Rascasse Audience Intelligence

Somfy Target Market in Germany

A data profile of the people who buy, follow and care about Somfy in Germany — modelled from more than twelve digital signal sources. Somfy has an estimated audience of 279,116 people in Germany.

#2320among Brand in Germany#869in Home & Garden

The average Somfy fan in Germany is 42.1 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Security alarm, Honeywell, Home inspection, with strongest over-indexing on Security alarm (22.68× the country average).

Demographically, the Somfy audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Somfy fan in Germany is more male, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Security alarm.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Somfy profile in Germany.

Audience size
279K
in Germany
Gender
35.7%♀
64.3% male
Age
42.1
average years
Country rank
#18290
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Somfy

35.7% are female, 64.3% are male, average age 42.1.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Somfy audience in Germany
MetricValue
Female35.7%
Male64.3%
Average age42.1
Estimated audience size279,116
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Somfy audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3922%
40-4927%
50+22%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Somfy audience comes from Germany.

Worldwide audience distribution share by country for Somfy
CountryShare
France44.9%
Germany14.4%
Netherlands4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Somfy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Somfy customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.55×
02Saarland~5K1.55×
03Rheinland-Pfalz~20K1.26×
04Hessen~30K1.19×
05Niedersachsen~30K1.18×
06Bayern~50K1.07×
07Schleswig-Holstein~10K1.01×
08Brandenburg~9K1.00×
09Sachsen-Anhalt~7K0.99×
10Nordrhein-Westfalen~60K0.93×
11Bremen~2K0.82×
12Thüringen~6K0.79×
13Hamburg~5K0.75×
14Sachsen~10K0.71×
15Mecklenburg-Vorpommern~4K0.70×
16Berlin~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Somfy, Germany
0.62×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Somfy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Somfy audience
#·InterestCategoryAffinity×
01The StoogesMusic & Radio48.75×
02A Home of Our OwnMovies & TV46.23×
03Home inspectionHome & Garden45.84×
04HoneywellHome & Garden34.34×
05SGSBusiness & Career23.94×
06Security alarmHome & Garden22.68×
07CognizantBusiness & Career19.38×
08QualcommTechnology & Electronics16.64×
09Noah CyrusMusic & Radio13.71×
10TÜV SüdBusiness & Career12.65×
11Warner Bros. Movie World - Gold Coast, AustraliaTravel & Leisure11.85×
12TeamViewerTechnology & Electronics11.76×
13Virtual assistantTechnology & Electronics11.24×
14Alarm deviceHome & Garden10.75×
15Eyes Wide ShutMovies & TV9.66×
16Home automationTechnology & Electronics5.73×
17Bares für RaresMovies & TV2.75×
18FRITZ!BoxTechnology & Electronics2.47×
19BauhausShopping2.06×
20Obi (store)Shopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Somfy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Somfy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Need for SecurityCONSERVATISM1.55×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Somfy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Community OrientationOPEN0.88×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Somfy's target market in Germany?

Somfy's target market in Germany covers an estimated 279,116 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Somfy customers?

35.7% of the Somfy audience are female, 64.3% are male, with an average age of 42.1 years.

03

Which brands do Somfy fans like most?

Somfy fans show strongest brand affinity for Security alarm (22.68×), Honeywell (34.34×), and Home inspection (45.84×) over the country average.

04

Where do Somfy fans live in Germany?

Somfy fans in Germany are most concentrated in Baden-Württemberg (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Somfy fans also like?

Beyond Somfy itself, the audience over-indexes on Honeywell (34.34×), Home inspection (45.84×), TÜV Süd (12.65×), and TeamViewer (11.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Somfy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Somfy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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