Rascasse Audience Intelligence

Beazer Homes USA Target Market in United States

A data profile of the people who buy, follow and care about Beazer Homes USA in United States — modelled from more than twelve digital signal sources. Beazer Homes USA has an estimated audience of 432,409 people in United States.

#4121among Brand in United States#1546in Home & Garden

The average Beazer Homes USA fan in United States is 43.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Bungee jumping, KB Home, Yard House, with strongest over-indexing on Bungee jumping (77.91× the country average).

Demographically, the Beazer Homes USA audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beazer Homes USA fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bungee jumping.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beazer Homes USA profile in United States.

Audience size
432K
in United States
Gender
58.4%♀
41.6% male
Age
43.1
average years
Country rank
#39822
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Beazer Homes USA

58.4% are female, 41.6% are male, average age 43.1.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Beazer Homes USA audience in United States
MetricValue
Female58.4%
Male41.6%
Average age43.1
Estimated audience size432,409
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Beazer Homes USA audience in United States
Age bracketShare%
16-199%
20-2916%
30-3924%
40-4926%
50+25%
Fig. 04

Worldwide distribution

90.4%

of the worldwide Beazer Homes USA audience comes from United States.

Worldwide audience distribution share by country for Beazer Homes USA
CountryShare
United States90.4%
United Kingdom3.3%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beazer Homes USA audience in United States is strongest.

Fig. 05

Top regions by affinity

Beazer Homes USA customers by region in United States
#RegionReachAffinity×
01Nevada~20K5.87×
02Texas~200K4.82×
03Georgia~50K3.82×
04South Carolina~20K3.49×
05Tennessee~30K3.14×
06Maryland~20K3.12×
07Arizona~30K2.86×
08Indiana~20K2.35×
09Delaware~3K2.30×
10North Carolina~20K1.57×
11Virginia~20K1.53×
12California~60K1.36×
13Florida~40K1.20×
14Washington, District of Columbia~1K1.09×
15Alaska<1K0.88×
16Vermont<1K0.88×
17South Dakota<1K0.87×
18North Dakota<1K0.87×
19Montana~1K0.85×
20Rhode Island~1K0.84×
21Maine~1K0.82×
22New Hampshire~1K0.80×
23Utah~3K0.79×
24West Virginia~2K0.79×
25Hawaii~1K0.79×
26Nebraska~2K0.77×
27Idaho~2K0.77×
28Mississippi~3K0.75×
29New Mexico~2K0.75×
30Arkansas~3K0.71×
31Kansas~2K0.71×
32Iowa~2K0.69×
33Oklahoma~3K0.66×
34Louisiana~4K0.63×
35Kentucky~3K0.63×
36Connecticut~3K0.63×
37Alabama~4K0.61×
38Oregon~3K0.60×
39Colorado~4K0.59×
40Wisconsin~4K0.59×
41Missouri~4K0.56×
42New Jersey~6K0.55×
43Minnesota~3K0.55×
44New York~10K0.49×
45Pennsylvania~7K0.49×
46Washington~4K0.49×
47Massachusetts~4K0.49×
48Michigan~5K0.47×
49Illinois~7K0.46×
50Ohio~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Beazer Homes USA, United States
0.46×1.00×5.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beazer Homes USA audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beazer Homes USA audience
#·InterestCategoryAffinity×
01Bungee jumpingSports77.91×
02KB HomeHome & Garden71.92×
03ServiceMasterBusiness & Career25.82×
04Yard HouseFood & Beverages7.17×
05Single-family detached homeHome & Garden5.60×
06TownhouseHome & Garden5.17×
07Residential areaHome & Garden4.30×
08Home automationTechnology & Electronics3.97×
09Property finderHome & Garden3.74×
10QVCMovies & TV3.56×
11Sustainable energyHome & Garden3.31×
12First class travelTravel & Leisure3.28×
13Renewable energyBusiness & Career3.23×
14FedExBusiness & Career3.12×
15Mortgage loansBusiness & Career2.92×
16MenardsHome & Garden2.67×
17Discount storesShopping2.44×
18PinterestInternet & Social Media1.99×
19AirbnbTravel & Leisure1.99×
20FurnitureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beazer Homes USA audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beazer Homes USA audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL10.83×
Quality AwarenessPREMIUM2.17×
Family OrientationCONSERVATISM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beazer Homes USA audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
ExtroversionTHRILL0.81×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Beazer Homes USA's target market in United States?

Beazer Homes USA's target market in United States covers an estimated 432,409 people, concentrated in Texas and California.

02

What is the gender split and age of Beazer Homes USA customers?

58.4% of the Beazer Homes USA audience are female, 41.6% are male, with an average age of 43.1 years.

03

Which brands do Beazer Homes USA fans like most?

Beazer Homes USA fans show strongest brand affinity for Bungee jumping (77.91×), KB Home (71.92×), and Yard House (7.17×) over the country average.

04

Where do Beazer Homes USA fans live in United States?

Beazer Homes USA fans in United States are most concentrated in Texas (reach ~200K), California (reach ~60K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Beazer Homes USA fans also like?

Beyond Beazer Homes USA itself, the audience over-indexes on KB Home (71.92×), Yard House (7.17×), Mortgage loans (2.92×), and Property finder (3.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Beazer Homes USA audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beazer Homes USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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