Bungee jumping Audience in United States

Bungee jumping logo

Bungee jumping has an estimated audience of 1,065,909 people in United States. 44.5% are female, 55.5% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Macross Zero, Beazer Homes USA, Reliability engineering, GfK, Ipsos.

The average Bungee jumping fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macross Zero, Beazer Homes USA, Reliability engineering, with strongest over-indexing on Macross Zero (918.66× the country average). Demographically, the Bungee jumping audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Bungee jumping fans

Demographic split for Bungee jumping audience in United States
MetricValue
Female44.5%
Male55.5%
Average age41.5
Estimated audience size1,065,909

Audience persona

The typical Bungee jumping fan in United States is more male, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Macross Zero.

Top regions in United States

Top regions ranked by reach for Bungee jumping in United States
RegionReachAffinity
California160,4791.37×
Texas113,4241.24×
Florida93,0941.29×
New York77,9761.31×
Georgia42,8411.3×
Illinois38,3051.08×
Pennsylvania38,0471.06×
New Jersey36,0971.33×
North Carolina34,3311.07×
Ohio33,6411.02×
Washington32,3681.51×
Virginia31,1721.2×
Michigan25,5830.92×
Tennessee24,0501.12×
Maryland23,1111.26×
Massachusetts21,8271.04×
Arizona20,6150.95×
Indiana20,1481.03×
Oregon17,9371.47×
Colorado16,5150.98×
Missouri16,2830.95×
South Carolina16,0751×
Alabama14,4310.97×
Louisiana13,3520.97×
Minnesota13,3360.87×
Wisconsin13,1060.82×
Kentucky12,5060.94×
Connecticut11,7531.1×
Oklahoma10,5140.89×
Utah10,3401.08×
Nevada9,8150.95×
Mississippi8,3540.95×
Arkansas8,2310.94×
Kansas7,9780.95×
Iowa7,5740.86×
Idaho5,0990.95×
Hawaii4,8141.05×
West Virginia4,7050.95×
Nebraska4,4030.82×
New Mexico4,3280.81×
New Hampshire3,7000.88×
Washington, District of Columbia3,5591.11×
Maine2,8360.74×
Rhode Island2,7860.82×
Delaware2,6940.92×
Montana2,1310.72×
South Dakota1,6600.67×
Alaska1,6080.71×
North Dakota1,5810.72×
Vermont1,2440.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bungee jumping audience
BrandAffinityCategory
Macross Zero918.66×Movies & TV
Beazer Homes USA77.91×Home & Garden
Reliability engineering39.78×Business & Career
GfK95.5×Business & Career
Ipsos55.51×Business & Career
Orbital (band)20.37×Music & Radio
PistonHeads43.59×Cars & Mobility
Viator.com33.5×Travel & Leisure
Paragliding13.81×Sports
IBS30.93×Health
Nielsen Corporation37.79×Business & Career
Google Drive2.08×Technology & Electronics
Supply chain3.63×Business & Career
Google Docs2.01×Internet & Social Media
Wind turbine3.73×Home & Garden
Venta30.85×Home & Garden
Happiness1.5×Health
Weaning14.16×Health
Video1.51×Movies & TV
Warehouse2.53×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bungee jumping audience
TraitClusterScore
Risk AppetiteTHRILL10.04
Luxury OrientationPREMIUM3.8
Design AffinityPREMIUM1.77
Family OrientationCONSERVATISM1.37
SustainabilityBALANCE1.36
Quality AwarenessPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Bungee jumping
CountryShare
United States15.9%
Japan10.5%
Italy7.6%

See Bungee jumping audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Bungee jumping have in United States?

Bungee jumping has an estimated audience of 1,065,909 people in United States, concentrated in California and Texas.

What is the gender split and age of Bungee jumping fans?

44.5% of Bungee jumping fans are female, 55.5% are male, with an average age of 41.5 years.

Which brands do Bungee jumping fans like most?

Bungee jumping fans show strongest brand affinity for Macross Zero (918.66×), Beazer Homes USA (77.91×), and Reliability engineering (39.78×) over the country average.

Where do Bungee jumping fans live in United States?

Bungee jumping fans in United States are most concentrated in California (reach 160,479), Texas (reach 113,424), and Florida (reach 93,094). These three regions account for the largest share of the active audience.

What other brands do Bungee jumping fans also like?

Beyond Bungee jumping itself, the audience over-indexes on Beazer Homes USA (77.91×), Reliability engineering (39.78×), GfK (95.5×), and Ipsos (55.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bungee jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.