A data profile of the people who buy, follow and care about Operating system in Brazil — modelled from more than twelve digital signal sources. Operating system has an estimated audience of 5,893,046 people in Brazil.
Operating system has an estimated audience of 5,893,046 people in Brazil. 59.0% are female, 41.0% are male, average age 37.3. Top brand affinities: Microsoft, Shopping malls, Medicine, Soul music, Music download.
Top brand affinities include Microsoft, Shopping malls, Medicine, with strongest over-indexing on Microsoft (2.51× the country average).
Demographically, the Operating system audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Operating system fan in Brazil is more female, around 37.3 years old, with strong Tradition tendencies and a notable affinity for Microsoft.
The key figures that characterise the Operating system profile in Brazil.
59.0% are female, 41.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.3 |
| Estimated audience size | 5,893,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Operating system audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.1% |
| Brazil | 9.9% |
| Germany | 7.8% |
The strongest cross-interests of the Operating system audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft | Technology & Electronics | 2.51× | ||
| 02 | Linux | Technology & Electronics | 2.48× | ||
| 03 | GitHub | Internet & Social Media | 2.32× | ||
| 04 | Spanish language | Politics & Society | 2.18× | ||
| 05 | Soul music | Music & Radio | 1.75× | ||
| 06 | Music download | Technology & Electronics | 1.74× | ||
| 07 | Wikipedia | Internet & Social Media | 1.73× | ||
| 08 | Public transport | Cars & Mobility | 1.69× | ||
| 09 | Jazz music | Music & Radio | 1.65× | ||
| 10 | MSN | News | 1.62× | ||
| 11 | Khan Academy | Business & Career | 1.62× | ||
| 12 | Shopping malls | Shopping | 1.61× | ||
| 13 | Medicine | Business & Career | 1.61× | ||
| 14 | Dafiti | Fashion & Accessoires | 1.61× | ||
| 15 | Action movies | Movies & TV | 1.57× | ||
| 16 | Basketball | Sports | 1.56× | ||
| 17 | Google Maps | Internet & Social Media | 1.56× | ||
| 18 | Telecommunication | Technology & Electronics | 1.55× | ||
| 19 | Heavy metal music | Music & Radio | 1.54× | ||
| 20 | Documentary movies | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.47× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Operating system. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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