Rascasse Audience Intelligence

Ole Henriksen Target Market in United States

A data profile of the people who buy, follow and care about Ole Henriksen in United States — modelled from more than twelve digital signal sources. Ole Henriksen has an estimated audience of 1,187,352 people in United States.

#54among Cosmetics in United States#2158among Brand in United States#283in Beauty & Wellness

The average Ole Henriksen fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ole Henriksen profile in United States.

Audience size
1.2M
in United States
Gender
82.5%♀
17.5% male
Age
41.0
average years
Country rank
#21030
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ole Henriksen

82.5% are female, 17.5% are male, average age 41.0.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Ole Henriksen audience in United States
MetricValue
Female82.5%
Male17.5%
Average age41.0
Estimated audience size1,187,352
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Ole Henriksen audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Ole Henriksen audience comes from United States.

Worldwide audience distribution share by country for Ole Henriksen
CountryShare
United States48.0%
United Kingdom17.4%
Canada7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ole Henriksen audience in United States is strongest.

Fig. 05

Top regions by affinity

Ole Henriksen customers by region in United States
#RegionReachAffinity×
01California~300K2.04×
02New York~100K1.70×
03Hawaii~8K1.60×
04New Jersey~50K1.56×
05Massachusetts~30K1.46×
06Connecticut~20K1.33×
07Washington, District of Columbia~4K1.24×
08Illinois~50K1.22×
09Rhode Island~5K1.22×
10Nevada~10K1.16×
11Minnesota~20K1.14×
12Washington~30K1.13×
13Utah~10K1.10×
14Texas~100K1.08×
15Pennsylvania~40K1.06×
16Maryland~20K1.06×
17Virginia~30K1.05×
18Oregon~10K1.03×
19North Dakota~2K1.02×
20Arizona~20K1.01×
21Delaware~3K1.01×
22Georgia~40K0.99×
23Michigan~30K0.98×
24Florida~80K0.96×
25New Hampshire~4K0.96×
26Nebraska~6K0.94×
27Colorado~20K0.91×
28Wisconsin~20K0.91×
29South Dakota~2K0.90×
30North Carolina~30K0.89×
31Iowa~9K0.88×
32Ohio~30K0.87×
33Idaho~5K0.87×
34Alaska~2K0.87×
35Indiana~20K0.86×
36Kansas~8K0.86×
37Tennessee~20K0.85×
38Louisiana~10K0.85×
39Vermont~2K0.85×
40Missouri~20K0.83×
41Oklahoma~10K0.83×
42Maine~3K0.82×
43Montana~3K0.82×
44South Carolina~10K0.81×
45Kentucky~10K0.81×
46Alabama~10K0.80×
47New Mexico~5K0.80×
48West Virginia~4K0.79×
49Mississippi~8K0.78×
50Arkansas~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Ole Henriksen, United States
0.76×1.00×2.04×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cosmetics audiences in United States

See Ole Henriksen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ole Henriksen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →