Rascasse Audience Intelligence

Memphis, Tennessee Audience in United States

A data profile of the people who buy, follow and care about Memphis, Tennessee in United States — modelled from more than twelve digital signal sources. Memphis, Tennessee has an estimated audience of 12,384,869 people in United States.

#44among City in United States#165among POI in United States#254in Travel & Leisure

The average Memphis, Tennessee fan in United States is 43.8 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Texas, California.

Top brand affinities include FedEx, AutoZone, Sustainable energy, with strongest over-indexing on FedEx (3.41× the country average).

Demographically, the Memphis, Tennessee audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Memphis, Tennessee fan in United States is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Memphis, Tennessee profile in United States.

Audience size
12.4M
in United States
Gender
53.1%♀
46.9% male
Age
43.8
average years
Country rank
#2881
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Memphis, Tennessee fans

53.1% are female, 46.9% are male, average age 43.8.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Memphis, Tennessee audience in United States
MetricValue
Female53.1%
Male46.9%
Average age43.8
Estimated audience size12,384,869
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Memphis, Tennessee audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Memphis, Tennessee audience comes from United States.

Worldwide audience distribution share by country for Memphis, Tennessee
CountryShare
United States77.1%
Mexico2.8%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Memphis, Tennessee audience in United States is strongest.

Fig. 05

Top regions by affinity

Memphis, Tennessee fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~2M7.27×
02Mississippi~500K4.82×
03Arkansas~500K4.70×
04Alabama~300K1.59×
05Louisiana~200K1.50×
06Missouri~300K1.41×
07Kentucky~200K1.19×
08Georgia~400K1.13×
09Oklahoma~100K1.08×
10Illinois~400K0.97×
11Texas~1M0.95×
12Indiana~200K0.91×
13Kansas~90K0.89×
14South Carolina~200K0.86×
15North Carolina~300K0.85×
16Florida~700K0.83×
17Iowa~90K0.83×
18Washington, District of Columbia~30K0.81×
19Nebraska~50K0.79×
20Virginia~200K0.77×
21Ohio~300K0.73×
22Michigan~200K0.72×
23Wisconsin~100K0.72×
24New Mexico~40K0.70×
25West Virginia~40K0.68×
26Maryland~100K0.65×
27South Dakota~20K0.65×
28North Dakota~20K0.64×
29Alaska~20K0.63×
30Arizona~200K0.62×
31Colorado~100K0.62×
32Delaware~20K0.62×
33New York~400K0.61×
34Minnesota~100K0.61×
35Nevada~70K0.61×
36Washington~100K0.60×
37Massachusetts~100K0.60×
38California~800K0.59×
39Rhode Island~20K0.59×
40New Jersey~200K0.58×
41Vermont~10K0.58×
42Pennsylvania~200K0.57×
43Montana~20K0.57×
44Oregon~80K0.55×
45Connecticut~70K0.55×
46Maine~20K0.55×
47Utah~60K0.54×
48Idaho~30K0.54×
49New Hampshire~30K0.54×
50Hawaii~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Memphis, Tennessee, United States
0.52×1.00×7.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Memphis, Tennessee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Memphis, Tennessee audience
#·InterestCategoryAffinity×
01Elderly careHealth6.32×
02FedExBusiness & Career3.41×
03Sustainable energyHome & Garden3.39×
04Weather forecastingHome & Garden3.09×
05Renewable energyBusiness & Career2.94×
06Microwave ovenHome & Garden2.82×
07QVCMovies & TV2.75×
08First class travelTravel & Leisure2.70×
09Solar energyHome & Garden2.38×
10InnovationBusiness & Career2.36×
11Real propertyHome & Garden2.17×
12AutoZoneCars & Mobility2.12×
13Discount storesShopping2.03×
14Mortgage loansBusiness & Career1.97×
15IKEAHome & Garden1.86×
16Pizza HutFood & Beverages1.84×
17GeneticsKids & Family1.81×
18SubwayFood & Beverages1.77×
19AirbnbTravel & Leisure1.71×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Memphis, Tennessee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Memphis, Tennessee audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.04×
PatriotismCONSERVATISM1.70×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Memphis, Tennessee audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.80×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Memphis, Tennessee have in United States?

Memphis, Tennessee has an estimated audience of 12,384,869 people in United States, concentrated in Tennessee and Texas.

02

What is the gender split and age of Memphis, Tennessee fans?

53.1% of Memphis, Tennessee fans are female, 46.9% are male, with an average age of 43.8 years.

03

Which brands do Memphis, Tennessee fans like most?

Memphis, Tennessee fans show strongest brand affinity for FedEx (3.41×), AutoZone (2.12×), and Sustainable energy (3.39×) over the country average.

04

Where do Memphis, Tennessee fans live in United States?

Memphis, Tennessee fans in United States are most concentrated in Tennessee (reach ~2M), Texas (reach ~1M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Memphis, Tennessee fans also like?

Beyond Memphis, Tennessee itself, the audience over-indexes on AutoZone (2.12×), Sustainable energy (3.39×), Renewable energy (2.94×), and Mortgage loans (1.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Memphis, Tennessee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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