Rascasse Audience Intelligence

Viator.com Audience in United States

A data profile of the people who buy, follow and care about Viator.com in United States — modelled from more than twelve digital signal sources. Viator.com has an estimated audience of 349,833 people in United States.

#1451among Website / Newspaper / Magazine in United States#3682in Travel & Leisure

The average Viator.com fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Eurostar, Hang gliding, Helicopter, with strongest over-indexing on Eurostar (74× the country average).

Demographically, the Viator.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Viator.com fan in United States is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Eurostar.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viator.com profile in United States.

Audience size
350K
in United States
Gender
55.8%♀
44.2% male
Age
43.3
average years
Country rank
#44634
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Viator.com

55.8% are female, 44.2% are male, average age 43.3.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Viator.com audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.3
Estimated audience size349,833
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Viator.com audience in United States
Age bracketShare%
16-196%
20-2920%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Viator.com audience comes from United States.

Worldwide audience distribution share by country for Viator.com
CountryShare
United States66.7%
United Kingdom10.7%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viator.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Viator.com fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~3K2.09×
02Florida~40K1.65×
03Alaska~1K1.41×
04Nevada~5K1.33×
05Kansas~3K1.19×
06New Jersey~10K1.10×
07North Dakota<1K1.09×
08Vermont<1K1.09×
09South Dakota<1K1.07×
10Louisiana~5K1.06×
11Illinois~10K1.04×
12Montana~1K1.04×
13Delaware~1K1.04×
14California~40K1.02×
15Arizona~7K1.02×
16Washington, District of Columbia~1K1.01×
17New York~20K0.99×
18South Carolina~5K0.99×
19Connecticut~3K0.99×
20Idaho~2K0.99×
21New Hampshire~1K0.99×
22Maine~1K0.98×
23Rhode Island~1K0.98×
24West Virginia~2K0.96×
25Georgia~10K0.94×
26Utah~3K0.94×
27Maryland~6K0.93×
28Mississippi~3K0.93×
29Nebraska~2K0.93×
30New Mexico~2K0.93×
31Massachusetts~6K0.92×
32Virginia~8K0.90×
33Colorado~5K0.90×
34Arkansas~3K0.90×
35Iowa~3K0.88×
36Alabama~4K0.87×
37Oklahoma~3K0.87×
38Pennsylvania~10K0.86×
39North Carolina~9K0.86×
40Tennessee~6K0.86×
41Kentucky~4K0.86×
42Washington~6K0.85×
43Missouri~5K0.85×
44Wisconsin~4K0.85×
45Oregon~3K0.85×
46Minnesota~4K0.84×
47Texas~30K0.83×
48Ohio~9K0.81×
49Michigan~7K0.81×
50Indiana~5K0.81×
Fig. 06

Affinity by region

Affinity by region — Viator.com, United States
0.81×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viator.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viator.com audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics80.88×
02EurostarCars & Mobility74.00×
03Hang glidingSports47.44×
04AIDA CruisesTravel & Leisure44.86×
05P&O CruisesTravel & Leisure41.30×
06TUI CruisesTravel & Leisure41.30×
07Bungee jumpingSports33.50×
08Bordeaux wineFood & Beverages24.30×
09Alan TuringPolitics & Society20.00×
10HelicopterCars & Mobility7.50×
11Sustainable energyHome & Garden6.53×
12QVCMovies & TV6.15×
13Renewable energyBusiness & Career5.68×
14First class travelTravel & Leisure5.51×
15FedExBusiness & Career4.76×
16ExpediaTravel & Leisure4.61×
17AirbnbTravel & Leisure3.47×
18Discount storesShopping3.30×
19Mortgage loansBusiness & Career3.27×
20PinterestInternet & Social Media2.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viator.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viator.com audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL5.04×
PatriotismCONSERVATISM2.79×
TravellingTHRILL2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viator.com audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
ExtroversionTHRILL0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viator.com have in United States?

Viator.com has an estimated audience of 349,833 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Viator.com fans?

55.8% of Viator.com fans are female, 44.2% are male, with an average age of 43.3 years.

03

Which brands do Viator.com fans like most?

Viator.com fans show strongest brand affinity for Eurostar (74×), Hang gliding (47.44×), and Helicopter (7.5×) over the country average.

04

Where do Viator.com fans live in United States?

Viator.com fans in United States are most concentrated in California (reach ~40K), Florida (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Viator.com fans also like?

Beyond Viator.com itself, the audience over-indexes on Hang gliding (47.44×), Helicopter (7.5×), Bungee jumping (33.5×), and Sustainable energy (6.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Viator.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Viator.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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