Rascasse Audience Intelligence

KB Home Target Market in United States

A data profile of the people who buy, follow and care about KB Home in United States — modelled from more than twelve digital signal sources. KB Home has an estimated audience of 407,655 people in United States.

#4265among Brand in United States#1573in Home & Garden

The average KB Home fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Nut Job, Beazer Homes USA, Shea Homes, with strongest over-indexing on The Nut Job (102.44× the country average).

Demographically, the KB Home audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KB Home fan in United States is more female, around 40.7 years old, with strong Career Orientation tendencies and a notable affinity for The Nut Job.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KB Home profile in United States.

Audience size
408K
in United States
Gender
57.2%♀
42.8% male
Age
40.7
average years
Country rank
#41181
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KB Home

57.2% are female, 42.8% are male, average age 40.7.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for KB Home audience in United States
MetricValue
Female57.2%
Male42.8%
Average age40.7
Estimated audience size407,655
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the KB Home audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

84.0%

of the worldwide KB Home audience comes from United States.

Worldwide audience distribution share by country for KB Home
CountryShare
United States84.0%
China2.5%
Japan2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KB Home audience in United States is strongest.

Fig. 05

Top regions by affinity

KB Home customers by region in United States
#RegionReachAffinity×
01Nevada~30K8.31×
02Idaho~10K6.77×
03Arizona~40K4.33×
04Texas~100K3.50×
05California~200K3.34×
06Florida~80K2.73×
07Colorado~20K2.33×
08Washington~20K2.14×
09North Carolina~30K2.06×
10Nebraska~4K1.99×
11South Carolina~5K0.81×
12Vermont<1K0.81×
13Alaska<1K0.77×
14North Dakota<1K0.77×
15South Dakota<1K0.76×
16Hawaii~1K0.70×
17Rhode Island<1K0.70×
18Montana<1K0.70×
19West Virginia~1K0.69×
20Delaware<1K0.69×
21Maine~1K0.67×
22New Hampshire~1K0.66×
23Georgia~8K0.63×
24New Mexico~1K0.62×
25Washington, District of Columbia<1K0.62×
26Virginia~6K0.61×
27Utah~2K0.61×
28Mississippi~2K0.60×
29Arkansas~2K0.57×
30Alabama~3K0.55×
31Oklahoma~3K0.54×
32Kansas~2K0.54×
33Louisiana~3K0.53×
34Iowa~2K0.53×
35Wisconsin~3K0.52×
36Kentucky~3K0.50×
37Oregon~2K0.49×
38Tennessee~4K0.47×
39Maryland~3K0.47×
40Connecticut~2K0.47×
41New Jersey~5K0.42×
42Minnesota~3K0.42×
43Ohio~5K0.41×
44Indiana~3K0.41×
45Missouri~3K0.41×
46New York~9K0.39×
47Illinois~5K0.39×
48Massachusetts~3K0.38×
49Pennsylvania~5K0.35×
50Michigan~4K0.35×
Fig. 06

Affinity by region

Affinity by region — KB Home, United States
0.35×1.00×8.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KB Home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KB Home audience
#·InterestCategoryAffinity×
01Solar WeekendMusic & Radio414.26×
02PowerNation TVMovies & TV307.59×
03The Nut JobMovies & TV102.44×
04Shea HomesHome & Garden79.41×
05Beazer Homes USAHome & Garden71.92×
06Green AmericaPolitics & Society55.02×
07Meritage Homes CorporationBusiness & Career25.48×
08ServiceMasterBusiness & Career24.52×
09NVRHome & Garden22.98×
10Taylor MorrisonHome & Garden22.94×
11The Legend of Tarzan (film)Movies & TV22.49×
12Home exchangeHome & Garden17.25×
13D. R. HortonHome & Garden16.75×
14Chelsea F.C.Sports13.01×
15Solar inverterHome & Garden10.43×
16Play (activity)Travel & Leisure4.95×
17First-time home buyer grantHome & Garden4.13×
18Mortgage calculatorHome & Garden3.59×
19County (United States)Politics & Society2.23×
20Mortgage loansBusiness & Career1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KB Home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KB Home audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.55×
Need for SecurityCONSERVATISM1.40×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KB Home audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Pet OwnershipJOY0.89×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KB Home's target market in United States?

KB Home's target market in United States covers an estimated 407,655 people, concentrated in California and Texas.

02

What is the gender split and age of KB Home customers?

57.2% of the KB Home audience are female, 42.8% are male, with an average age of 40.7 years.

03

Which brands do KB Home fans like most?

KB Home fans show strongest brand affinity for The Nut Job (102.44×), Beazer Homes USA (71.92×), and Shea Homes (79.41×) over the country average.

04

Where do KB Home fans live in United States?

KB Home fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do KB Home fans also like?

Beyond KB Home itself, the audience over-indexes on Beazer Homes USA (71.92×), Shea Homes (79.41×), Chelsea F.C. (13.01×), and PowerNation TV (307.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See KB Home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KB Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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