ServiceMaster Audience in United States

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ServiceMaster has an estimated audience of 441,288 people in United States. 52.1% are female, 47.9% are male, average age 45.4. Top regions: California, Tennessee, Illinois. Top brand affinities: Al-Hilal FC, American Home Shield, Al Shabab FC (Riyadh), Mr. Brown Coffee, KB Home.

The average ServiceMaster fan in United States is 45.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Tennessee, Illinois. Top brand affinities include Al-Hilal FC, American Home Shield, Al Shabab FC (Riyadh), with strongest over-indexing on Al-Hilal FC (68.91× the country average). Demographically, the ServiceMaster audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of ServiceMaster fans

Demographic split for ServiceMaster audience in United States
MetricValue
Female52.1%
Male47.9%
Average age45.4
Estimated audience size441,288

Audience persona

The typical ServiceMaster fan in United States is balanced, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Al-Hilal FC.

Top regions in United States

Top regions ranked by reach for ServiceMaster in United States
RegionReachAffinity
California31,5230.65×
Tennessee20,3192.3×
Illinois19,5501.33×
Texas18,9810.5×
Florida17,0810.57×
Pennsylvania14,6160.98×
Georgia14,0781.04×
Ohio13,1560.97×
Minnesota12,4631.97×
New York12,1060.49×
Virginia11,2101.04×
Michigan11,1200.96×
Iowa10,1462.79×
Wisconsin9,9471.5×
Washington9,8691.11×
Mississippi9,2872.55×
North Carolina8,9320.67×
Indiana8,8611.1×
Arizona8,6900.96×
Oregon7,5301.49×
Missouri7,2651.02×
Massachusetts6,9730.8×
South Carolina6,8411.03×
Maryland6,4990.86×
New Jersey6,1440.55×
Arkansas5,7391.58×
Kansas5,5001.58×
Louisiana5,4540.96×
Colorado5,0340.72×
Nebraska4,4282×
Alabama4,4100.72×
Connecticut4,3530.98×
Kentucky3,6770.66×
Utah3,3870.86×
Oklahoma3,3200.68×
Idaho2,0900.94×
New Mexico2,0210.91×
Nevada1,8330.43×
North Dakota1,6441.81×
South Dakota1,4091.38×
Maine1,3270.84×
New Hampshire1,2000.69×
West Virginia9900.48×
Delaware6550.54×
Montana6150.5×
Washington, District of Columbia6110.46×
Alaska5650.6×
Hawaii5620.3×
Rhode Island5510.39×
Wyoming2750.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ServiceMaster audience
BrandAffinityCategory
Al-Hilal FC68.91×Sports
American Home Shield29.42×Home & Garden
Al Shabab FC (Riyadh)135×Sports
Mr. Brown Coffee124.1×Food & Beverages
KB Home33.33×Home & Garden
Memphis, Tennessee5.94×Travel & Leisure
Green bean casserole42.41×Food & Beverages
Ace Hardware3.46×Home & Garden
Lowe's2.19×Shopping
Epidemic8.84×Health
Designtaxi75.88×Internet & Social Media
Sears8.34×Shopping
Insecticide7.78×Home & Garden
Beazer Homes USA25.82×Home & Garden
Pest (organism)5.96×Pets & Animals
Shea Homes28.75×Home & Garden
Green America26.8×Politics & Society
Menards2.34×Home & Garden
Best Buy1.79×Shopping
The Container Store7.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ServiceMaster audience
TraitClusterScore
Quality AwarenessPREMIUM2.57
Family OrientationCONSERVATISM1.72
Community OrientationOPEN1.61
Convenience OrientationPREMIUM1.61
Career OrientationPOWER1.56
Price SensitivityPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for ServiceMaster
CountryShare
United States86.4%
Canada5.6%
United Kingdom2.2%

See ServiceMaster audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does ServiceMaster have in United States?

ServiceMaster has an estimated audience of 441,288 people in United States, concentrated in California and Tennessee.

What is the gender split and age of ServiceMaster fans?

52.1% of ServiceMaster fans are female, 47.9% are male, with an average age of 45.4 years.

Which brands do ServiceMaster fans like most?

ServiceMaster fans show strongest brand affinity for Al-Hilal FC (68.91×), American Home Shield (29.42×), and Al Shabab FC (Riyadh) (135×) over the country average.

Where do ServiceMaster fans live in United States?

ServiceMaster fans in United States are most concentrated in California (reach 31,523), Tennessee (reach 20,319), and Illinois (reach 19,550). These three regions account for the largest share of the active audience.

What other brands do ServiceMaster fans also like?

Beyond ServiceMaster itself, the audience over-indexes on American Home Shield (29.42×), Al Shabab FC (Riyadh) (135×), Mr. Brown Coffee (124.1×), and KB Home (33.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ServiceMaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.