Viator.com Audience in United States

Viator.com has an estimated audience of 350,092 people in United States. 55.8% are female, 44.2% are male, average age 43.3. Top regions: Florida, California, Texas. Top brand affinities: Capital One, Autism Awareness, CarGurus, Diabetes mellitus awareness, Google Maps.

The average Viator.com fan in United States is 43.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Capital One, Autism Awareness, CarGurus, with strongest over-indexing on Capital One (10.36× the country average). Demographically, the Viator.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of Viator.com fans

Demographic split for Viator.com audience in United States
MetricValue
Female55.8%
Male44.2%
Average age43.3
Estimated audience size350,092

Audience persona

The typical Viator.com fan in United States is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Viator.com in United States
RegionReachAffinity
Florida41,9731.77×
California40,5561.05×
Texas26,5810.88×
New York22,1721.13×
Illinois13,0761.12×
New Jersey11,2671.27×
Georgia10,3480.96×
Pennsylvania9,8650.84×
North Carolina8,5360.81×
Virginia7,7500.91×
Arizona7,6161.07×
Ohio7,5570.7×
Michigan6,7530.74×
Massachusetts6,3160.92×
Maryland5,9200.98×
Louisiana5,5131.22×
Washington5,4320.77×
Nevada5,3001.57×
Tennessee5,1760.74×
South Carolina5,1390.98×
Hawaii4,6043.06×
Colorado4,3190.78×
Missouri4,1310.73×
Indiana3,8950.61×
Wisconsin3,6560.69×
Alabama3,4210.7×
Minnesota3,3430.67×
Connecticut3,2340.92×
Utah2,7580.88×
Oregon2,3780.59×
Oklahoma2,2180.57×
Kentucky2,0790.47×
Mississippi1,8240.63×
Alaska1,7032.27×
Iowa1,6720.58×
Idaho1,6680.95×
Kansas1,5760.57×
Arkansas1,5120.52×
New Hampshire1,4061.02×
Nebraska1,2150.69×
New Mexico1,2080.69×
West Virginia1,2040.74×
Washington, District of Columbia1,1881.13×
Delaware1,1441.18×
Maine1,1170.89×
Montana1,0481.08×
South Dakota1,0341.28×
North Dakota1,0071.4×
Wyoming9741.88×
Rhode Island9580.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Viator.com audience
BrandAffinityCategory
Capital One10.36×Business & Career
Autism Awareness19.03×Health
CarGurus11.6×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Google Maps6.83×Internet & Social Media
Enterprise Rent-A-Car9.46×Cars & Mobility
Eurostar69.81×Cars & Mobility
P&O Cruises74.78×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Indeed.com5.61×Business & Career
Google News7.42×News
DeviantArt8.48×Internet & Social Media
Hang gliding42.39×Sports
Staples (Canada)6.1×Business & Career
Planet Fitness4.52×Sports
ICloud10.43×Technology & Electronics
Income tax13.19×Business & Career
TUI Cruises61.75×Travel & Leisure
Sharp Aquos94.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Viator.com audience
TraitClusterScore
Risk AppetiteTHRILL4.5
TravellingTHRILL2.65
Quality AwarenessPREMIUM1.8
PatriotismCONSERVATISM1.73
SustainabilityBALANCE1.64
Family OrientationCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Viator.com
CountryShare
United States62.5%
United Kingdom10.2%
Australia5.8%

See Viator.com audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Viator.com have in United States?

Viator.com has an estimated audience of 350,092 people in United States, concentrated in Florida and California.

What is the gender split and age of Viator.com fans?

55.8% of Viator.com fans are female, 44.2% are male, with an average age of 43.3 years.

Which brands do Viator.com fans like most?

Viator.com fans show strongest brand affinity for Capital One (10.36×), Autism Awareness (19.03×), and CarGurus (11.6×) over the country average.

Where do Viator.com fans live in United States?

Viator.com fans in United States are most concentrated in Florida (reach 41,973), California (reach 40,556), and Texas (reach 26,581). These three regions account for the largest share of the active audience.

What other brands do Viator.com fans also like?

Beyond Viator.com itself, the audience over-indexes on Autism Awareness (19.03×), CarGurus (11.6×), Diabetes mellitus awareness (12.48×), and Google Maps (6.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Viator.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.