Hot air balloon Audience in United States

Hot air balloon logo

Hot air balloon has an estimated audience of 1,118,691 people in United States. 66.8% are female, 33.2% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Reggae rock, Hot air ballooning, Hot air balloon festival, Stripes (film), Telluride, Colorado.

The average Hot air balloon fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Reggae rock, Hot air ballooning, Hot air balloon festival, with strongest over-indexing on Reggae rock (126.58× the country average). Demographically, the Hot air balloon audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Hot air balloon fans

Demographic split for Hot air balloon audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.3
Estimated audience size1,118,691

Audience persona

The typical Hot air balloon fan in United States is more female, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Reggae rock.

Top regions in United States

Top regions ranked by reach for Hot air balloon in United States
RegionReachAffinity
California151,1201.23×
Texas94,3720.98×
Florida72,2760.95×
New York60,9600.98×
Arizona38,7231.7×
Georgia35,8801.04×
Pennsylvania35,1620.93×
Illinois34,8470.94×
Michigan33,0051.13×
North Carolina32,4320.96×
Ohio31,6010.92×
Washington28,4711.27×
New Jersey27,2610.96×
Virginia26,4030.97×
Colorado24,2891.38×
Massachusetts21,2800.97×
Tennessee20,6280.92×
Indiana20,5411.01×
New Mexico20,1763.6×
Maryland19,2271×
Missouri16,6460.92×
Wisconsin14,4540.86×
Minnesota14,2190.89×
Oregon13,3311.04×
South Carolina12,9590.77×
Utah12,8241.28×
Alabama12,7910.82×
Louisiana12,6860.88×
Kentucky12,3690.88×
Oklahoma11,4600.92×
Connecticut10,7170.96×
Nevada10,6140.98×
Iowa8,6740.94×
Kansas8,1640.93×
Arkansas7,5100.81×
Mississippi7,2660.79×
Idaho5,7911.03×
Nebraska5,1470.92×
West Virginia4,0110.77×
New Hampshire3,9400.89×
Hawaii3,6020.75×
Maine3,3120.83×
Montana2,8810.93×
Rhode Island2,8590.8×
Washington, District of Columbia2,7360.81×
Delaware2,4310.79×
South Dakota2,1510.83×
Vermont1,7970.91×
North Dakota1,7370.76×
Alaska1,5580.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot air balloon audience
BrandAffinityCategory
Reggae rock126.58×Music & Radio
Hot air ballooning80.34×Sports
Hot air balloon festival73.3×Travel & Leisure
Stripes (film)8.42×Movies & TV
Telluride, Colorado20.31×Travel & Leisure
Balloon8.24×Travel & Leisure
Sledding9.15×Sports
Crested Butte Mountain Resort28.73×
Hang gliding17.55×Sports
American Airlines1.89×Travel & Leisure
Holiday1.6×Travel & Leisure
Chris Christie11.05×Politics & Society
Airbnb1.55×Travel & Leisure
Helicopter2.73×Cars & Mobility
Vail, Colorado12.18×Travel & Leisure
Earth1.6×Travel & Leisure
Air travel1.98×Travel & Leisure
Geography1.92×Business & Career
Cappadocia26.51×Travel & Leisure
Country1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot air balloon audience
TraitClusterScore
TravellingTHRILL1.83
Community OrientationOPEN1.63
Risk AppetiteTHRILL1.56
Design AffinityPREMIUM1.5
Family OrientationCONSERVATISM1.49
Price SensitivityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Hot air balloon
CountryShare
United States21.7%
Italy12.3%
United Kingdom7.8%

See Hot air balloon audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Hot air balloon have in United States?

Hot air balloon has an estimated audience of 1,118,691 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot air balloon fans?

66.8% of Hot air balloon fans are female, 33.2% are male, with an average age of 44.3 years.

Which brands do Hot air balloon fans like most?

Hot air balloon fans show strongest brand affinity for Reggae rock (126.58×), Hot air ballooning (80.34×), and Hot air balloon festival (73.3×) over the country average.

Where do Hot air balloon fans live in United States?

Hot air balloon fans in United States are most concentrated in California (reach 151,120), Texas (reach 94,372), and Florida (reach 72,276). These three regions account for the largest share of the active audience.

What other brands do Hot air balloon fans also like?

Beyond Hot air balloon itself, the audience over-indexes on Hot air ballooning (80.34×), Hot air balloon festival (73.3×), Stripes (film) (8.42×), and Telluride, Colorado (20.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air balloon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.