Rascasse Audience Intelligence

Shea Homes Target Market in United States

A data profile of the people who buy, follow and care about Shea Homes in United States — modelled from more than twelve digital signal sources. Shea Homes has an estimated audience of 266,965 people in United States.

#5320among Brand in United States#1746in Home & Garden

The average Shea Homes fan in United States is 47.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Arizona, Texas.

Top brand affinities include KB Home, Yard House, FedEx, with strongest over-indexing on KB Home (79.41× the country average).

Demographically, the Shea Homes audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shea Homes fan in United States is more female, around 47.7 years old, with strong Family Orientation tendencies and a notable affinity for KB Home.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shea Homes profile in United States.

Audience size
267K
in United States
Gender
59.2%♀
40.8% male
Age
47.7
average years
Country rank
#51246
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shea Homes

59.2% are female, 40.8% are male, average age 47.7.

Fig. 02

Gender split

59.2%
Female
40.8%
Male
Demographic split for Shea Homes audience in United States
MetricValue
Female59.2%
Male40.8%
Average age47.7
Estimated audience size266,965
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the Shea Homes audience in United States
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4923%
50+44%
Fig. 04

Worldwide distribution

99.2%

of the worldwide Shea Homes audience comes from United States.

Worldwide audience distribution share by country for Shea Homes
CountryShare
United States99.2%
Mexico0.3%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shea Homes audience in United States is strongest.

Fig. 05

Top regions by affinity

Shea Homes customers by region in United States
#RegionReachAffinity×
01Arizona~70K12.93×
02Colorado~30K6.60×
03California~100K4.05×
04North Carolina~20K2.40×
05Idaho~3K2.29×
06Texas~40K1.68×
07Nevada~4K1.54×
08South Carolina~5K1.26×
09Washington~6K1.07×
10Alaska<1K0.96×
11North Dakota<1K0.96×
12Vermont<1K0.95×
13South Dakota<1K0.94×
14Montana<1K0.93×
15Rhode Island<1K0.90×
16Delaware<1K0.90×
17Maine<1K0.89×
18West Virginia~1K0.88×
19Hawaii~1K0.88×
20New Hampshire<1K0.88×
21Mississippi~2K0.86×
22Nebraska~1K0.86×
23Washington, District of Columbia<1K0.86×
24Arkansas~2K0.85×
25New Mexico~1K0.85×
26Iowa~2K0.83×
27Kansas~2K0.83×
28Louisiana~3K0.82×
29Kentucky~3K0.81×
30Utah~2K0.81×
31Connecticut~2K0.80×
32Alabama~3K0.79×
33Oklahoma~2K0.79×
34Wisconsin~3K0.78×
35Oregon~2K0.78×
36Virginia~5K0.73×
37Indiana~4K0.73×
38Missouri~3K0.73×
39Minnesota~3K0.70×
40Tennessee~4K0.69×
41Maryland~3K0.67×
42Michigan~5K0.66×
43Massachusetts~3K0.65×
44New Jersey~4K0.62×
45Pennsylvania~5K0.59×
46Ohio~5K0.59×
47Georgia~5K0.59×
48Illinois~5K0.55×
49Florida~9K0.52×
50New York~7K0.46×
Fig. 06

Affinity by region

Affinity by region — Shea Homes, United States
0.46×1.00×12.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shea Homes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shea Homes audience
#·InterestCategoryAffinity×
01KB HomeHome & Garden79.41×
02ServiceMasterBusiness & Career28.75×
03Volkswagen PoloCars & Mobility17.56×
04CitroënCars & Mobility14.78×
05SmuleMusic & Radio14.12×
06Yard HouseFood & Beverages13.71×
07PeugeotCars & Mobility12.13×
08ExxonMobilCars & Mobility10.35×
09Key FoodShopping9.35×
10TownhouseHome & Garden5.40×
11Mineral waterFood & Beverages4.71×
12Venture capitalBusiness & Career4.00×
13Microwave ovenHome & Garden3.76×
14Sustainable energyHome & Garden3.71×
15FedExBusiness & Career3.57×
16Renewable energyBusiness & Career3.50×
17Solar energyHome & Garden2.76×
18Nordstrom rackFashion & Accessoires2.53×
19Mortgage loansBusiness & Career2.16×
20Planet FitnessSports1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shea Homes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shea Homes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.05×
Quality AwarenessPREMIUM1.94×
TravellingTHRILL1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shea Homes audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Early Adopter MentalityPOWER0.89×
MindfulnessBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shea Homes's target market in United States?

Shea Homes's target market in United States covers an estimated 266,965 people, concentrated in California and Arizona.

02

What is the gender split and age of Shea Homes customers?

59.2% of the Shea Homes audience are female, 40.8% are male, with an average age of 47.7 years.

03

Which brands do Shea Homes fans like most?

Shea Homes fans show strongest brand affinity for KB Home (79.41×), Yard House (13.71×), and FedEx (3.57×) over the country average.

04

Where do Shea Homes fans live in United States?

Shea Homes fans in United States are most concentrated in California (reach ~100K), Arizona (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shea Homes fans also like?

Beyond Shea Homes itself, the audience over-indexes on Yard House (13.71×), FedEx (3.57×), Peugeot (12.13×), and Citroën (14.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Shea Homes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shea Homes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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