Rascasse Audience Intelligence

ServiceMaster Target Market in United States

A data profile of the people who buy, follow and care about ServiceMaster in United States — modelled from more than twelve digital signal sources. ServiceMaster has an estimated audience of 440,291 people in United States.

#4071among Brand in United States#2425in Business & Career

The average ServiceMaster fan in United States is 45.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Tennessee, Texas.

Top brand affinities include Al-Hilal FC, American Home Shield, Al Shabab FC (Riyadh), with strongest over-indexing on Al-Hilal FC (68.91× the country average).

Demographically, the ServiceMaster audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ServiceMaster fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Al-Hilal FC.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ServiceMaster profile in United States.

Audience size
440K
in United States
Gender
52.1%♀
47.9% male
Age
45.4
average years
Country rank
#39412
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ServiceMaster

52.1% are female, 47.9% are male, average age 45.4.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for ServiceMaster audience in United States
MetricValue
Female52.1%
Male47.9%
Average age45.4
Estimated audience size440,291
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the ServiceMaster audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4923%
50+36%
Fig. 04

Worldwide distribution

86.5%

of the worldwide ServiceMaster audience comes from United States.

Worldwide audience distribution share by country for ServiceMaster
CountryShare
United States86.5%
Canada5.4%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ServiceMaster audience in United States is strongest.

Fig. 05

Top regions by affinity

ServiceMaster customers by region in United States
#RegionReachAffinity×
01Iowa~9K2.58×
02Tennessee~20K2.43×
03Mississippi~9K2.41×
04Minnesota~10K1.86×
05Nebraska~4K1.79×
06Wisconsin~10K1.59×
07North Dakota~1K1.55×
08Kansas~5K1.51×
09Oregon~7K1.46×
10Arkansas~5K1.41×
11South Dakota~1K1.29×
12Illinois~20K1.25×
13Ohio~20K1.12×
14Indiana~9K1.10×
15Georgia~10K1.09×
16Washington~9K1.06×
17Missouri~7K1.04×
18Virginia~10K1.01×
19Connecticut~4K0.98×
20South Carolina~6K0.97×
21Pennsylvania~10K0.95×
22Idaho~2K0.95×
23Michigan~10K0.93×
24Louisiana~5K0.93×
25Maine~1K0.91×
26New Mexico~2K0.90×
27Arizona~8K0.87×
28Maryland~7K0.86×
29Alaska<1K0.86×
30Colorado~6K0.85×
31Massachusetts~7K0.83×
32Utah~3K0.83×
33Vermont<1K0.83×
34New Hampshire~1K0.82×
35Delaware<1K0.81×
36Montana<1K0.80×
37Kentucky~4K0.75×
38Rhode Island~1K0.75×
39Alabama~5K0.74×
40West Virginia~2K0.74×
41Hawaii~1K0.72×
42Oklahoma~3K0.71×
43Washington, District of Columbia<1K0.70×
44North Carolina~9K0.67×
45California~30K0.63×
46New Jersey~7K0.61×
47Nevada~3K0.59×
48New York~10K0.56×
49Florida~20K0.54×
50Texas~20K0.51×
Fig. 06

Affinity by region

Affinity by region — ServiceMaster, United States
0.51×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ServiceMaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ServiceMaster audience
#·InterestCategoryAffinity×
01Al Shabab FC (Riyadh)Sports135.00×
02Mr. Brown CoffeeFood & Beverages124.10×
03DesigntaxiInternet & Social Media75.88×
04Al-Hilal FCSports68.91×
05Green bean casseroleFood & Beverages42.41×
06KB HomeHome & Garden33.33×
07American Home ShieldHome & Garden29.42×
08Shea HomesHome & Garden28.75×
09Green AmericaPolitics & Society26.80×
10Beazer Homes USAHome & Garden25.82×
11Jacob's Ladder (film)Movies & TV13.02×
12EpidemicHealth8.84×
13SearsShopping8.34×
14InsecticideHome & Garden7.78×
15The Container StoreShopping7.73×
16Pest (organism)Pets & Animals5.96×
17Memphis, TennesseeTravel & Leisure5.94×
18Ace HardwareHome & Garden3.46×
19MenardsHome & Garden2.34×
20Best BuyShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ServiceMaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ServiceMaster audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.48×
SpiritualityBALANCE1.47×
TraditionCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ServiceMaster audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
Sports ActivityPOWER1.02×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ServiceMaster's target market in United States?

ServiceMaster's target market in United States covers an estimated 440,291 people, concentrated in California and Tennessee.

02

What is the gender split and age of ServiceMaster customers?

52.1% of the ServiceMaster audience are female, 47.9% are male, with an average age of 45.4 years.

03

Which brands do ServiceMaster fans like most?

ServiceMaster fans show strongest brand affinity for Al-Hilal FC (68.91×), American Home Shield (29.42×), and Al Shabab FC (Riyadh) (135×) over the country average.

04

Where do ServiceMaster fans live in United States?

ServiceMaster fans in United States are most concentrated in California (reach ~30K), Tennessee (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do ServiceMaster fans also like?

Beyond ServiceMaster itself, the audience over-indexes on American Home Shield (29.42×), Al Shabab FC (Riyadh) (135×), Mr. Brown Coffee (124.1×), and KB Home (33.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See ServiceMaster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ServiceMaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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