Rascasse Audience Intelligence

Emoji Audience in United States

Name: Emoji — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Emoji in United States — modelled from more than twelve digital signal sources. Emoji has an estimated audience of 4,469,528 people in United States.

#4048among Topic in United States #311in Technology & Electronics

The average Emoji fan in United States is 38.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kelly Osbourne, FedEx Office, Demi Moore, with strongest over-indexing on Kelly Osbourne (6.48× the country average).

Demographically, the Emoji audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emoji fan in United States is more female, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for Kelly Osbourne.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emoji profile in United States.

Audience size

4.5M

in United States

Gender

65.6%♀

34.4% male

Age

38.3

average years

Country rank

#7332

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Emoji fans

65.6% are female, 34.4% are male, average age 38.3.

Fig. 02

Gender split

65.6%

Female

34.4%

Male

Demographic split for Emoji audience in United States
Metric	Value
Female	65.6%
Male	34.4%
Average age	38.3
Estimated audience size	4,469,528

Fig. 03

Age distribution

Age distribution of the Emoji audience in United States
Age bracket	Share	%
16-19		26%
20-29		15%
30-39		17%
40-49		22%
50+		20%

Fig. 04

Worldwide distribution

18.2%

of the worldwide Emoji audience comes from United States.

Worldwide audience distribution share by country for Emoji
Country	Share
United States	18.2%
Italy	4.2%
Germany	4.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emoji audience in United States is strongest.

Fig. 05

Top regions by affinity

Emoji fans by region: top regions in United States
#	Region	Reach	×
01	California	~700K	1.37×
02	Texas	~500K	1.25×
03	Arizona	~100K	1.24×
04	Hawaii	~20K	1.24×
05	Virginia	~100K	1.20×
06	Washington	~100K	1.19×
07	New Jersey	~100K	1.14×
08	Florida	~300K	1.13×
09	New York	~300K	1.12×
10	Georgia	~200K	1.11×
11	Nevada	~50K	1.11×
12	Utah	~40K	1.11×
13	Oregon	~60K	1.09×
14	North Carolina	~100K	1.06×
15	Louisiana	~60K	1.06×
16	Massachusetts	~90K	1.03×
17	Kentucky	~60K	1.03×
18	Oklahoma	~50K	1.03×
19	Maryland	~80K	1.02×
20	Missouri	~70K	1.02×
21	Connecticut	~50K	1.02×
22	Arkansas	~40K	1.02×
23	Indiana	~80K	1.01×
24	Alabama	~60K	1.01×
25	South Dakota	~10K	1.01×
26	Illinois	~100K	1.00×
27	Alaska	~10K	1.00×
28	Kansas	~30K	0.99×
29	Pennsylvania	~100K	0.98×
30	Washington, District of Columbia	~10K	0.98×
31	Wisconsin	~70K	0.97×
32	South Carolina	~60K	0.96×
33	New Mexico	~20K	0.96×
34	Idaho	~20K	0.96×
35	Ohio	~100K	0.95×
36	Nebraska	~20K	0.95×
37	Colorado	~70K	0.93×
38	Michigan	~100K	0.92×
39	Tennessee	~80K	0.92×
40	Mississippi	~30K	0.91×
41	Minnesota	~60K	0.90×
42	North Dakota	~8K	0.90×
43	Iowa	~30K	0.89×
44	Rhode Island	~10K	0.89×
45	Delaware	~10K	0.89×
46	New Hampshire	~20K	0.86×
47	West Virginia	~20K	0.83×
48	Montana	~10K	0.79×
49	Maine	~10K	0.78×
50	Vermont	~6K	0.78×

Affinity by region — Emoji, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emoji audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emoji audience
#	Interest	Category	×
01	Medieval Times	Movies & TV	7.53×
02	BevMo!	Shopping	7.53×
03	Cougar	Kids & Family	7.53×
04	Rose Leslie	Movies & TV	7.53×
05	Naked Wines	Food & Beverages	6.93×
06	FedEx Office	Business & Career	6.72×
07	Kelly Osbourne	Music & Radio	6.48×
08	Mila Kunis	Movies & TV	5.94×
09	Amy Adams	Movies & TV	4.98×
10	Kat Dennings	Movies & TV	4.78×
11	Demi Moore	Movies & TV	4.30×
12	Alexandra Daddario	Movies & TV	3.77×
13	Margot Robbie	Movies & TV	3.75×
14	Diaper bag	Kids & Family	2.12×
15	Linux	Technology & Electronics	1.90×
16	Britney Spears	Music & Radio	1.66×
17	Dollar General	Shopping	1.59×
18	Powerball	Games	1.58×
19	Nostalgia	Home & Garden	1.52×
20	Discount stores	Shopping	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emoji audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Emoji audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.40×
Price Sensitivity	PREMIUM	1.34×
Indulgence	JOY	1.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Emoji audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.78×
Pet Ownership	JOY	0.83×
Design Affinity	PREMIUM	0.86×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Emoji have in United States?

Emoji has an estimated audience of 4,469,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Emoji fans?

65.6% of Emoji fans are female, 34.4% are male, with an average age of 38.3 years.

Which brands do Emoji fans like most?

Emoji fans show strongest brand affinity for Kelly Osbourne (6.48×), FedEx Office (6.72×), and Demi Moore (4.3×) over the country average.

Where do Emoji fans live in United States?

Emoji fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Emoji fans also like?

Beyond Emoji itself, the audience over-indexes on FedEx Office (6.72×), Demi Moore (4.3×), Medieval Times (7.53×), and Mila Kunis (5.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Emoji audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emoji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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