Rascasse Audience Intelligence

Operating system Audience in United States

A data profile of the people who buy, follow and care about Operating system in United States — modelled from more than twelve digital signal sources. Operating system has an estimated audience of 10,222,714 people in United States.

#2243among Topic in United States#162in Technology & Electronics

The average Operating system fan in United States is 43.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Linux, Google Maps, with strongest over-indexing on Web server (6.59× the country average).

Demographically, the Operating system audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Operating system fan in United States is balanced, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Operating system profile in United States.

Audience size
10.2M
in United States
Gender
53.7%♀
46.3% male
Age
43.4
average years
Country rank
#3498
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Operating system fans

53.7% are female, 46.3% are male, average age 43.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Operating system audience in United States
MetricValue
Female53.7%
Male46.3%
Average age43.4
Estimated audience size10,222,714
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Operating system audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Operating system audience comes from United States.

Worldwide audience distribution share by country for Operating system
CountryShare
United States17.1%
Brazil9.9%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Operating system audience in United States is strongest.

Fig. 05

Top regions by affinity

Operating system fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.96×
02Alabama~200K1.67×
03South Carolina~200K1.58×
04Utah~100K1.45×
05Arkansas~100K1.43×
06Georgia~400K1.36×
07Maryland~200K1.29×
08Virginia~300K1.21×
09Mississippi~100K1.16×
10Texas~1M1.13×
11Washington, District of Columbia~30K1.12×
12Indiana~200K1.10×
13Oklahoma~100K1.08×
14North Carolina~300K1.07×
15Nebraska~60K1.07×
16Illinois~400K1.06×
17Massachusetts~200K1.06×
18Kentucky~100K1.06×
19Washington~200K1.05×
20Tennessee~200K1.03×
21Florida~700K1.00×
22Louisiana~100K0.99×
23Kansas~80K0.98×
24Rhode Island~30K0.98×
25California~1M0.97×
26Oregon~100K0.96×
27New York~500K0.95×
28Idaho~50K0.95×
29New Mexico~50K0.94×
30South Dakota~20K0.94×
31Minnesota~100K0.91×
32Pennsylvania~300K0.90×
33New Jersey~200K0.89×
34Maine~30K0.89×
35Delaware~30K0.89×
36Vermont~20K0.89×
37Arizona~200K0.87×
38Hawaii~40K0.87×
39New Hampshire~40K0.87×
40Montana~20K0.87×
41Alaska~20K0.87×
42Missouri~100K0.86×
43Colorado~100K0.86×
44West Virginia~40K0.86×
45Nevada~80K0.85×
46Iowa~70K0.85×
47Michigan~200K0.83×
48Ohio~300K0.82×
49Connecticut~80K0.82×
50Wisconsin~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Operating system, United States
0.78×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Operating system audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Operating system audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics6.59×
02Berlin WallTravel & Leisure4.34×
03Information securityBusiness & Career3.69×
04Customer satisfactionBusiness & Career3.39×
05LinuxTechnology & Electronics2.76×
06Computer securityBusiness & Career2.56×
07Computer hardwareTechnology & Electronics2.11×
08Diaper bagKids & Family2.11×
09Microwave ovenHome & Garden2.07×
10InnovationBusiness & Career2.04×
11NASDAQBusiness & Career1.91×
12SkirtFashion & Accessoires1.82×
13United Parcel ServiceBusiness & Career1.77×
14Nordstrom rackFashion & Accessoires1.72×
15Google MapsInternet & Social Media1.62×
16RadioTechnology & Electronics1.62×
17Las VegasTravel & Leisure1.61×
18Planet FitnessSports1.60×
19Subscription business modelShopping1.57×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Operating system audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Operating system audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
PatriotismCONSERVATISM1.89×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Operating system audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Operating system have in United States?

Operating system has an estimated audience of 10,222,714 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Operating system fans?

53.7% of Operating system fans are female, 46.3% are male, with an average age of 43.4 years.

03

Which brands do Operating system fans like most?

Operating system fans show strongest brand affinity for Web server (6.59×), Linux (2.76×), and Google Maps (1.62×) over the country average.

04

Where do Operating system fans live in United States?

Operating system fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Operating system fans also like?

Beyond Operating system itself, the audience over-indexes on Linux (2.76×), Google Maps (1.62×), Planet Fitness (1.6×), and MSN (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Operating system audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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