Operating system Audience in United States

Operating system logo

Operating system has an estimated audience of 10,222,714 people in United States. 53.7% are female, 46.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Israel, Progressive rock, Urban Outfitters, 3D printing.

The average Operating system fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Israel, Progressive rock, with strongest over-indexing on Nationality (3.6× the country average). Demographically, the Operating system audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Operating system fans

Demographic split for Operating system audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.4
Estimated audience size10,222,714

Audience persona

The typical Operating system fan in United States is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Operating system in United States
RegionReachAffinity
California1,227,7561.09×
Texas954,3291.09×
Florida747,0031.08×
New York614,5111.08×
Georgia424,9361.35×
Virginia335,8201.35×
North Carolina332,7141.08×
Illinois328,3750.96×
Pennsylvania325,2860.95×
Ohio281,9010.9×
New Jersey254,3610.98×
Maryland253,1531.44×
Michigan247,8030.93×
Washington243,3621.19×
Massachusetts242,2601.2×
Tennessee208,7371.02×
Arizona188,6690.9×
Indiana178,4740.96×
South Carolina177,3821.15×
Alabama157,3791.1×
Missouri156,0240.95×
Colorado151,5050.94×
Minnesota150,4921.03×
Louisiana132,1191×
Wisconsin125,8300.82×
Oregon121,7591.04×
Kentucky118,7780.93×
Oklahoma114,7551.01×
Utah101,1061.1×
Connecticut88,2240.86×
Arkansas86,4881.03×
Mississippi83,6910.99×
Nevada75,5800.76×
Kansas73,8010.92×
Iowa73,7720.88×
North Dakota54,2262.58×
Nebraska46,6440.91×
New Mexico46,4000.91×
Idaho40,3640.79×
Washington, District of Columbia39,8971.3×
West Virginia33,8400.71×
Hawaii33,1690.75×
New Hampshire32,9180.82×
Rhode Island32,5341×
Maine32,5140.89×
Delaware22,4370.8×
Montana21,2610.75×
South Dakota17,7570.75×
Vermont13,6090.76×
Alaska13,1330.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Operating system audience
BrandAffinityCategory
Nationality3.6×Politics & Society
Israel3.2×Travel & Leisure
Progressive rock1.95×Music & Radio
Urban Outfitters1.59×Shopping
3D printing2.14×Technology & Electronics
Wikia2.81×Internet & Social Media
Jesse Plemons2.62×Movies & TV
Jeep Wagoneer4.08×Cars & Mobility
Pillow1.53×Home & Garden
Kendra Scott1.85×Fashion & Accessoires
Cam Ward2.32×Sports
Home staging3.06×Home & Garden
Nurse educator4.14×Kids & Family
Sears1.99×Shopping
MK1.98×Music & Radio
Mangaka1.93×Literature
Cassoulet4.05×Food & Beverages
N1 road (South Africa)1.82×Travel & Leisure
Atkins diet2.29×Health
Buying and Selling Real Estate3.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Operating system audience
TraitClusterScore
Need for SecurityCONSERVATISM2.5
PatriotismCONSERVATISM1.54
Convenience OrientationPREMIUM1.5
IndividualismJOY1.45
LGBTQ+ IdentityOPEN1.43
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Operating system
CountryShare
United States17.1%
Brazil9.9%
Germany7.8%

See Operating system audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Operating system have in United States?

Operating system has an estimated audience of 10,222,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Operating system fans?

53.7% of Operating system fans are female, 46.3% are male, with an average age of 43.4 years.

Which brands do Operating system fans like most?

Operating system fans show strongest brand affinity for Nationality (3.6×), Israel (3.2×), and Progressive rock (1.95×) over the country average.

Where do Operating system fans live in United States?

Operating system fans in United States are most concentrated in California (reach 1,227,756), Texas (reach 954,329), and Florida (reach 747,003). These three regions account for the largest share of the active audience.

What other brands do Operating system fans also like?

Beyond Operating system itself, the audience over-indexes on Israel (3.2×), Progressive rock (1.95×), Urban Outfitters (1.59×), and 3D printing (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.