) itself, the audience over-indexes on Antony Starr (11.44×), Dermatology (4.92×), Venom (band) (9.37×), and Make-up artist (4.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Origins (cosmetics) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Origins (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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