Hang gliding Audience in United States

Hang gliding logo

Hang gliding has an estimated audience of 776,372 people in United States. 42.6% are female, 57.4% are male, average age 45.0. Top regions: California, Florida, Texas. Top brand affinities: Wholly Guacamole, Paragliding, Viator.com, Gliding, Fitness and wellness.

The average Hang gliding fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Wholly Guacamole, Paragliding, Viator.com, with strongest over-indexing on Wholly Guacamole (138.61× the country average). Demographically, the Hang gliding audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Hang gliding fans

Demographic split for Hang gliding audience in United States
MetricValue
Female42.6%
Male57.4%
Average age45.0
Estimated audience size776,372

Audience persona

The typical Hang gliding fan in United States is more male, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Wholly Guacamole.

Top regions in United States

Top regions ranked by reach for Hang gliding in United States
RegionReachAffinity
California119,2271.4×
Florida61,5041.17×
Texas55,4620.83×
New York45,1901.04×
Georgia30,3361.27×
North Carolina30,0311.29×
Pennsylvania23,2050.89×
Illinois22,1740.86×
Virginia21,8221.15×
Tennessee21,2061.36×
Ohio19,7560.83×
Washington19,3411.24×
Michigan18,2030.9×
New Jersey17,8560.9×
Massachusetts16,7551.1×
Arizona16,6921.05×
Colorado14,0781.15×
Maryland14,0031.05×
Indiana11,5840.82×
Missouri11,2190.9×
Oregon11,1751.26×
Utah10,6021.52×
South Carolina10,5650.9×
Alabama10,2550.95×
Minnesota9,6330.87×
Wisconsin9,5530.82×
Louisiana8,5590.85×
Kentucky8,3700.86×
Connecticut7,7871×
Oklahoma7,5440.88×
Nevada6,8300.91×
Arkansas6,4431.01×
Mississippi5,9510.93×
Kansas5,3070.87×
Hawaii5,1391.54×
Iowa4,9670.78×
Idaho4,0411.04×
New Mexico3,7060.95×
New Hampshire3,3401.09×
West Virginia3,0070.83×
Nebraska2,9460.76×
Washington, District of Columbia2,8321.21×
Maine2,6900.97×
Montana2,0550.95×
Rhode Island2,0510.83×
Alaska1,7421.05×
Vermont1,5761.16×
Delaware1,5690.73×
North Dakota1,2350.77×
Wyoming1,0860.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hang gliding audience
BrandAffinityCategory
Wholly Guacamole138.61×Food & Beverages
Paragliding34.82×Sports
Viator.com47.44×Travel & Leisure
Gliding31.26×Sports
Fitness and wellness1.56×Sports
Wingsuit flying34.38×Sports
Shopping1.52×Shopping
Formation skydiving47.96×Sports
Clothing1.51×Fashion & Accessoires
Design1.53×Home & Garden
Thandie Newton10.83×Movies & TV
Cooking1.51×Food & Beverages
Pogo (TV channel)20.93×Movies & TV
Personal finance1.51×Business & Career
U.S. state1.65×Travel & Leisure
Hot air balloon15.4×Home & Garden
Social network1.51×Internet & Social Media
Mobile phones1.55×Technology & Electronics
Base jumping17.37×Sports
Leisure1.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hang gliding audience
TraitClusterScore
Risk AppetiteTHRILL14.37
PatriotismCONSERVATISM2.55
TravellingTHRILL1.58
SustainabilityBALANCE1.43
Sports ActivityPOWER1.34
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Hang gliding
CountryShare
United States18.7%
United Kingdom8.7%
France7.7%

See Hang gliding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Hang gliding have in United States?

Hang gliding has an estimated audience of 776,372 people in United States, concentrated in California and Florida.

What is the gender split and age of Hang gliding fans?

42.6% of Hang gliding fans are female, 57.4% are male, with an average age of 45.0 years.

Which brands do Hang gliding fans like most?

Hang gliding fans show strongest brand affinity for Wholly Guacamole (138.61×), Paragliding (34.82×), and Viator.com (47.44×) over the country average.

Where do Hang gliding fans live in United States?

Hang gliding fans in United States are most concentrated in California (reach 119,227), Florida (reach 61,504), and Texas (reach 55,462). These three regions account for the largest share of the active audience.

What other brands do Hang gliding fans also like?

Beyond Hang gliding itself, the audience over-indexes on Paragliding (34.82×), Viator.com (47.44×), Gliding (31.26×), and Fitness and wellness (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hang gliding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.