Strellson Audience in Germany

Strellson has an estimated audience of 251,468 people in Germany. 49.4% are female, 50.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Street One, Peter Hahn, Palladium, Guido Maria Kretschmer, Esprit.
The average Strellson fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Street One, Peter Hahn, Palladium, with strongest over-indexing on Street One (38.19× the country average). Demographically, the Strellson audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Strellson fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 39.4 |
| Estimated audience size | 251,468 |
Audience persona
The typical Strellson fan in Germany is balanced, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,768 | 1.47× |
| Baden-Württemberg | 68,159 | 1.99× |
| Bayern | 51,912 | 1.28× |
| Hessen | 26,340 | 1.37× |
| Niedersachsen | 21,632 | 0.89× |
| Berlin | 16,137 | 1.44× |
| Rheinland-Pfalz | 10,330 | 0.82× |
| Sachsen | 8,005 | 0.65× |
| Hamburg | 6,673 | 1.17× |
| Schleswig-Holstein | 6,360 | 0.7× |
| Brandenburg | 6,178 | 0.79× |
| Thüringen | 3,729 | 0.58× |
| Saarland | 3,199 | 1.04× |
| Sachsen-Anhalt | 3,101 | 0.48× |
| Mecklenburg-Vorpommern | 2,503 | 0.52× |
| Bremen | 1,744 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 38.19× | Fashion & Accessoires |
| Peter Hahn | 18.46× | Fashion & Accessoires |
| Palladium | 23.81× | Fashion & Accessoires |
| Guido Maria Kretschmer | 18× | Movies & TV |
| Esprit | 18.78× | Fashion & Accessoires |
| Breuninger | 3.61× | Fashion & Accessoires |
| Karl Kani | 22.98× | Fashion & Accessoires |
| LASCANA | 8.67× | Fashion & Accessoires |
| G-Star | 12.64× | Fashion & Accessoires |
| Arket | 7.32× | Shopping |
| Lands' End | 10.64× | Fashion & Accessoires |
| hessnatur | 9.12× | Shopping |
| Cath Kidston | 10.11× | Fashion & Accessoires |
| Gala | 2.01× | News |
| BAUR | 3.44× | Shopping |
| Marc Cain | 6.24× | Fashion & Accessoires |
| Scotch and Soda (clothing) | 8.53× | Fashion & Accessoires |
| Cheap Monday | 24.81× | Fashion & Accessoires |
| Søstrene Grene | 4.74× | Fashion & Accessoires |
| Boom bap | 22.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.35 |
| Luxury Orientation | PREMIUM | 3.09 |
| Design Affinity | PREMIUM | 2.18 |
| Sustainability | BALANCE | 1.99 |
| Indulgence | JOY | 1.87 |
| Early Adopter Mentality | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.0% |
| United States | 7.7% |
| Switzerland | 6.6% |
See Strellson audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Strellson have in Germany?
Strellson has an estimated audience of 251,468 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Strellson fans?
49.4% of Strellson fans are female, 50.6% are male, with an average age of 39.4 years.
Which brands do Strellson fans like most?
Strellson fans show strongest brand affinity for Street One (38.19×), Peter Hahn (18.46×), and Palladium (23.81×) over the country average.
Where do Strellson fans live in Germany?
Strellson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,768), Baden-Württemberg (reach 68,159), and Bayern (reach 51,912). These three regions account for the largest share of the active audience.
What other brands do Strellson fans also like?
Beyond Strellson itself, the audience over-indexes on Peter Hahn (18.46×), Palladium (23.81×), Guido Maria Kretschmer (18×), and Esprit (18.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Strellson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.