Viator.com Audience in United States
Viator.com has an estimated audience of 350,092 people in United States. 55.8% are female, 44.2% are male, average age 43.3. Top regions: Florida, California, Texas. Top brand affinities: Meals on Wheels, JDM Cars, Lulu 黃路梓茵, Mount Kilimanjaro, Karbala.
The average Viator.com fan in United States is 43.3 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Meals on Wheels, JDM Cars, Lulu 黃路梓茵, with strongest over-indexing on Meals on Wheels (74.78× the country average). Demographically, the Viator.com audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Viator.com fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.3 |
| Estimated audience size | 350,092 |
Audience persona
The typical Viator.com fan in United States is more female, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for Meals on Wheels.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 41,973 | 1.77× |
| California | 40,556 | 1.05× |
| Texas | 26,581 | 0.88× |
| New York | 22,172 | 1.13× |
| Illinois | 13,076 | 1.12× |
| New Jersey | 11,267 | 1.27× |
| Georgia | 10,348 | 0.96× |
| Pennsylvania | 9,865 | 0.84× |
| North Carolina | 8,536 | 0.81× |
| Virginia | 7,750 | 0.91× |
| Arizona | 7,616 | 1.07× |
| Ohio | 7,557 | 0.7× |
| Michigan | 6,753 | 0.74× |
| Massachusetts | 6,316 | 0.92× |
| Maryland | 5,920 | 0.98× |
| Louisiana | 5,513 | 1.22× |
| Washington | 5,432 | 0.77× |
| Nevada | 5,300 | 1.57× |
| Tennessee | 5,176 | 0.74× |
| South Carolina | 5,139 | 0.98× |
| Hawaii | 4,604 | 3.06× |
| Colorado | 4,319 | 0.78× |
| Missouri | 4,131 | 0.73× |
| Indiana | 3,895 | 0.61× |
| Wisconsin | 3,656 | 0.69× |
| Alabama | 3,421 | 0.7× |
| Minnesota | 3,343 | 0.67× |
| Connecticut | 3,234 | 0.92× |
| Utah | 2,758 | 0.88× |
| Oregon | 2,378 | 0.59× |
| Oklahoma | 2,218 | 0.57× |
| Kentucky | 2,079 | 0.47× |
| Mississippi | 1,824 | 0.63× |
| Alaska | 1,703 | 2.27× |
| Iowa | 1,672 | 0.58× |
| Idaho | 1,668 | 0.95× |
| Kansas | 1,576 | 0.57× |
| Arkansas | 1,512 | 0.52× |
| New Hampshire | 1,406 | 1.02× |
| Nebraska | 1,215 | 0.69× |
| New Mexico | 1,208 | 0.69× |
| West Virginia | 1,204 | 0.74× |
| Washington, District of Columbia | 1,188 | 1.13× |
| Delaware | 1,144 | 1.18× |
| Maine | 1,117 | 0.89× |
| Montana | 1,048 | 1.08× |
| South Dakota | 1,034 | 1.28× |
| North Dakota | 1,007 | 1.4× |
| Wyoming | 974 | 1.88× |
| Rhode Island | 958 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 74.78× | Food & Beverages |
| JDM Cars | 61.75× | Cars & Mobility |
| Lulu 黃路梓茵 | 20× | Movies & TV |
| Mount Kilimanjaro | 69.81× | Travel & Leisure |
| Karbala | 14.1× | Travel & Leisure |
| Israel | 3.09× | Travel & Leisure |
| Natural rubber | 2.89× | Cars & Mobility |
| Governor of Michigan | 9.98× | Politics & Society |
| KTLA 5 Morning News | 58.42× | Movies & TV |
| Tiara | 10.83× | Politics & Society |
| Nebraska Cornhuskers | 7.86× | Sports |
| Historic site | 3.74× | Arts & Culture |
| Nurse education | 2.66× | Kids & Family |
| Fairy godmother | 5.81× | Literature |
| Wok | 5.04× | Food & Beverages |
| edureka | 28.07× | Business & Career |
| Cam Ward | 2.9× | Sports |
| Goop | 4.04× | Internet & Social Media |
| Vocal harmony | 3.34× | Music & Radio |
| Cherish (group) | 7.44× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 4.5 |
| Travelling | THRILL | 2.65 |
| Quality Awareness | PREMIUM | 1.8 |
| Patriotism | CONSERVATISM | 1.73 |
| Sustainability | BALANCE | 1.64 |
| Family Orientation | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.5% |
| United Kingdom | 10.2% |
| Australia | 5.8% |
See Viator.com audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does Viator.com have in United States?
Viator.com has an estimated audience of 350,092 people in United States, concentrated in Florida and California.
What is the gender split and age of Viator.com fans?
55.8% of Viator.com fans are female, 44.2% are male, with an average age of 43.3 years.
Which brands do Viator.com fans like most?
Viator.com fans show strongest brand affinity for Meals on Wheels (74.78×), JDM Cars (61.75×), and Lulu 黃路梓茵 (20×) over the country average.
Where do Viator.com fans live in United States?
Viator.com fans in United States are most concentrated in Florida (reach 41,973), California (reach 40,556), and Texas (reach 26,581). These three regions account for the largest share of the active audience.
What other brands do Viator.com fans also like?
Beyond Viator.com itself, the audience over-indexes on JDM Cars (61.75×), Lulu 黃路梓茵 (20×), Mount Kilimanjaro (69.81×), and Karbala (14.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Viator.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.