The Passion of the Christ Audience in United States

The Passion of the Christ logo

The Passion of the Christ has an estimated audience of 2,061,278 people in United States. 61.4% are female, 38.6% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Emperor Entertainment Group, Whataburger, Nebraska Cornhuskers football, Iowa Lottery, Staycation.

The average The Passion of the Christ fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Emperor Entertainment Group, Whataburger, Nebraska Cornhuskers football, with strongest over-indexing on Emperor Entertainment Group (20× the country average). Demographically, the The Passion of the Christ audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Spirituality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Passion of the Christ fans

Demographic split for The Passion of the Christ audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.3
Estimated audience size2,061,278

Audience persona

The typical The Passion of the Christ fan in United States is more female, around 42.3 years old, with strong Spirituality tendencies and a notable affinity for Emperor Entertainment Group.

Top regions in United States

Top regions ranked by reach for The Passion of the Christ in United States
RegionReachAffinity
California263,4261.16×
Texas241,8641.36×
Florida148,2561.06×
New York97,8110.85×
Illinois73,2141.07×
Georgia66,7851.05×
North Carolina64,4041.04×
Arizona64,1681.52×
Pennsylvania62,5580.9×
Ohio59,7690.94×
Tennessee53,9611.31×
Michigan50,6760.94×
Virginia46,9940.94×
New Jersey46,0110.88×
Alabama44,2061.54×
Indiana42,5971.13×
Washington37,6800.91×
Missouri36,2531.09×
South Carolina36,1581.17×
Massachusetts32,7290.81×
Louisiana30,8281.16×
Kentucky30,5991.18×
Maryland29,9640.85×
Colorado29,5980.91×
Oklahoma28,9041.26×
Wisconsin27,1090.87×
Minnesota26,7480.91×
Arkansas22,8451.35×
Oregon22,0960.94×
Nevada20,1461.01×
Mississippi19,8541.17×
Kansas19,2311.18×
Utah19,1821.04×
Connecticut18,5300.9×
Iowa16,0760.95×
New Mexico12,6081.22×
Idaho11,1391.08×
Nebraska10,1450.98×
West Virginia9,7121.01×
Hawaii6,2220.7×
Rhode Island5,8560.89×
Maine5,6360.76×
New Hampshire5,5310.68×
Montana5,1580.9×
Alaska4,3190.98×
South Dakota4,2720.9×
Delaware4,2250.74×
Washington, District of Columbia4,0850.66×
North Dakota3,7320.88×
Wyoming2,3980.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Passion of the Christ audience
BrandAffinityCategory
Emperor Entertainment Group20×Business & Career
Whataburger1.51×Food & Beverages
Nebraska Cornhuskers football2.88×Sports
Iowa Lottery7.88×Games
Staycation2.48×Home & Garden
Elsword11.46×Games
Theocracy5.12×Music & Radio
Jesse Plemons2.1×Movies & TV
La Provence13.53×News
JDSU1.84×Business & Career
Nipsey Hussle3.38×Music & Radio
Yoga Journal9.66×Sports
Home staging2.64×Home & Garden
nbc chicago2.64×Movies & TV
Queens College, City University of New York3.42×Business & Career
Glossier2.38×Beauty & Wellness
Inland Empire (film)4.46×Movies & TV
Urban horticulture1.51×Home & Garden
Panama1.53×Travel & Leisure
Jaws2.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Passion of the Christ audience
TraitClusterScore
SpiritualityBALANCE1.61
Family OrientationCONSERVATISM1.57
TravellingTHRILL1.34
TraditionCONSERVATISM1.32
PatriotismCONSERVATISM1.27
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for The Passion of the Christ
CountryShare
United States36.8%
Italy15.0%
India3.7%

See The Passion of the Christ audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Passion of the Christ have in United States?

The Passion of the Christ has an estimated audience of 2,061,278 people in United States, concentrated in California and Texas.

What is the gender split and age of The Passion of the Christ fans?

61.4% of The Passion of the Christ fans are female, 38.6% are male, with an average age of 42.3 years.

Which brands do The Passion of the Christ fans like most?

The Passion of the Christ fans show strongest brand affinity for Emperor Entertainment Group (20×), Whataburger (1.51×), and Nebraska Cornhuskers football (2.88×) over the country average.

Where do The Passion of the Christ fans live in United States?

The Passion of the Christ fans in United States are most concentrated in California (reach 263,426), Texas (reach 241,864), and Florida (reach 148,256). These three regions account for the largest share of the active audience.

What other brands do The Passion of the Christ fans also like?

Beyond The Passion of the Christ itself, the audience over-indexes on Whataburger (1.51×), Nebraska Cornhuskers football (2.88×), Iowa Lottery (7.88×), and Staycation (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Passion of the Christ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.