A data profile of the people who buy, follow and care about Hang gliding in United States — modelled from more than twelve digital signal sources. Hang gliding has an estimated audience of 776,372 people in United States.
The average Hang gliding fan in United States is 45.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Florida, Texas.
Top brand affinities include Wholly Guacamole, Paragliding, Viator.com, with strongest over-indexing on Wholly Guacamole (138.61× the country average).
Demographically, the Hang gliding audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hang gliding fan in United States is more male, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wholly Guacamole.
The key figures that characterise the Hang gliding profile in United States.
42.6% are female, 57.4% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 45.0 |
| Estimated audience size | 776,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Hang gliding audience comes from United States.
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 8.6% |
| France | 7.6% |
Where the Hang gliding audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.41× | |
| 02 | Hawaii | ~5K | 1.41× | |
| 03 | California | ~100K | 1.28× | |
| 04 | Tennessee | ~20K | 1.28× | |
| 05 | Georgia | ~30K | 1.23× | |
| 06 | North Carolina | ~30K | 1.23× | |
| 07 | Oregon | ~10K | 1.20× | |
| 08 | Washington | ~20K | 1.17× | |
| 09 | New Hampshire | ~4K | 1.16× | |
| 10 | Washington, District of Columbia | ~3K | 1.15× | |
| 11 | Vermont | ~2K | 1.15× | |
| 12 | Massachusetts | ~20K | 1.13× | |
| 13 | Florida | ~60K | 1.12× | |
| 14 | Virginia | ~20K | 1.12× | |
| 15 | Colorado | ~10K | 1.12× | |
| 16 | Alaska | ~2K | 1.08× | |
| 17 | Idaho | ~4K | 1.07× | |
| 18 | Connecticut | ~8K | 1.06× | |
| 19 | Maryland | ~10K | 1.04× | |
| 20 | New York | ~40K | 1.03× | |
| 21 | Maine | ~3K | 1.03× | |
| 22 | Montana | ~2K | 1.02× | |
| 23 | Arizona | ~20K | 1.00× | |
| 24 | Alabama | ~10K | 0.95× | |
| 25 | Arkansas | ~6K | 0.95× | |
| 26 | New Mexico | ~4K | 0.95× | |
| 27 | Rhode Island | ~2K | 0.92× | |
| 28 | Pennsylvania | ~20K | 0.91× | |
| 29 | South Carolina | ~10K | 0.91× | |
| 30 | Nevada | ~7K | 0.91× | |
| 31 | Delaware | ~2K | 0.91× | |
| 32 | New Jersey | ~20K | 0.90× | |
| 33 | Oklahoma | ~8K | 0.90× | |
| 34 | Kansas | ~6K | 0.90× | |
| 35 | Missouri | ~10K | 0.89× | |
| 36 | Minnesota | ~10K | 0.89× | |
| 37 | Kentucky | ~9K | 0.89× | |
| 38 | Mississippi | ~6K | 0.89× | |
| 39 | North Dakota | ~1K | 0.89× | |
| 40 | Michigan | ~20K | 0.87× | |
| 41 | Wisconsin | ~10K | 0.87× | |
| 42 | Louisiana | ~9K | 0.87× | |
| 43 | West Virginia | ~3K | 0.86× | |
| 44 | Indiana | ~10K | 0.85× | |
| 45 | Illinois | ~20K | 0.84× | |
| 46 | Nebraska | ~3K | 0.84× | |
| 47 | South Dakota | ~1K | 0.83× | |
| 48 | Texas | ~50K | 0.82× | |
| 49 | Iowa | ~5K | 0.82× | |
| 50 | Ohio | ~20K | 0.80× |
The strongest cross-interests of the Hang gliding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wholly Guacamole | Food & Beverages | 138.61× | ||
| 02 | Formation skydiving | Sports | 47.96× | ||
| 03 | Viator.com | Travel & Leisure | 47.44× | ||
| 04 | Paragliding | Sports | 34.82× | ||
| 05 | Wingsuit flying | Sports | 34.38× | ||
| 06 | Gliding | Sports | 31.26× | ||
| 07 | Pogo (TV channel) | Movies & TV | 20.93× | ||
| 08 | Base jumping | Sports | 17.37× | ||
| 09 | Hot air balloon | Home & Garden | 15.40× | ||
| 10 | Thandie Newton | Movies & TV | 10.83× | ||
| 11 | U.S. state | Travel & Leisure | 1.65× | ||
| 12 | Leisure | Travel & Leisure | 1.57× | ||
| 13 | Fitness and wellness | Sports | 1.56× | ||
| 14 | Mobile phones | Technology & Electronics | 1.55× | ||
| 15 | Design | Home & Garden | 1.53× | ||
| 16 | Shopping | Shopping | 1.52× | ||
| 17 | Clothing | Fashion & Accessoires | 1.51× | ||
| 18 | Cooking | Food & Beverages | 1.51× | ||
| 19 | Personal finance | Business & Career | 1.51× | ||
| 20 | Social network | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 9.29× | |
| Urban Lifestyle | OPEN | 1.76× | |
| Travelling | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Creativity | OPEN | 0.98× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Hang gliding has an estimated audience of 776,372 people in United States, concentrated in California and Florida.
42.6% of Hang gliding fans are female, 57.4% are male, with an average age of 45.0 years.
Hang gliding fans show strongest brand affinity for Wholly Guacamole (138.61×), Paragliding (34.82×), and Viator.com (47.44×) over the country average.
Hang gliding fans in United States are most concentrated in California (reach ~100K), Florida (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Hang gliding itself, the audience over-indexes on Paragliding (34.82×), Viator.com (47.44×), Gliding (31.26×), and Fitness and wellness (1.56×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Hang gliding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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