Beazer Homes USA Audience in United States

Beazer Homes USA has an estimated audience of 433,435 people in United States. 58.4% are female, 41.6% are male, average age 43.1. Top regions: Texas, California, Georgia. Top brand affinities: Bungee jumping, KB Home, Staples (Canada), Property finder, MSN.

The average Beazer Homes USA fan in United States is 43.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Bungee jumping, KB Home, Staples (Canada), with strongest over-indexing on Bungee jumping (64.59× the country average). Demographically, the Beazer Homes USA audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Beazer Homes USA fans

Demographic split for Beazer Homes USA audience in United States
MetricValue
Female58.4%
Male41.6%
Average age43.1
Estimated audience size433,435

Audience persona

The typical Beazer Homes USA fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Bungee jumping.

Top regions in United States

Top regions ranked by reach for Beazer Homes USA in United States
RegionReachAffinity
Texas197,3575.3×
California71,1411.49×
Georgia43,6963.27×
Florida37,6811.28×
Tennessee26,9253.1×
Nevada26,8386.4×
Arizona23,8252.69×
Maryland23,7613.19×
South Carolina23,3073.57×
North Carolina21,1151.62×
Indiana19,7912.5×
Virginia17,3591.64×
New York9,4340.39×
Illinois5,6780.39×
Pennsylvania5,6630.39×
New Jersey5,3000.48×
Ohio4,4520.33×
Colorado3,3900.5×
Delaware2,9522.47×
Utah2,9350.76×
Washington2,9000.33×
Michigan2,4740.22×
Massachusetts2,1570.25×
Alabama2,0770.34×
Kentucky1,8580.34×
Missouri1,7630.25×
Minnesota1,6440.26×
Louisiana1,5780.28×
Washington, District of Columbia1,4421.11×
Oregon1,2970.26×
Oklahoma1,2490.26×
Wisconsin1,2410.19×
Mississippi1,2240.34×
Connecticut1,0580.24×
Arkansas9240.26×
Iowa8420.24×
Kansas7000.2×
West Virginia6820.34×
New Mexico6690.31×
Idaho6060.28×
Hawaii5350.29×
Nebraska4690.22×
Maine3620.23×
New Hampshire3540.21×
Alaska3020.33×
Montana2640.22×
Rhode Island2610.19×
South Dakota2600.26×
North Dakota2530.28×
Wyoming2450.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beazer Homes USA audience
BrandAffinityCategory
Bungee jumping64.59×Sports
KB Home83.77×Home & Garden
Staples (Canada)4.89×Business & Career
Property finder5.37×Home & Garden
MSN3.55×News
Great Clips4.84×Beauty & Wellness
Yard House7.2×Food & Beverages
ServiceMaster29.19×Business & Career
Hobby Lobby2.3×Home & Garden
Google Flights3.36×Travel & Leisure
D. R. Horton17.02×Home & Garden
Non-fiction books4.24×Literature
Bachelor of Business Administration20.54×Business & Career
First-time buyer3×Shopping
Apartment1.99×Business & Career
Planet Fitness1.93×Sports
Lisbon13.32×Travel & Leisure
southwest airlines2.67×Travel & Leisure
Nordstrom rack2.3×Fashion & Accessoires
Residential area3.9×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beazer Homes USA audience
TraitClusterScore
Risk AppetiteTHRILL9.04
Quality AwarenessPREMIUM1.83
Design AffinityPREMIUM1.74
TravellingTHRILL1.4
IndulgenceJOY1.39
Family OrientationCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Beazer Homes USA
CountryShare
United States90.4%
United Kingdom3.3%
Canada2.4%

See Beazer Homes USA audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Beazer Homes USA have in United States?

Beazer Homes USA has an estimated audience of 433,435 people in United States, concentrated in Texas and California.

What is the gender split and age of Beazer Homes USA fans?

58.4% of Beazer Homes USA fans are female, 41.6% are male, with an average age of 43.1 years.

Which brands do Beazer Homes USA fans like most?

Beazer Homes USA fans show strongest brand affinity for Bungee jumping (64.59×), KB Home (83.77×), and Staples (Canada) (4.89×) over the country average.

Where do Beazer Homes USA fans live in United States?

Beazer Homes USA fans in United States are most concentrated in Texas (reach 197,357), California (reach 71,141), and Georgia (reach 43,696). These three regions account for the largest share of the active audience.

What other brands do Beazer Homes USA fans also like?

Beyond Beazer Homes USA itself, the audience over-indexes on KB Home (83.77×), Staples (Canada) (4.89×), Property finder (5.37×), and MSN (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beazer Homes USA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.