Epidemic Audience in United States

Epidemic logo

Epidemic has an estimated audience of 4,513,853 people in United States. 56.5% are female, 43.5% are male, average age 45.0. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Hibachi, Grinch, Wok.

The average Epidemic fan in United States is 45.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Hibachi, with strongest over-indexing on Governor of Michigan (16.6× the country average). Demographically, the Epidemic audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Epidemic fans

Demographic split for Epidemic audience in United States
MetricValue
Female56.5%
Male43.5%
Average age45.0
Estimated audience size4,513,853

Audience persona

The typical Epidemic fan in United States is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Epidemic in United States
RegionReachAffinity
California665,0791.34×
Texas455,1201.17×
Florida334,1141.09×
New York312,1511.24×
North Carolina171,6221.26×
Georgia161,7971.16×
Illinois152,5551.01×
Pennsylvania151,4321×
Michigan139,1821.18×
Virginia129,7951.18×
Ohio120,5140.87×
New Jersey117,0701.02×
Arizona100,7431.09×
Washington93,2471.03×
Maryland90,7391.17×
Tennessee90,3431×
Massachusetts88,7991×
Indiana86,3311.05×
South Carolina71,1461.05×
Missouri68,7820.95×
Colorado65,4600.92×
Louisiana65,4391.12×
Alabama63,2211×
Minnesota59,6680.92×
Wisconsin57,1310.84×
Kentucky54,2290.96×
Oklahoma50,7431.01×
Oregon50,2610.97×
Connecticut49,5051.09×
Nevada45,9401.05×
Utah41,7391.03×
Mississippi37,4971.01×
Kansas34,6510.97×
Arkansas33,4350.9×
Iowa31,3820.84×
Hawaii24,2621.25×
New Mexico21,5200.95×
West Virginia20,9441×
Idaho20,5090.91×
Nebraska19,2190.85×
Washington, District of Columbia16,8131.24×
Maine15,2810.95×
New Hampshire14,2230.8×
Rhode Island13,0010.9×
Delaware11,1510.9×
Montana10,8120.86×
Alaska8,2680.86×
North Dakota7,5040.81×
South Dakota7,1140.68×
Vermont7,0240.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Epidemic audience
BrandAffinityCategory
Governor of Michigan16.6×Politics & Society
Goop10.71×Internet & Social Media
Hibachi15.38×Food & Beverages
Grinch7.79×Movies & TV
Wok11.57×Food & Beverages
Google Home11.09×Technology & Electronics
Cherish (group)15.96×Music & Radio
El Paso County, Colorado17.93×Travel & Leisure
Vocal harmony6.31×Music & Radio
headspace12.62×Health
Grace Slick11.57×Music & Radio
Ira Glass22.39×Music & Radio
Hipster11.9×Politics & Society
Fairy godmother8.74×Literature
TV Fanatic11.8×Movies & TV
Historic site4.21×Arts & Culture
No Escape (1994 film)10.92×Movies & TV
Kikar HaShabbat13.98×News
Guitarist (magazine)9.61×Music & Radio
Goma13.72×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Epidemic audience
TraitClusterScore
Community OrientationOPEN1.48
ExtroversionTHRILL1.42
Need for SecurityCONSERVATISM1.33
Price SensitivityPREMIUM1.24
Career OrientationPOWER1.22
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Epidemic
CountryShare
United States27.1%
Taiwan13.9%
Hong Kong4.7%

See Epidemic audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Epidemic have in United States?

Epidemic has an estimated audience of 4,513,853 people in United States, concentrated in California and Texas.

What is the gender split and age of Epidemic fans?

56.5% of Epidemic fans are female, 43.5% are male, with an average age of 45.0 years.

Which brands do Epidemic fans like most?

Epidemic fans show strongest brand affinity for Governor of Michigan (16.6×), Goop (10.71×), and Hibachi (15.38×) over the country average.

Where do Epidemic fans live in United States?

Epidemic fans in United States are most concentrated in California (reach 665,079), Texas (reach 455,120), and Florida (reach 334,114). These three regions account for the largest share of the active audience.

What other brands do Epidemic fans also like?

Beyond Epidemic itself, the audience over-indexes on Goop (10.71×), Hibachi (15.38×), Grinch (7.79×), and Wok (11.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Epidemic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.