Operating system Audience in Germany
Operating system has an estimated audience of 4,657,909 people in Germany. 33.5% are female, 66.5% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Unique Gifts, Jesse Plemons, Haberler, Stradivarius.
The average Operating system fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Unique Gifts, Jesse Plemons, with strongest over-indexing on Israel (3.82× the country average). Demographically, the Operating system audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Operating system fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 42.0 |
| Estimated audience size | 4,657,909 |
Audience persona
The typical Operating system fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,022,204 | 1× |
| Bayern | 687,422 | 0.92× |
| Baden-Württemberg | 547,155 | 0.86× |
| Niedersachsen | 491,255 | 1.09× |
| Sachsen | 296,893 | 1.3× |
| Hessen | 285,421 | 0.8× |
| Rheinland-Pfalz | 220,639 | 0.95× |
| Berlin | 193,850 | 0.93× |
| Schleswig-Holstein | 166,471 | 1× |
| Brandenburg | 164,371 | 1.14× |
| Sachsen-Anhalt | 142,204 | 1.18× |
| Thüringen | 139,459 | 1.17× |
| Mecklenburg-Vorpommern | 95,063 | 1.07× |
| Hamburg | 87,006 | 0.83× |
| Saarland | 53,924 | 0.94× |
| Bremen | 32,964 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 3.82× | Travel & Leisure |
| Unique Gifts | 1.84× | Shopping |
| Jesse Plemons | 4.12× | Movies & TV |
| Haberler | 1.62× | News |
| Stradivarius | 1.97× | Shopping |
| Hoonigan | 13.93× | Cars & Mobility |
| Christmas Gift | 1.92× | Kids & Family |
| Birthday Gifts | 1.75× | Kids & Family |
| KLIX (AM) | 2.62× | Music & Radio |
| Urban horticulture | 1.55× | Home & Garden |
| Esra Erol | 4.58× | Movies & TV |
| Golem | 2.17× | Technology & Electronics |
| Snow White (Fables) | 1.54× | Literature |
| Home Delivery | 1.66× | Food & Beverages |
| Metamorphoses | 1.92× | Literature |
| Mülheim | 1.97× | Travel & Leisure |
| Vocal harmony | 4.06× | Music & Radio |
| Coworking | 2.17× | Business & Career |
| Kodi (software) | 1.52× | Technology & Electronics |
| Volvo V60 | 2.37× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.59 |
| Patriotism | CONSERVATISM | 1.25 |
| Indulgence | JOY | 1.14 |
| Early Adopter Mentality | POWER | 1.13 |
| DIY Mentality | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| Brazil | 9.9% |
| Germany | 7.8% |
See Operating system audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Operating system have in Germany?
Operating system has an estimated audience of 4,657,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Operating system fans?
33.5% of Operating system fans are female, 66.5% are male, with an average age of 42.0 years.
Which brands do Operating system fans like most?
Operating system fans show strongest brand affinity for Israel (3.82×), Unique Gifts (1.84×), and Jesse Plemons (4.12×) over the country average.
Where do Operating system fans live in Germany?
Operating system fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,022,204), Bayern (reach 687,422), and Baden-Württemberg (reach 547,155). These three regions account for the largest share of the active audience.
What other brands do Operating system fans also like?
Beyond Operating system itself, the audience over-indexes on Unique Gifts (1.84×), Jesse Plemons (4.12×), Haberler (1.62×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.