Origins (cosmetics) Audience in United States

Origins (cosmetics) logo

Origins (cosmetics) has an estimated audience of 2,711,516 people in United States. 83.1% are female, 16.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Bath and Bodyworks, Venom (band), Dermatology, Make-up artist, Pixi.

The average Origins (cosmetics) fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bath and Bodyworks, Venom (band), Dermatology, with strongest over-indexing on Bath and Bodyworks (4.6× the country average). Demographically, the Origins (cosmetics) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Origins (cosmetics) fans

Demographic split for Origins (cosmetics) audience in United States
MetricValue
Female83.1%
Male16.9%
Average age36.1
Estimated audience size2,711,516

Audience persona

The typical Origins (cosmetics) fan in United States is more female, around 36.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bath and Bodyworks.

Top regions in United States

Top regions ranked by reach for Origins (cosmetics) in United States
RegionReachAffinity
California344,8571.16×
Texas266,3251.14×
Florida194,0051.06×
New York179,2411.18×
North Carolina97,5691.2×
Georgia87,7361.05×
Illinois85,3330.94×
Ohio82,3780.99×
Pennsylvania82,3600.9×
Michigan76,3171.08×
Virginia76,0211.15×
Washington75,0121.38×
New Jersey69,7771.01×
Arizona66,7981.21×
Massachusetts59,0801.11×
Tennessee53,4220.98×
Colorado51,7791.21×
Maryland49,1041.05×
Indiana45,5060.92×
Missouri42,0780.96×
Alabama37,8221×
Louisiana37,1051.06×
South Carolina37,0160.91×
Oregon36,9361.19×
Wisconsin36,0680.88×
Minnesota35,5970.92×
Kentucky29,3050.86×
Oklahoma28,5360.95×
Connecticut27,7541.02×
Nevada23,9990.92×
Utah22,5230.93×
Mississippi19,6120.88×
Iowa18,6080.83×
Arkansas18,1840.81×
Kansas18,1490.85×
Maine16,8741.74×
Idaho13,2090.97×
New Mexico11,0190.81×
New Hampshire10,7931.01×
Hawaii10,7580.92×
Nebraska10,5690.78×
West Virginia10,4660.83×
Washington, District of Columbia8,8151.08×
Rhode Island8,0560.93×
Montana7,7151.03×
Delaware6,3370.85×
Alaska6,1311.06×
South Dakota4,7130.75×
Vermont4,4800.94×
North Dakota4,4350.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Origins (cosmetics) audience
BrandAffinityCategory
Bath and Bodyworks4.6×Shopping
Venom (band)9.37×Music & Radio
Dermatology4.92×Beauty & Wellness
Make-up artist4.32×Beauty & Wellness
Pixi8.92×Beauty & Wellness
Caudalie11.85×Beauty & Wellness
Sephora2.33×Shopping
Macy's2.08×Shopping
Sustainability2.65×Politics & Society
Spirituality2.49×Health
Meditation2.31×Health
Antony Starr11.44×Movies & TV
Ageing2.83×Beauty & Wellness
Ole Henriksen13.84×Beauty & Wellness
God1.85×Politics & Society
Integumentary system3.79×Pets & Animals
Macy's1.66×Shopping
The UPS Store2.12×Shopping
Organic Beauty12.44×Beauty & Wellness
CVS Pharmacy2.21×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Origins (cosmetics) audience
TraitClusterScore
Luxury OrientationPREMIUM3.42
IndulgenceJOY2.19
SustainabilityBALANCE2.12
TraditionCONSERVATISM1.65
Pet OwnershipJOY1.58
ExtroversionTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Origins (cosmetics)
CountryShare
United States19.5%
Japan8.7%
United Kingdom6.6%

See Origins (cosmetics) audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Origins (cosmetics) have in United States?

Origins (cosmetics) has an estimated audience of 2,711,516 people in United States, concentrated in California and Texas.

What is the gender split and age of Origins (cosmetics) fans?

83.1% of Origins (cosmetics) fans are female, 16.9% are male, with an average age of 36.1 years.

Which brands do Origins (cosmetics) fans like most?

Origins (cosmetics) fans show strongest brand affinity for Bath and Bodyworks (4.6×), Venom (band) (9.37×), and Dermatology (4.92×) over the country average.

Where do Origins (cosmetics) fans live in United States?

Origins (cosmetics) fans in United States are most concentrated in California (reach 344,857), Texas (reach 266,325), and Florida (reach 194,005). These three regions account for the largest share of the active audience.

What other brands do Origins (cosmetics) fans also like?

Beyond Origins (cosmetics) itself, the audience over-indexes on Venom (band) (9.37×), Dermatology (4.92×), Make-up artist (4.32×), and Pixi (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Origins (cosmetics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.