Memphis, Tennessee Audience in United States

Memphis, Tennessee logo

Memphis, Tennessee has an estimated audience of 12,384,869 people in United States. 53.1% are female, 46.9% are male, average age 43.8. Top regions: Tennessee, Texas, California. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.

The average Memphis, Tennessee fan in United States is 43.8 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Texas, California. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.78× the country average). Demographically, the Memphis, Tennessee audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Memphis, Tennessee fans

Demographic split for Memphis, Tennessee audience in United States
MetricValue
Female53.1%
Male46.9%
Average age43.8
Estimated audience size12,384,869

Audience persona

The typical Memphis, Tennessee fan in United States is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Memphis, Tennessee in United States
RegionReachAffinity
Tennessee1,993,1618.02×
Texas1,014,3290.95×
California864,8730.64×
Florida706,4580.84×
Mississippi504,4494.94×
Arkansas498,2484.88×
New York442,3670.64×
Georgia429,8071.13×
Illinois420,1641.02×
North Carolina303,9910.82×
Missouri289,3071.45×
Ohio256,7240.67×
Alabama251,0191.45×
Pennsylvania232,8070.56×
Michigan230,0100.71×
Virginia229,2030.76×
Louisiana200,0221.25×
Indiana186,8830.83×
New Jersey182,6410.58×
Kentucky163,4201.05×
Arizona159,1250.63×
Washington153,2270.62×
Massachusetts150,3780.62×
South Carolina138,8270.75×
Maryland136,5100.64×
Wisconsin133,6770.72×
Colorado124,5030.64×
Oklahoma123,0410.89×
Minnesota106,9040.6×
Kansas80,2760.82×
Iowa79,8390.78×
Oregon73,5460.52×
Nevada70,7730.59×
Connecticut63,7650.51×
Utah51,9060.47×
Nebraska45,9140.74×
New Mexico37,8680.61×
West Virginia29,7460.52×
Washington, District of Columbia29,4350.79×
Idaho25,4630.41×
Hawaii23,6850.44×
New Hampshire21,1850.43×
Rhode Island19,6740.5×
Maine18,4700.42×
Delaware17,6560.52×
South Dakota14,7030.51×
Montana13,9060.4×
North Dakota11,7210.46×
Alaska11,5640.44×
Vermont8,4210.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Memphis, Tennessee audience
BrandAffinityCategory
Capital One15.78×Business & Career
Google Maps14.04×Internet & Social Media
CarGurus20.24×Cars & Mobility
Indeed.com11.01×Business & Career
Circle K16.11×Shopping
AccuWeather13.3×Home & Garden
DeviantArt14.32×Internet & Social Media
Bruce Willis13.54×Movies & TV
Enterprise Rent-A-Car10.57×Cars & Mobility
Aaron Rodgers11.04×Sports
Billy Bob Thornton13.88×Movies & TV
Khan Academy13.08×Business & Career
Pierce Brosnan19.17×Movies & TV
Diane Keaton9.58×Movies & TV
Beetlejuice7.29×Movies & TV
Google News8.5×News
HubSpot19.82×Internet & Social Media
Nicolas Cage16.55×Movies & TV
Jeff Bezos14.94×Business & Career
Clint Eastwood11.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Memphis, Tennessee audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
ExtroversionTHRILL1.38
Convenience OrientationPREMIUM1.31
SustainabilityBALANCE1.27
Community OrientationOPEN1.27
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Memphis, Tennessee
CountryShare
United States77.1%
Mexico2.8%
United Kingdom2.5%

See Memphis, Tennessee audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Memphis, Tennessee have in United States?

Memphis, Tennessee has an estimated audience of 12,384,869 people in United States, concentrated in Tennessee and Texas.

What is the gender split and age of Memphis, Tennessee fans?

53.1% of Memphis, Tennessee fans are female, 46.9% are male, with an average age of 43.8 years.

Which brands do Memphis, Tennessee fans like most?

Memphis, Tennessee fans show strongest brand affinity for Capital One (15.78×), Google Maps (14.04×), and CarGurus (20.24×) over the country average.

Where do Memphis, Tennessee fans live in United States?

Memphis, Tennessee fans in United States are most concentrated in Tennessee (reach 1,993,161), Texas (reach 1,014,329), and California (reach 864,873). These three regions account for the largest share of the active audience.

What other brands do Memphis, Tennessee fans also like?

Beyond Memphis, Tennessee itself, the audience over-indexes on Google Maps (14.04×), CarGurus (20.24×), Indeed.com (11.01×), and Circle K (16.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.