Emoji Audience in United States

Emoji logo

Emoji has an estimated audience of 4,469,528 people in United States. 65.6% are female, 34.4% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Grinch, The Historian.

The average Emoji fan in United States is 38.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Emoji audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Emoji fans

Demographic split for Emoji audience in United States
MetricValue
Female65.6%
Male34.4%
Average age38.3
Estimated audience size4,469,528

Audience persona

The typical Emoji fan in United States is more female, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Emoji in United States
RegionReachAffinity
California716,9781.46×
Texas493,0191.28×
Florida371,7301.23×
New York303,5561.22×
Illinois158,3681.06×
Georgia152,3591.11×
Pennsylvania146,1370.97×
North Carolina145,1611.08×
Virginia137,6641.26×
New Jersey132,9731.17×
Ohio128,5710.93×
Washington115,9081.29×
Arizona115,8591.27×
Michigan108,6380.93×
Massachusetts94,4211.07×
Tennessee86,9970.97×
Maryland82,9021.08×
Indiana80,1980.98×
Missouri73,2461.02×
Colorado68,6790.97×
Wisconsin64,9520.97×
South Carolina62,8150.93×
Alabama62,0610.99×
Oregon59,2751.16×
Minnesota58,8890.92×
Louisiana55,2470.96×
Kentucky54,5690.97×
Oklahoma49,8211×
Nevada49,0131.13×
Connecticut45,7671.02×
Utah43,0761.08×
Arkansas35,1900.96×
Kansas33,9990.97×
Mississippi32,7720.89×
Iowa32,2440.88×
Hawaii23,7171.23×
New Mexico20,8680.93×
Idaho20,1200.9×
Nebraska20,0160.89×
West Virginia16,7420.8×
New Hampshire14,7440.84×
Washington, District of Columbia14,2261.06×
Maine12,3040.77×
Rhode Island12,2880.86×
Delaware10,7250.87×
Alaska8,8710.93×
South Dakota8,8700.86×
Montana8,8330.71×
North Dakota7,2750.79×
Vermont6,2110.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Emoji audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.62×Technology & Electronics
Grinch4.45×Movies & TV
The Historian16.48×Literature
Throne of Glass7.53×Literature
Hibachi7.53×Food & Beverages
Ken Burns6.95×Movies & TV
Goop5.12×Internet & Social Media
Vocal harmony4.31×Music & Radio
Lulu 黃路梓茵2.26×Movies & TV
Governor of Michigan6.2×Politics & Society
La Jolla7.53×Travel & Leisure
Historic site3.45×Arts & Culture
Progressive rock1.67×Music & Radio
Eurail16.57×Cars & Mobility
Israel1.55×Travel & Leisure
Wok4.44×Food & Beverages
Grace Slick5.92×Music & Radio
headspace6.3×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Emoji audience
TraitClusterScore
Price SensitivityPREMIUM1.23
Need for SecurityCONSERVATISM1.15
ExtroversionTHRILL1.07
Family OrientationCONSERVATISM1.07
TravellingTHRILL1.03
Quality AwarenessPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Emoji
CountryShare
United States18.5%
Italy4.3%
Germany4.1%

See Emoji audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Emoji have in United States?

Emoji has an estimated audience of 4,469,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Emoji fans?

65.6% of Emoji fans are female, 34.4% are male, with an average age of 38.3 years.

Which brands do Emoji fans like most?

Emoji fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.62×) over the country average.

Where do Emoji fans live in United States?

Emoji fans in United States are most concentrated in California (reach 716,978), Texas (reach 493,019), and Florida (reach 371,730). These three regions account for the largest share of the active audience.

What other brands do Emoji fans also like?

Beyond Emoji itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.62×), Grinch (4.45×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Emoji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.