Honeywell Audience in Germany
Honeywell has an estimated audience of 244,429 people in Germany. 18.3% are female, 81.7% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TeamViewer, Warner Bros. Movie World - Gold Coast, Australia, The Stooges, Somfy, Qualcomm.
The average Honeywell fan in Germany is 44.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TeamViewer, Warner Bros. Movie World - Gold Coast, Australia, The Stooges, with strongest over-indexing on TeamViewer (39.86× the country average). Demographically, the Honeywell audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Honeywell fans
| Metric | Value |
|---|---|
| Female | 18.3% |
| Male | 81.7% |
| Average age | 44.7 |
| Estimated audience size | 244,429 |
Audience persona
The typical Honeywell fan in Germany is more male, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for TeamViewer.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,438 | 1.11× |
| Bayern | 47,308 | 1.2× |
| Baden-Württemberg | 40,561 | 1.22× |
| Hessen | 34,439 | 1.85× |
| Niedersachsen | 31,482 | 1.33× |
| Rheinland-Pfalz | 12,366 | 1.01× |
| Berlin | 10,418 | 0.95× |
| Sachsen | 10,047 | 0.84× |
| Schleswig-Holstein | 7,629 | 0.87× |
| Hamburg | 6,097 | 1.1× |
| Brandenburg | 5,660 | 0.75× |
| Thüringen | 4,714 | 0.76× |
| Sachsen-Anhalt | 4,497 | 0.71× |
| Mecklenburg-Vorpommern | 2,981 | 0.64× |
| Saarland | 2,143 | 0.71× |
| Bremen | 1,992 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TeamViewer | 39.86× | Technology & Electronics |
| Warner Bros. Movie World - Gold Coast, Australia | 55.92× | Travel & Leisure |
| The Stooges | 191.33× | Music & Radio |
| Somfy | 53.45× | Home & Garden |
| Qualcomm | 61.92× | Technology & Electronics |
| Cognizant | 74.59× | Business & Career |
| Mouawad | 200.56× | Fashion & Accessoires |
| Road movie | 24.66× | Movies & TV |
| Beyblade | 20× | Literature |
| Operating system | 7.8× | Technology & Electronics |
| Longchamp | 14.25× | Fashion & Accessoires |
| Infineon Technologies | 25.94× | Technology & Electronics |
| MathWorks | 66.45× | Business & Career |
| Snapdragon | 31.89× | Technology & Electronics |
| Sustainability | 4.42× | Politics & Society |
| DocuSign | 20× | Technology & Electronics |
| Chief executive officer | 6.82× | Business & Career |
| OpenSUSE | 58.85× | |
| Freeware | 3.49× | Technology & Electronics |
| Futures contract | 4.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 5.36 |
| Convenience Orientation | PREMIUM | 2.09 |
| Early Adopter Mentality | POWER | 1.91 |
| Patriotism | CONSERVATISM | 1.53 |
| Career Orientation | POWER | 1.51 |
| DIY Mentality | THRILL | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| India | 9.9% |
| China | 7.8% |
See Honeywell audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Honeywell have in Germany?
Honeywell has an estimated audience of 244,429 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honeywell fans?
18.3% of Honeywell fans are female, 81.7% are male, with an average age of 44.7 years.
Which brands do Honeywell fans like most?
Honeywell fans show strongest brand affinity for TeamViewer (39.86×), Warner Bros. Movie World - Gold Coast, Australia (55.92×), and The Stooges (191.33×) over the country average.
Where do Honeywell fans live in Germany?
Honeywell fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,438), Bayern (reach 47,308), and Baden-Württemberg (reach 40,561). These three regions account for the largest share of the active audience.
What other brands do Honeywell fans also like?
Beyond Honeywell itself, the audience over-indexes on Warner Bros. Movie World - Gold Coast, Australia (55.92×), The Stooges (191.33×), Somfy (53.45×), and Qualcomm (61.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honeywell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.