Operating system Audience in United States

Operating system has an estimated audience of 10,222,714 people in United States. 53.7% are female, 46.3% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Great Clips, Planet Fitness, Computer hardware.

The average Operating system fan in United States is 43.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.74× the country average). Demographically, the Operating system audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Operating system fans

Demographic split for Operating system audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.4
Estimated audience size10,222,714

Audience persona

The typical Operating system fan in United States is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Operating system in United States
RegionReachAffinity
California1,227,7561.09×
Texas954,3291.09×
Florida747,0031.08×
New York614,5111.08×
Georgia424,9361.35×
Virginia335,8201.35×
North Carolina332,7141.08×
Illinois328,3750.96×
Pennsylvania325,2860.95×
Ohio281,9010.9×
New Jersey254,3610.98×
Maryland253,1531.44×
Michigan247,8030.93×
Washington243,3621.19×
Massachusetts242,2601.2×
Tennessee208,7371.02×
Arizona188,6690.9×
Indiana178,4740.96×
South Carolina177,3821.15×
Alabama157,3791.1×
Missouri156,0240.95×
Colorado151,5050.94×
Minnesota150,4921.03×
Louisiana132,1191×
Wisconsin125,8300.82×
Oregon121,7591.04×
Kentucky118,7780.93×
Oklahoma114,7551.01×
Utah101,1061.1×
Connecticut88,2240.86×
Arkansas86,4881.03×
Mississippi83,6910.99×
Nevada75,5800.76×
Kansas73,8010.92×
Iowa73,7720.88×
North Dakota54,2262.58×
Nebraska46,6440.91×
New Mexico46,4000.91×
Idaho40,3640.79×
Washington, District of Columbia39,8971.3×
West Virginia33,8400.71×
Hawaii33,1690.75×
New Hampshire32,9180.82×
Rhode Island32,5341×
Maine32,5140.89×
Delaware22,4370.8×
Montana21,2610.75×
South Dakota17,7570.75×
Vermont13,6090.76×
Alaska13,1330.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Operating system audience
BrandAffinityCategory
MSN3.74×News
Staples (Canada)3.55×Business & Career
Great Clips3.44×Beauty & Wellness
Planet Fitness2.23×Sports
Computer hardware3.29×Technology & Electronics
Hobby Lobby2.08×Home & Garden
Lowe's1.87×Shopping
Diaper bag3.41×Kids & Family
T-Mobile2×Technology & Electronics
Google Flights2.86×Travel & Leisure
Web server4.33×Technology & Electronics
Best Buy1.97×Shopping
Nordstrom rack2.35×Fashion & Accessoires
Android (operating system)1.61×Technology & Electronics
Dentistry2.49×Business & Career
Customer satisfaction4.98×Business & Career
Aldi1.67×Shopping
Las Vegas1.99×Travel & Leisure
FC Bayern Munich2.89×Sports
Taco Bell1.72×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Operating system audience
TraitClusterScore
Need for SecurityCONSERVATISM2.5
PatriotismCONSERVATISM1.54
Convenience OrientationPREMIUM1.5
IndividualismJOY1.45
LGBTQ+ IdentityOPEN1.43
Early Adopter MentalityPOWER1.39

Worldwide distribution

Worldwide audience distribution share by country for Operating system
CountryShare
United States17.1%
Brazil9.9%
Germany7.8%

See Operating system audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Operating system have in United States?

Operating system has an estimated audience of 10,222,714 people in United States, concentrated in California and Texas.

What is the gender split and age of Operating system fans?

53.7% of Operating system fans are female, 46.3% are male, with an average age of 43.4 years.

Which brands do Operating system fans like most?

Operating system fans show strongest brand affinity for MSN (3.74×), Staples (Canada) (3.55×), and Great Clips (3.44×) over the country average.

Where do Operating system fans live in United States?

Operating system fans in United States are most concentrated in California (reach 1,227,756), Texas (reach 954,329), and Florida (reach 747,003). These three regions account for the largest share of the active audience.

What other brands do Operating system fans also like?

Beyond Operating system itself, the audience over-indexes on Staples (Canada) (3.55×), Great Clips (3.44×), Planet Fitness (2.23×), and Computer hardware (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.