Rascasse Audience Intelligence

The Passion of the Christ Audience in United States

A data profile of the people who buy, follow and care about The Passion of the Christ in United States — modelled from more than twelve digital signal sources. The Passion of the Christ has an estimated audience of 2,345,615 people in United States.

#688among Movie / TV Show / Series in United States#1848in Movies & TV

The average The Passion of the Christ fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include byu basketball, Lacey Chabert, Gene Simmons, with strongest over-indexing on byu basketball (21.24× the country average).

Demographically, the The Passion of the Christ audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Passion of the Christ fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for byu basketball.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Passion of the Christ profile in United States.

Audience size
2.3M
in United States
Gender
61.4%♀
38.6% male
Age
42.3
average years
Country rank
#12531
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Passion of the Christ viewers

61.4% are female, 38.6% are male, average age 42.3.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for The Passion of the Christ audience in United States
MetricValue
Female61.4%
Male38.6%
Average age42.3
Estimated audience size2,345,615
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the The Passion of the Christ audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3916%
40-4921%
50+31%
Fig. 04

Worldwide distribution

33.1%

of the worldwide The Passion of the Christ audience comes from United States.

Worldwide audience distribution share by country for The Passion of the Christ
CountryShare
United States33.1%
Italy13.9%
Mexico9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Passion of the Christ audience in United States is strongest.

Fig. 05

Top regions by affinity

The Passion of the Christ fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K1.32×
02Arizona~50K1.29×
03Texas~200K1.28×
04New Mexico~10K1.28×
05Louisiana~30K1.27×
06Oklahoma~30K1.27×
07Arkansas~20K1.26×
08Tennessee~50K1.23×
09Kentucky~30K1.17×
10Kansas~20K1.17×
11Mississippi~20K1.15×
12Indiana~40K1.12×
13South Carolina~30K1.12×
14Nebraska~10K1.12×
15Idaho~10K1.10×
16West Virginia~10K1.08×
17North Dakota~5K1.08×
18South Dakota~5K1.07×
19Missouri~40K1.06×
20California~200K1.05×
21Iowa~20K1.04×
22Florida~100K1.03×
23Georgia~70K1.03×
24North Carolina~60K1.02×
25Utah~20K1.00×
26Montana~6K1.00×
27Alaska~4K1.00×
28Nevada~20K0.98×
29Illinois~70K0.97×
30Wyoming~3K0.97×
31Ohio~60K0.95×
32Michigan~50K0.93×
33Virginia~50K0.92×
34Minnesota~30K0.92×
35Rhode Island~6K0.92×
36Connecticut~20K0.91×
37Pennsylvania~60K0.90×
38Colorado~30K0.90×
39Oregon~20K0.89×
40Wisconsin~30K0.87×
41New Jersey~50K0.86×
42Washington~40K0.86×
43Maryland~30K0.83×
44Delaware~5K0.83×
45Massachusetts~30K0.79×
46New York~90K0.78×
47Hawaii~7K0.78×
48New Hampshire~6K0.78×
49Maine~6K0.78×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — The Passion of the Christ, United States
0.67×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Passion of the Christ audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Passion of the Christ audience
#·InterestCategoryAffinity×
01byu basketballSports21.24×
02Gene SimmonsMusic & Radio15.46×
03Hacksaw RidgeMovies & TV15.33×
04Lacey ChabertMovies & TV15.24×
05Judy GarlandMovies & TV10.50×
06Candace Cameron BureMovies & TV9.91×
07Weather forecastingHome & Garden4.97×
08FedExBusiness & Career4.79×
09QVCMovies & TV4.42×
10Renewable energyBusiness & Career3.99×
11Drop shippingShopping3.72×
12BiblePolitics & Society3.68×
13Mortgage loansBusiness & Career2.99×
14Planet FitnessSports2.97×
15Discount storesShopping2.95×
16SubwayFood & Beverages2.91×
17Pizza HutFood & Beverages2.67×
18Hobby LobbyHome & Garden2.35×
19ReligionBusiness & Career2.33×
20PinterestInternet & Social Media2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Passion of the Christ audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Passion of the Christ audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Family OrientationCONSERVATISM2.65×
SpiritualityBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Passion of the Christ audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Early Adopter MentalityPOWER0.76×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Passion of the Christ have in United States?

The Passion of the Christ has an estimated audience of 2,345,615 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Passion of the Christ viewers?

61.4% of The Passion of the Christ fans are female, 38.6% are male, with an average age of 42.3 years.

03

Which brands do The Passion of the Christ fans like most?

The Passion of the Christ fans show strongest brand affinity for byu basketball (21.24×), Lacey Chabert (15.24×), and Gene Simmons (15.46×) over the country average.

04

Where do The Passion of the Christ fans live in United States?

The Passion of the Christ fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Passion of the Christ fans also like?

Beyond The Passion of the Christ itself, the audience over-indexes on Lacey Chabert (15.24×), Gene Simmons (15.46×), FedEx (4.79×), and Hacksaw Ridge (15.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Passion of the Christ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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