KB Home Audience in United States

KB Home logo

KB Home has an estimated audience of 420,977 people in United States. 57.2% are female, 42.8% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: The Nut Job, Beazer Homes USA, Shea Homes, Chelsea F.C., PowerNation TV.

The average KB Home fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Nut Job, Beazer Homes USA, Shea Homes, with strongest over-indexing on The Nut Job (102.44× the country average). Demographically, the KB Home audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of KB Home fans

Demographic split for KB Home audience in United States
MetricValue
Female57.2%
Male42.8%
Average age40.7
Estimated audience size420,977

Audience persona

The typical KB Home fan in United States is more female, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for The Nut Job.

Top regions in United States

Top regions ranked by reach for KB Home in United States
RegionReachAffinity
California163,1403.52×
Texas145,1624.01×
Florida79,3932.79×
Arizona39,8514.64×
Nevada32,6938.03×
North Carolina28,2532.23×
Washington15,6541.85×
Colorado15,3982.32×
New York9,6210.41×
Georgia7,8180.6×
Idaho7,5293.57×
Virginia5,8890.57×
South Carolina5,7660.91×
Illinois5,4630.39×
Ohio5,4360.42×
Nebraska5,0872.41×
Pennsylvania4,6470.33×
New Jersey4,4900.42×
Tennessee3,6710.43×
Maryland3,1940.44×
Alabama2,9850.51×
Michigan2,9340.27×
Massachusetts2,5150.3×
Indiana2,4000.31×
Louisiana2,3370.43×
Utah2,1690.58×
Oklahoma2,0990.45×
Oregon1,9900.41×
Minnesota1,9660.33×
Kentucky1,8440.35×
Missouri1,7590.26×
Arkansas1,3400.39×
Mississippi1,3320.38×
Wisconsin1,2690.2×
Connecticut1,2150.29×
Hawaii1,0900.6×
Kansas1,0870.33×
Iowa1,0840.31×
New Mexico9530.45×
Washington, District of Columbia5610.44×
Delaware5270.45×
West Virginia5060.26×
New Hampshire4170.25×
Maine3870.26×
Montana3470.3×
Rhode Island3020.23×
Alaska3010.33×
South Dakota2760.28×
North Dakota2110.24×
Wyoming2050.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KB Home audience
BrandAffinityCategory
The Nut Job102.44×Movies & TV
Beazer Homes USA71.92×Home & Garden
Shea Homes79.41×Home & Garden
Chelsea F.C.13.01×Sports
PowerNation TV307.59×Movies & TV
Play (activity)4.95×Travel & Leisure
Green America55.02×Politics & Society
Solar inverter10.43×Home & Garden
D. R. Horton16.75×Home & Garden
Taylor Morrison22.94×Home & Garden
Mortgage calculator3.59×Home & Garden
ServiceMaster24.52×Business & Career
First-time home buyer grant4.13×Home & Garden
Meritage Homes Corporation25.48×Business & Career
NVR22.98×Home & Garden
The Legend of Tarzan (film)22.49×Movies & TV
Home exchange17.25×Home & Garden
Solar Weekend414.26×Music & Radio
Mortgage loans1.99×Business & Career
County (United States)2.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KB Home audience
TraitClusterScore
Luxury OrientationPREMIUM3.28
Risk AppetiteTHRILL2.29
Design AffinityPREMIUM1.66
Price SensitivityPREMIUM1.63
Quality AwarenessPREMIUM1.63
Career OrientationPOWER1.48

Worldwide distribution

Worldwide audience distribution share by country for KB Home
CountryShare
United States84.5%
China2.4%
Japan2.2%

See KB Home audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does KB Home have in United States?

KB Home has an estimated audience of 420,977 people in United States, concentrated in California and Texas.

What is the gender split and age of KB Home fans?

57.2% of KB Home fans are female, 42.8% are male, with an average age of 40.7 years.

Which brands do KB Home fans like most?

KB Home fans show strongest brand affinity for The Nut Job (102.44×), Beazer Homes USA (71.92×), and Shea Homes (79.41×) over the country average.

Where do KB Home fans live in United States?

KB Home fans in United States are most concentrated in California (reach 163,140), Texas (reach 145,162), and Florida (reach 79,393). These three regions account for the largest share of the active audience.

What other brands do KB Home fans also like?

Beyond KB Home itself, the audience over-indexes on Beazer Homes USA (71.92×), Shea Homes (79.41×), Chelsea F.C. (13.01×), and PowerNation TV (307.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KB Home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.