Rascasse Audience Intelligence

Strellson Target Market in Germany

A data profile of the people who buy, follow and care about Strellson in Germany — modelled from more than twelve digital signal sources. Strellson has an estimated audience of 248,793 people in Germany.

#28among Premium fashion in Germany#2506among Brand in Germany#895in Fashion & Accessoires

The average Strellson fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Street One, Palladium, Peter Hahn, with strongest over-indexing on Street One (38.19× the country average).

Demographically, the Strellson audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Strellson fan in Germany is balanced, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Street One.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strellson profile in Germany.

Audience size
249K
in Germany
Gender
49.4%♀
50.6% male
Age
39.4
average years
Country rank
#19723
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Strellson

49.4% are female, 50.6% are male, average age 39.4.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Strellson audience in Germany
MetricValue
Female49.4%
Male50.6%
Average age39.4
Estimated audience size248,793
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Strellson audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Strellson audience comes from Germany.

Worldwide audience distribution share by country for Strellson
CountryShare
Germany49.7%
United States7.7%
Switzerland6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strellson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Strellson customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.91×
02Berlin~20K1.54×
03Nordrhein-Westfalen~80K1.41×
04Hessen~20K1.29×
05Bayern~50K1.24×
06Hamburg~6K1.11×
07Rheinland-Pfalz~10K1.08×
08Saarland~3K1.06×
09Niedersachsen~20K0.85×
10Brandenburg~7K0.84×
11Bremen~2K0.84×
12Schleswig-Holstein~6K0.72×
13Thüringen~4K0.70×
14Sachsen~8K0.66×
15Mecklenburg-Vorpommern~3K0.62×
16Sachsen-Anhalt~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Strellson, Germany
0.56×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strellson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strellson audience
#·InterestCategoryAffinity×
01Street OneFashion & Accessoires38.19×
02AkrisFashion & Accessoires30.53×
03Cheap MondayFashion & Accessoires24.81×
04PalladiumFashion & Accessoires23.81×
05Karl KaniFashion & Accessoires22.98×
06Boom bapMusic & Radio22.45×
07EspritFashion & Accessoires18.78×
08Peter HahnFashion & Accessoires18.46×
09Guido Maria KretschmerMovies & TV18.00×
10G-StarFashion & Accessoires12.64×
11Lands' EndFashion & Accessoires10.64×
12Cath KidstonFashion & Accessoires10.11×
13hessnaturShopping9.12×
14LASCANAFashion & Accessoires8.67×
15Scotch and Soda (clothing)Fashion & Accessoires8.53×
16ArketShopping7.32×
17Marc CainFashion & Accessoires6.24×
18Harald GlööcklerFashion & Accessoires4.32×
19BreuningerFashion & Accessoires3.61×
20BAURShopping3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strellson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strellson audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.43×
Luxury OrientationPREMIUM1.36×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strellson audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.79×
Pet OwnershipJOY0.82×
PatriotismCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Strellson's target market in Germany?

Strellson's target market in Germany covers an estimated 248,793 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Strellson customers?

49.4% of the Strellson audience are female, 50.6% are male, with an average age of 39.4 years.

03

Which brands do Strellson fans like most?

Strellson fans show strongest brand affinity for Street One (38.19×), Palladium (23.81×), and Peter Hahn (18.46×) over the country average.

04

Where do Strellson fans live in Germany?

Strellson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Strellson fans also like?

Beyond Strellson itself, the audience over-indexes on Palladium (23.81×), Peter Hahn (18.46×), Guido Maria Kretschmer (18×), and Esprit (18.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See Strellson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Strellson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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