Rascasse Audience Intelligence

Operating system Audience in Germany

A data profile of the people who buy, follow and care about Operating system in Germany — modelled from more than twelve digital signal sources. Operating system has an estimated audience of 4,657,909 people in Germany.

#738among Topic in Germany#66in Technology & Electronics

The average Operating system fan in Germany is 42.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Nature, Kaufland, with strongest over-indexing on Tagesschau (2.17× the country average).

Demographically, the Operating system audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Operating system fan in Germany is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Operating system profile in Germany.

Audience size
4.7M
in Germany
Gender
33.5%♀
66.5% male
Age
42.0
average years
Country rank
#1179
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Operating system fans

33.5% are female, 66.5% are male, average age 42.0.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Operating system audience in Germany
MetricValue
Female33.5%
Male66.5%
Average age42.0
Estimated audience size4,657,909
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Operating system audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Operating system audience comes from Germany.

Worldwide audience distribution share by country for Operating system
CountryShare
United States17.1%
Brazil9.9%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Operating system audience in Germany is strongest.

Fig. 05

Top regions by affinity

Operating system fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.31×
02Sachsen-Anhalt~100K1.18×
03Thüringen~100K1.17×
04Brandenburg~200K1.11×
05Mecklenburg-Vorpommern~100K1.10×
06Niedersachsen~500K1.06×
07Schleswig-Holstein~200K1.01×
08Saarland~60K0.98×
09Nordrhein-Westfalen~1M0.97×
10Rheinland-Pfalz~200K0.94×
11Bayern~700K0.91×
12Berlin~200K0.91×
13Bremen~40K0.90×
14Baden-Württemberg~500K0.86×
15Hessen~300K0.83×
16Hamburg~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Operating system, Germany
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Operating system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Operating system audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media4.31×
02Škoda KodiaqCars & Mobility4.28×
03SixtCars & Mobility3.98×
04WürthHome & Garden3.79×
05Real propertyHome & Garden3.44×
06LoudspeakerTechnology & Electronics3.30×
07Western UnionBusiness & Career3.16×
08MSNNews3.07×
09SteamGames2.51×
10VolunteeringPolitics & Society2.37×
11TransfermarktSports2.26×
12FRITZ!BoxTechnology & Electronics2.18×
13TagesschauMovies & TV2.17×
14TattoosFashion & Accessoires2.06×
15KauflandShopping1.96×
16NatureHome & Garden1.95×
17VacationsTravel & Leisure1.92×
18Müller (company)Food & Beverages1.69×
19Google MapsInternet & Social Media1.65×
20Netto Marken-DiscountShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Operating system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Operating system audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.11×
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Operating system audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.74×
Design AffinityPREMIUM0.74×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Operating system have in Germany?

Operating system has an estimated audience of 4,657,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Operating system fans?

33.5% of Operating system fans are female, 66.5% are male, with an average age of 42.0 years.

03

Which brands do Operating system fans like most?

Operating system fans show strongest brand affinity for Tagesschau (2.17×), Nature (1.95×), and Kaufland (1.96×) over the country average.

04

Where do Operating system fans live in Germany?

Operating system fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Operating system fans also like?

Beyond Operating system itself, the audience over-indexes on Nature (1.95×), Kaufland (1.96×), Transfermarkt (2.26×), and GitHub (4.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Operating system audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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