Rascasse Audience Intelligence

Meritage Homes Corporation Target Market in United States

A data profile of the people who buy, follow and care about Meritage Homes Corporation in United States — modelled from more than twelve digital signal sources. Meritage Homes Corporation has an estimated audience of 377,520 people in United States.

#4440among Brand in United States#2629in Business & Career

The average Meritage Homes Corporation fan in United States is 37.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Arizona.

Top brand affinities include Laura Dern, L&L Hawaiian Barbecue, Mortgage loans, with strongest over-indexing on Laura Dern (31.31× the country average).

Demographically, the Meritage Homes Corporation audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meritage Homes Corporation fan in United States is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for Laura Dern.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meritage Homes Corporation profile in United States.

Audience size
378K
in United States
Gender
64.2%♀
35.8% male
Age
37.9
average years
Country rank
#42908
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Meritage Homes Corporation

64.2% are female, 35.8% are male, average age 37.9.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Meritage Homes Corporation audience in United States
MetricValue
Female64.2%
Male35.8%
Average age37.9
Estimated audience size377,520
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Meritage Homes Corporation audience in United States
Age bracketShare%
16-1920%
20-2925%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

94.4%

of the worldwide Meritage Homes Corporation audience comes from United States.

Worldwide audience distribution share by country for Meritage Homes Corporation
CountryShare
United States94.4%
Canada1.6%
Brazil1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meritage Homes Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Meritage Homes Corporation customers by region in United States
#RegionReachAffinity×
01Arizona~60K7.24×
02South Carolina~30K5.59×
03Texas~100K4.24×
04North Carolina~40K3.43×
05Georgia~40K3.07×
06Mississippi~10K3.01×
07Florida~70K2.87×
08Tennessee~20K2.73×
09Colorado~10K2.32×
10Alabama~9K1.74×
11Utah~6K1.73×
12California~50K1.18×
13Alaska<1K0.92×
14Vermont<1K0.92×
15South Dakota<1K0.91×
16North Dakota<1K0.91×
17Montana<1K0.90×
18Rhode Island~1K0.89×
19West Virginia~2K0.87×
20Maine~1K0.87×
21Delaware<1K0.85×
22Idaho~2K0.82×
23Hawaii~1K0.82×
24New Hampshire~1K0.82×
25Nebraska~2K0.81×
26Washington, District of Columbia<1K0.80×
27New Mexico~2K0.79×
28Arkansas~2K0.77×
29Iowa~2K0.76×
30Kansas~2K0.75×
31Nevada~3K0.71×
32Louisiana~3K0.70×
33Oklahoma~3K0.70×
34Connecticut~3K0.69×
35Kentucky~3K0.68×
36Oregon~3K0.68×
37Wisconsin~4K0.65×
38Missouri~4K0.61×
39Indiana~4K0.60×
40Minnesota~3K0.60×
41Maryland~4K0.57×
42Virginia~5K0.55×
43Massachusetts~4K0.54×
44Michigan~5K0.53×
45Washington~4K0.53×
46New Jersey~5K0.51×
47Ohio~6K0.49×
48Pennsylvania~6K0.46×
49Illinois~6K0.45×
50New York~9K0.43×
Fig. 06

Affinity by region

Affinity by region — Meritage Homes Corporation, United States
0.43×1.00×7.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meritage Homes Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meritage Homes Corporation audience
#·InterestCategoryAffinity×
01DaikinHome & Garden69.27×
02PfaltzgraffHome & Garden59.23×
03Hoover'sBusiness & Career57.58×
04L&L Hawaiian BarbecueFood & Beverages41.68×
05Pulte HomesHome & Garden31.82×
06Laura DernMovies & TV31.31×
07D. R. HortonHome & Garden27.69×
08Paperless PostShopping24.42×
09TissotFashion & Accessoires23.97×
10Avast!Technology & Electronics22.71×
11AsurionBusiness & Career22.52×
12Key FoodShopping20.00×
13BiodermaBeauty & Wellness18.49×
14Single-family detached homeHome & Garden15.06×
15Terraced houseHome & Garden14.04×
16Home automationTechnology & Electronics8.24×
17Mortgage loansBusiness & Career6.98×
18BoxingSports6.95×
19PinterestInternet & Social Media3.02×
20FurnitureHome & Garden2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meritage Homes Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meritage Homes Corporation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.87×
Convenience OrientationPREMIUM2.68×
Family OrientationCONSERVATISM2.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meritage Homes Corporation audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Risk AppetiteTHRILL0.87×
TraditionCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Meritage Homes Corporation's target market in United States?

Meritage Homes Corporation's target market in United States covers an estimated 377,520 people, concentrated in Texas and Florida.

02

What is the gender split and age of Meritage Homes Corporation customers?

64.2% of the Meritage Homes Corporation audience are female, 35.8% are male, with an average age of 37.9 years.

03

Which brands do Meritage Homes Corporation fans like most?

Meritage Homes Corporation fans show strongest brand affinity for Laura Dern (31.31×), L&L Hawaiian Barbecue (41.68×), and Mortgage loans (6.98×) over the country average.

04

Where do Meritage Homes Corporation fans live in United States?

Meritage Homes Corporation fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~70K), and Arizona (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Meritage Homes Corporation fans also like?

Beyond Meritage Homes Corporation itself, the audience over-indexes on L&L Hawaiian Barbecue (41.68×), Mortgage loans (6.98×), Daikin (69.27×), and Single-family detached home (15.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Meritage Homes Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meritage Homes Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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