Shea Homes Audience in United States

Shea Homes has an estimated audience of 269,428 people in United States. 59.2% are female, 40.8% are male, average age 47.7. Top regions: California, Arizona, Texas. Top brand affinities: Capital One, Google Maps, Indeed.com, Diane Keaton, Autism Awareness.

The average Shea Homes fan in United States is 47.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Arizona, Texas. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (11.83× the country average). Demographically, the Shea Homes audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Shea Homes fans

Demographic split for Shea Homes audience in United States
MetricValue
Female59.2%
Male40.8%
Average age47.7
Estimated audience size269,428

Audience persona

The typical Shea Homes fan in United States is more female, around 47.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Shea Homes in United States
RegionReachAffinity
California134,8504.55×
Arizona70,97012.9×
Texas38,2601.65×
Colorado30,1607.1×
North Carolina19,4032.39×
Florida7,6560.42×
Washington6,3061.17×
South Carolina5,8611.45×
Nevada4,6091.77×
Virginia4,3150.66×
New York4,0990.27×
Georgia3,2510.39×
Idaho3,2412.4×
Illinois3,1390.35×
Oregon2,0490.66×
Ohio1,9590.24×
Pennsylvania1,7040.19×
Utah1,5280.63×
New Jersey1,5060.22×
Maryland1,4210.31×
Michigan1,3320.19×
Massachusetts1,3150.25×
Tennessee1,3120.24×
Minnesota1,1260.29×
Oklahoma1,0040.34×
Indiana9520.19×
Missouri9220.21×
Alabama7270.19×
Louisiana6160.18×
Connecticut6150.23×
Kentucky5930.18×
Mississippi5550.25×
Wisconsin5490.14×
Kansas5290.25×
Arkansas4930.22×
New Mexico4900.36×
Hawaii4710.41×
West Virginia4580.36×
Alaska4570.79×
Iowa4350.2×
Montana4310.58×
South Dakota3930.63×
North Dakota3830.69×
New Hampshire3770.36×
Wyoming3700.93×
Nebraska3690.27×
Rhode Island3640.42×
Maine3640.38×
Vermont3580.76×
Delaware3260.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shea Homes audience
BrandAffinityCategory
Capital One11.83×Business & Career
Google Maps9.16×Internet & Social Media
Indeed.com9.57×Business & Career
Diane Keaton13×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Katie Holmes25.03×Movies & TV
Glassdoor25.09×Business & Career
Enterprise Rent-A-Car10×Cars & Mobility
KB Home74.95×Home & Garden
Google News9.02×News
Jollibee15.86×Food & Beverages
Subway Surfers25.77×Games
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
ICloud12.08×Technology & Electronics
Kendra Scott13.58×Fashion & Accessoires
CarGurus7.5×Cars & Mobility
Catherine Zeta-Jones14.65×Movies & TV
Elizabeth Taylor15.31×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shea Homes audience
TraitClusterScore
Luxury OrientationPREMIUM3.28
Risk AppetiteTHRILL2.57
TravellingTHRILL2.09
Quality AwarenessPREMIUM1.92
Design AffinityPREMIUM1.67
DIY MentalityTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for Shea Homes
CountryShare
United States99.2%
Mexico0.3%
Canada0.2%

See Shea Homes audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Shea Homes have in United States?

Shea Homes has an estimated audience of 269,428 people in United States, concentrated in California and Arizona.

What is the gender split and age of Shea Homes fans?

59.2% of Shea Homes fans are female, 40.8% are male, with an average age of 47.7 years.

Which brands do Shea Homes fans like most?

Shea Homes fans show strongest brand affinity for Capital One (11.83×), Google Maps (9.16×), and Indeed.com (9.57×) over the country average.

Where do Shea Homes fans live in United States?

Shea Homes fans in United States are most concentrated in California (reach 134,850), Arizona (reach 70,970), and Texas (reach 38,260). These three regions account for the largest share of the active audience.

What other brands do Shea Homes fans also like?

Beyond Shea Homes itself, the audience over-indexes on Google Maps (9.16×), Indeed.com (9.57×), Diane Keaton (13×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.