Fruit Ninja Audience in United States

Fruit Ninja logo

Fruit Ninja has an estimated audience of 1,713,012 people in United States. 52.3% are female, 47.7% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Grinch, Product design, Nebraska Cornhuskers, Joe Haden.

The average Fruit Ninja fan in United States is 32.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Grinch, Product design, with strongest over-indexing on Vocal harmony (13.85× the country average). Demographically, the Fruit Ninja audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Healthy Lifestyle, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Fruit Ninja fans

Demographic split for Fruit Ninja audience in United States
MetricValue
Female52.3%
Male47.7%
Average age32.8
Estimated audience size1,713,012

Audience persona

The typical Fruit Ninja fan in United States is balanced, around 32.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Fruit Ninja in United States
RegionReachAffinity
California208,3041.11×
Texas170,2431.16×
Florida121,6451.05×
New York113,6791.19×
Pennsylvania59,0201.02×
Virginia58,4471.4×
Georgia54,8311.04×
North Carolina54,3871.06×
Illinois53,1310.93×
Ohio49,8880.95×
New Jersey49,8181.14×
Michigan45,3501.01×
Washington43,1641.26×
Massachusetts36,1431.07×
Arizona35,8651.03×
Indiana33,2941.06×
Tennessee30,8210.9×
Missouri30,6761.11×
Maryland28,5220.97×
Oklahoma28,3581.49×
Colorado24,1500.89×
South Carolina23,5200.91×
Minnesota23,4930.96×
Wisconsin23,2140.9×
Louisiana22,3781.01×
Oregon20,3591.04×
Alabama19,7890.83×
Kentucky18,4260.86×
Kansas18,0521.34×
Connecticut17,7851.04×
Nevada17,7661.07×
Utah15,8541.03×
Mississippi14,6291.04×
Iowa12,7540.9×
Arkansas12,4370.88×
Hawaii12,1431.65×
Idaho7,8550.91×
Nebraska7,7530.9×
West Virginia7,5320.94×
New Mexico5,9930.7×
New Hampshire5,9380.88×
Rhode Island5,8381.07×
Maine4,9560.81×
Washington, District of Columbia4,9440.96×
South Dakota4,3491.1×
Delaware3,9790.84×
North Dakota3,3110.94×
Montana3,2760.69×
Vermont2,1850.73×
Alaska2,1380.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit Ninja audience
BrandAffinityCategory
Vocal harmony13.85×Music & Radio
Grinch10.34×Movies & TV
Product design4.72×Business & Career
Nebraska Cornhuskers15.02×Sports
Joe Haden41.14×Sports
UK garage8.31×Music & Radio
UK hardcore53.16×Music & Radio
Personalised Gifts6.38×Home & Garden
Historic site5.13×Arts & Culture
Combat sport1.52×Sports
Home staging4.95×Home & Garden
Monogram3.26×Home & Garden
La Jolla7.48×Travel & Leisure
Passaic County, New Jersey8.34×Travel & Leisure
Goop3.75×Internet & Social Media
JDSU2.11×Business & Career
Mathcore5.43×Music & Radio
Vickie Guerrero7.86×Business & Career
No Escape (1994 film)5.45×Movies & TV
Embroidery Library7.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit Ninja audience
TraitClusterScore
Healthy LifestyleBALANCE1.63
Social Media UsageJOY1.04
Pet OwnershipJOY1.04
ExtroversionTHRILL0.95
CreativityOPEN0.89
Price SensitivityPREMIUM0.89

Worldwide distribution

Worldwide audience distribution share by country for Fruit Ninja
CountryShare
United States27.8%
India11.7%
Italy5.6%

See Fruit Ninja audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Fruit Ninja have in United States?

Fruit Ninja has an estimated audience of 1,713,012 people in United States, concentrated in California and Texas.

What is the gender split and age of Fruit Ninja fans?

52.3% of Fruit Ninja fans are female, 47.7% are male, with an average age of 32.8 years.

Which brands do Fruit Ninja fans like most?

Fruit Ninja fans show strongest brand affinity for Vocal harmony (13.85×), Grinch (10.34×), and Product design (4.72×) over the country average.

Where do Fruit Ninja fans live in United States?

Fruit Ninja fans in United States are most concentrated in California (reach 208,304), Texas (reach 170,243), and Florida (reach 121,645). These three regions account for the largest share of the active audience.

What other brands do Fruit Ninja fans also like?

Beyond Fruit Ninja itself, the audience over-indexes on Grinch (10.34×), Product design (4.72×), Nebraska Cornhuskers (15.02×), and Joe Haden (41.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fruit Ninja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.