A data profile of the people who buy, follow and care about Epidemic in United States — modelled from more than twelve digital signal sources. Epidemic has an estimated audience of 4,513,853 people in United States.
The average Epidemic fan in United States is 45.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Rob Zombie, David Tennant, Nonprofit organization, with strongest over-indexing on Rob Zombie (18.58× the country average).
Demographically, the Epidemic audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Epidemic fan in United States is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Rob Zombie.
The key figures that characterise the Epidemic profile in United States.
56.5% are female, 43.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.0 |
| Estimated audience size | 4,513,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 37% |
of the worldwide Epidemic audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.1% |
| Taiwan | 13.9% |
| Hong Kong | 4.7% |
Where the Epidemic audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Carolina | ~200K | 1.59× | |
| 02 | California | ~600K | 1.28× | |
| 03 | Hawaii | ~20K | 1.24× | |
| 04 | Kentucky | ~70K | 1.19× | |
| 05 | Texas | ~400K | 1.14× | |
| 06 | Georgia | ~200K | 1.13× | |
| 07 | Virginia | ~100K | 1.13× | |
| 08 | Louisiana | ~70K | 1.13× | |
| 09 | New York | ~300K | 1.11× | |
| 10 | Kansas | ~40K | 1.10× | |
| 11 | Maryland | ~80K | 1.08× | |
| 12 | New Mexico | ~20K | 1.08× | |
| 13 | Washington, District of Columbia | ~10K | 1.08× | |
| 14 | Indiana | ~90K | 1.06× | |
| 15 | Michigan | ~100K | 1.05× | |
| 16 | Oklahoma | ~50K | 1.04× | |
| 17 | Connecticut | ~50K | 1.04× | |
| 18 | New Jersey | ~100K | 1.03× | |
| 19 | Alabama | ~70K | 1.03× | |
| 20 | Utah | ~40K | 1.03× | |
| 21 | Mississippi | ~40K | 1.03× | |
| 22 | South Carolina | ~70K | 1.02× | |
| 23 | Washington | ~90K | 1.01× | |
| 24 | Pennsylvania | ~200K | 1.00× | |
| 25 | Illinois | ~100K | 1.00× | |
| 26 | Arizona | ~90K | 1.00× | |
| 27 | Alaska | ~10K | 1.00× | |
| 28 | Delaware | ~10K | 0.99× | |
| 29 | Nebraska | ~20K | 0.97× | |
| 30 | West Virginia | ~20K | 0.97× | |
| 31 | Florida | ~300K | 0.96× | |
| 32 | Nevada | ~40K | 0.96× | |
| 33 | Missouri | ~70K | 0.95× | |
| 34 | Arkansas | ~40K | 0.95× | |
| 35 | Tennessee | ~90K | 0.94× | |
| 36 | Massachusetts | ~80K | 0.94× | |
| 37 | Oregon | ~50K | 0.93× | |
| 38 | Maine | ~10K | 0.93× | |
| 39 | Rhode Island | ~10K | 0.93× | |
| 40 | Idaho | ~20K | 0.92× | |
| 41 | North Dakota | ~9K | 0.92× | |
| 42 | Montana | ~10K | 0.91× | |
| 43 | Vermont | ~7K | 0.91× | |
| 44 | Iowa | ~30K | 0.90× | |
| 45 | Minnesota | ~60K | 0.89× | |
| 46 | Ohio | ~100K | 0.88× | |
| 47 | Colorado | ~60K | 0.88× | |
| 48 | Wisconsin | ~60K | 0.87× | |
| 49 | New Hampshire | ~20K | 0.86× | |
| 50 | South Dakota | ~9K | 0.86× |
The strongest cross-interests of the Epidemic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planet Terror | Movies & TV | 19.56× | ||
| 02 | Rob Zombie | Music & Radio | 18.58× | ||
| 03 | David Tennant | Movies & TV | 16.30× | ||
| 04 | Anne Hathaway | Movies & TV | 3.06× | ||
| 05 | Democracy | Politics & Society | 2.57× | ||
| 06 | Health insurance | Business & Career | 2.43× | ||
| 07 | Pharmacy | Business & Career | 2.37× | ||
| 08 | Charitable organization | Politics & Society | 2.18× | ||
| 09 | Ace Hardware | Home & Garden | 2.15× | ||
| 10 | FedEx | Business & Career | 2.10× | ||
| 11 | Discount stores | Shopping | 1.95× | ||
| 12 | Nostalgia | Home & Garden | 1.95× | ||
| 13 | Nonprofit organization | Politics & Society | 1.93× | ||
| 14 | Subway | Food & Beverages | 1.81× | ||
| 15 | Livestock | Pets & Animals | 1.80× | ||
| 16 | Tradition | Politics & Society | 1.76× | ||
| 17 | McDonald's | Food & Beverages | 1.74× | ||
| 18 | IKEA | Home & Garden | 1.70× | ||
| 19 | Pizza Hut | Food & Beverages | 1.69× | ||
| 20 | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Community Orientation | OPEN | 1.79× | |
| Need for Security | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Pet Ownership | JOY | 0.88× | |
| Design Affinity | PREMIUM | 0.89× |
Epidemic has an estimated audience of 4,513,853 people in United States, concentrated in California and Texas.
56.5% of Epidemic fans are female, 43.5% are male, with an average age of 45.0 years.
Epidemic fans show strongest brand affinity for Rob Zombie (18.58×), David Tennant (16.3×), and Nonprofit organization (1.93×) over the country average.
Epidemic fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Epidemic itself, the audience over-indexes on David Tennant (16.3×), Nonprofit organization (1.93×), Pinterest (1.61×), and McDonald's (1.74×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Epidemic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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