Somfy Audience in Germany
Somfy has an estimated audience of 259,621 people in Germany. 47.4% are female, 52.6% are male, average age 40.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Security alarm, Honeywell, Home inspection, TeamViewer, Home automation.
The average Somfy fan in Germany is 40.9 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Security alarm, Honeywell, Home inspection, with strongest over-indexing on Security alarm (22.68× the country average). Demographically, the Somfy audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Somfy fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 40.9 |
| Estimated audience size | 259,621 |
Audience persona
The typical Somfy fan in Germany is balanced, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Security alarm.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 54,840 | 1.55× |
| Nordrhein-Westfalen | 54,414 | 0.96× |
| Bayern | 46,050 | 1.1× |
| Niedersachsen | 30,238 | 1.2× |
| Hessen | 24,189 | 1.22× |
| Rheinland-Pfalz | 16,196 | 1.25× |
| Schleswig-Holstein | 9,699 | 1.04× |
| Sachsen | 8,993 | 0.71× |
| Brandenburg | 8,141 | 1.01× |
| Berlin | 7,118 | 0.61× |
| Sachsen-Anhalt | 6,184 | 0.92× |
| Thüringen | 4,985 | 0.75× |
| Saarland | 4,967 | 1.56× |
| Hamburg | 4,382 | 0.75× |
| Mecklenburg-Vorpommern | 3,170 | 0.64× |
| Bremen | 1,633 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Security alarm | 22.68× | Home & Garden |
| Honeywell | 34.34× | Home & Garden |
| Home inspection | 45.84× | Home & Garden |
| TeamViewer | 11.76× | Technology & Electronics |
| Home automation | 5.73× | Technology & Electronics |
| A Home of Our Own | 46.23× | Movies & TV |
| Virtual assistant | 11.24× | Technology & Electronics |
| Eyes Wide Shut | 9.66× | Movies & TV |
| The Stooges | 48.75× | Music & Radio |
| Bauhaus | 2.06× | Shopping |
| Alarm device | 10.75× | Home & Garden |
| FRITZ!Box | 2.47× | Technology & Electronics |
| Warner Bros. Movie World - Gold Coast, Australia | 11.85× | Travel & Leisure |
| Obi (store) | 1.68× | Shopping |
| SGS | 23.94× | Business & Career |
| Qualcomm | 16.64× | Technology & Electronics |
| Noah Cyrus | 13.71× | Music & Radio |
| Cognizant | 19.38× | Business & Career |
| Marie Curie | 7.76× | Business & Career |
| Central heating | 5.12× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.23 |
| Convenience Orientation | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.43 |
| Early Adopter Mentality | POWER | 1.24 |
| Career Orientation | POWER | 1.21 |
| Indulgence | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 44.4% |
| Germany | 14.5% |
| Netherlands | 4.3% |
See Somfy audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Somfy have in Germany?
Somfy has an estimated audience of 259,621 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Somfy fans?
47.4% of Somfy fans are female, 52.6% are male, with an average age of 40.9 years.
Which brands do Somfy fans like most?
Somfy fans show strongest brand affinity for Security alarm (22.68×), Honeywell (34.34×), and Home inspection (45.84×) over the country average.
Where do Somfy fans live in Germany?
Somfy fans in Germany are most concentrated in Baden-Württemberg (reach 54,840), Nordrhein-Westfalen (reach 54,414), and Bayern (reach 46,050). These three regions account for the largest share of the active audience.
What other brands do Somfy fans also like?
Beyond Somfy itself, the audience over-indexes on Honeywell (34.34×), Home inspection (45.84×), TeamViewer (11.76×), and Home automation (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Somfy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.