Meritage Homes Corporation Audience in United States

Meritage Homes Corporation logo

Meritage Homes Corporation has an estimated audience of 386,146 people in United States. 64.2% are female, 35.8% are male, average age 37.9. Top brand affinities: Lulu 黃路梓茵, Fairy godmother, Historic site, Morphine (band), Trimble County, Kentucky.

Top brand affinities include Lulu 黃路梓茵, Fairy godmother, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (20× the country average). Demographically, the Meritage Homes Corporation audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Category: Business & Career · Type: Brand

Demographics of Meritage Homes Corporation fans

Demographic split for Meritage Homes Corporation audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.9
Estimated audience size386,146

Audience persona

The typical Meritage Homes Corporation fan in United States is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meritage Homes Corporation audience
BrandAffinityCategory
Lulu 黃路梓茵20×Movies & TV
Fairy godmother20.49×Literature
Historic site10.6×Arts & Culture
Morphine (band)20×Music & Radio
Trimble County, Kentucky46.25×Travel & Leisure
San Jacinto, California21.96×Travel & Leisure
Mothercare5.79×Kids & Family
Staycation5.56×Home & Garden
Vocal harmony6.42×Music & Radio
Governor of Michigan9.84×Politics & Society
Iowa River33.94×Travel & Leisure
Arco Iris25.95×Music & Radio
Goop5.93×Internet & Social Media
Mathcore7.77×Music & Radio
Hulhumalé87.77×Travel & Leisure
Hipster9.04×Politics & Society
Mustard seed8.49×Food & Beverages
Harlow10.76×Travel & Leisure
Cherish (group)9.72×Music & Radio
Natural rubber1.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meritage Homes Corporation audience
TraitClusterScore
Quality AwarenessPREMIUM1.82
IndulgenceJOY1.72
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.48
Price SensitivityPREMIUM1.43
SustainabilityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Meritage Homes Corporation
CountryShare
United States94.5%
Brazil1.6%
Canada1.5%

See Meritage Homes Corporation audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Meritage Homes Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.