Strellson Audience in Germany

Strellson logo

Strellson has an estimated audience of 251,468 people in Germany. 49.4% are female, 50.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Street One, Peter Hahn, Palladium, Guido Maria Kretschmer, Esprit.

The average Strellson fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Street One, Peter Hahn, Palladium, with strongest over-indexing on Street One (38.19× the country average). Demographically, the Strellson audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Strellson fans

Demographic split for Strellson audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age39.4
Estimated audience size251,468

Audience persona

The typical Strellson fan in Germany is balanced, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Street One.

Top regions in Germany

Top regions ranked by reach for Strellson in Germany
RegionReachAffinity
Nordrhein-Westfalen80,7681.47×
Baden-Württemberg68,1591.99×
Bayern51,9121.28×
Hessen26,3401.37×
Niedersachsen21,6320.89×
Berlin16,1371.44×
Rheinland-Pfalz10,3300.82×
Sachsen8,0050.65×
Hamburg6,6731.17×
Schleswig-Holstein6,3600.7×
Brandenburg6,1780.79×
Thüringen3,7290.58×
Saarland3,1991.04×
Sachsen-Anhalt3,1010.48×
Mecklenburg-Vorpommern2,5030.52×
Bremen1,7440.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strellson audience
BrandAffinityCategory
Street One38.19×Fashion & Accessoires
Peter Hahn18.46×Fashion & Accessoires
Palladium23.81×Fashion & Accessoires
Guido Maria Kretschmer18×Movies & TV
Esprit18.78×Fashion & Accessoires
Breuninger3.61×Fashion & Accessoires
Karl Kani22.98×Fashion & Accessoires
LASCANA8.67×Fashion & Accessoires
G-Star12.64×Fashion & Accessoires
Arket7.32×Shopping
Lands' End10.64×Fashion & Accessoires
hessnatur9.12×Shopping
Cath Kidston10.11×Fashion & Accessoires
Gala2.01×News
BAUR3.44×Shopping
Marc Cain6.24×Fashion & Accessoires
Scotch and Soda (clothing)8.53×Fashion & Accessoires
Cheap Monday24.81×Fashion & Accessoires
Søstrene Grene4.74×Fashion & Accessoires
Boom bap22.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strellson audience
TraitClusterScore
Quality AwarenessPREMIUM4.35
Luxury OrientationPREMIUM3.09
Design AffinityPREMIUM2.18
SustainabilityBALANCE1.99
IndulgenceJOY1.87
Early Adopter MentalityPOWER1.68

Worldwide distribution

Worldwide audience distribution share by country for Strellson
CountryShare
Germany50.0%
United States7.7%
Switzerland6.6%

See Strellson audiences in other countries

More Premium fashion audiences in Germany

Frequently asked questions

How many fans does Strellson have in Germany?

Strellson has an estimated audience of 251,468 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Strellson fans?

49.4% of Strellson fans are female, 50.6% are male, with an average age of 39.4 years.

Which brands do Strellson fans like most?

Strellson fans show strongest brand affinity for Street One (38.19×), Peter Hahn (18.46×), and Palladium (23.81×) over the country average.

Where do Strellson fans live in Germany?

Strellson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,768), Baden-Württemberg (reach 68,159), and Bayern (reach 51,912). These three regions account for the largest share of the active audience.

What other brands do Strellson fans also like?

Beyond Strellson itself, the audience over-indexes on Peter Hahn (18.46×), Palladium (23.81×), Guido Maria Kretschmer (18×), and Esprit (18.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strellson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.