Meritage Homes Corporation Audience in United States
Meritage Homes Corporation has an estimated audience of 386,146 people in United States. 64.2% are female, 35.8% are male, average age 37.9. Top brand affinities: GoDaddy, Indeed.com, Google Maps, Daikin, Paperless Post.
Top brand affinities include GoDaddy, Indeed.com, Google Maps, with strongest over-indexing on GoDaddy (45.83× the country average). Demographically, the Meritage Homes Corporation audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Indulgence.
Category: Business & Career · Type: Brand
Demographics of Meritage Homes Corporation fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 37.9 |
| Estimated audience size | 386,146 |
Audience persona
The typical Meritage Homes Corporation fan in United States is more female, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for GoDaddy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GoDaddy | 45.83× | Technology & Electronics |
| Indeed.com | 9.11× | Business & Career |
| Google Maps | 7.94× | Internet & Social Media |
| Daikin | 87.77× | Home & Garden |
| Paperless Post | 42.24× | Shopping |
| Tissot | 33.94× | Fashion & Accessoires |
| L&L Hawaiian Barbecue | 46.25× | Food & Beverages |
| PSV Eindhoven | 61.08× | Sports |
| Google News | 9.22× | News |
| Capital One | 6.22× | Business & Career |
| Enterprise Rent-A-Car | 9.27× | Cars & Mobility |
| Laura Dern | 24.97× | Movies & TV |
| Chandelier | 20.49× | Home & Garden |
| Bioderma | 25.95× | Beauty & Wellness |
| DuckDuckGo | 10.38× | Internet & Social Media |
| Apple Store | 8.93× | Shopping |
| Radiator | 37.59× | Home & Garden |
| D. R. Horton | 30.63× | Home & Garden |
| Planet Fitness | 4.19× | Sports |
| ICloud | 9.76× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.82 |
| Indulgence | JOY | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Luxury Orientation | PREMIUM | 1.48 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.5% |
| Brazil | 1.6% |
| Canada | 1.5% |
See Meritage Homes Corporation audiences in other countries
- Meritage Homes Corporation — Germany
- Meritage Homes Corporation — United Kingdom
- Meritage Homes Corporation — France
- Meritage Homes Corporation — Italy
- Meritage Homes Corporation — Spain
- Meritage Homes Corporation — Brazil
- Meritage Homes Corporation — Japan
- Meritage Homes Corporation — South Korea
- Meritage Homes Corporation — India
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Meritage Homes Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.