Rascasse Audience Intelligence

Hot air balloon Audience in United States

A data profile of the people who buy, follow and care about Hot air balloon in United States — modelled from more than twelve digital signal sources. Hot air balloon has an estimated audience of 1,118,691 people in United States.

#8292among Topic in United States#1068in Home & Garden

The average Hot air balloon fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Reggae rock, Hot air ballooning, Hot air balloon festival, with strongest over-indexing on Reggae rock (126.58× the country average).

Demographically, the Hot air balloon audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Risk Appetite, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot air balloon fan in United States is more female, around 44.3 years old, with strong Risk Appetite tendencies and a notable affinity for Reggae rock.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot air balloon profile in United States.

Audience size
1.1M
in United States
Gender
66.8%♀
33.2% male
Age
44.3
average years
Country rank
#21920
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot air balloon fans

66.8% are female, 33.2% are male, average age 44.3.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for Hot air balloon audience in United States
MetricValue
Female66.8%
Male33.2%
Average age44.3
Estimated audience size1,118,691
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Hot air balloon audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+30%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Hot air balloon audience comes from United States.

Worldwide audience distribution share by country for Hot air balloon
CountryShare
United States21.6%
Italy12.3%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot air balloon audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot air balloon fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K3.42×
02Arizona~40K1.54×
03Utah~10K1.33×
04Colorado~20K1.26×
05Washington~30K1.20×
06Idaho~7K1.16×
07California~100K1.15×
08Michigan~30K1.10×
09Oregon~10K1.08×
10Nebraska~6K1.05×
11Montana~3K1.01×
12Texas~90K0.99×
13Georgia~30K0.99×
14Nevada~10K0.98×
15Kansas~9K0.98×
16Vermont~2K0.98×
17Indiana~20K0.97×
18Iowa~9K0.97×
19South Dakota~3K0.97×
20New Hampshire~4K0.96×
21North Carolina~30K0.94×
22New Jersey~30K0.94×
23Maryland~20K0.94×
24Missouri~20K0.94×
25Connecticut~10K0.94×
26Pennsylvania~40K0.93×
27Virginia~30K0.93×
28Oklahoma~10K0.93×
29Ohio~30K0.92×
30Massachusetts~20K0.92×
31Minnesota~10K0.91×
32New York~60K0.90×
33Illinois~30K0.90×
34Kentucky~10K0.90×
35Tennessee~20K0.89×
36North Dakota~2K0.89×
37Wisconsin~10K0.88×
38Maine~4K0.88×
39Florida~70K0.87×
40Arkansas~8K0.87×
41Louisiana~10K0.86×
42Mississippi~8K0.84×
43Alaska~2K0.84×
44Alabama~10K0.83×
45Rhode Island~3K0.83×
46West Virginia~4K0.82×
47South Carolina~10K0.80×
48Delaware~2K0.80×
49Hawaii~4K0.78×
50Washington, District of Columbia~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Hot air balloon, United States
0.78×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot air balloon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot air balloon audience
#·InterestCategoryAffinity×
01Reggae rockMusic & Radio126.58×
02Hot air ballooningSports80.34×
03Hot air balloon festivalTravel & Leisure73.30×
04Crested Butte Mountain ResortPOI28.73×
05CappadociaTravel & Leisure26.51×
06Run Lola RunMovies & TV25.66×
07Telluride, ColoradoTravel & Leisure20.31×
08Hang glidingSports17.55×
09Vail, ColoradoTravel & Leisure12.18×
10Chris ChristiePolitics & Society11.05×
11SleddingSports9.15×
12Stripes (film)Movies & TV8.42×
13BalloonTravel & Leisure8.24×
14HelicopterCars & Mobility2.73×
15Air travelTravel & Leisure1.98×
16GeographyBusiness & Career1.92×
17American AirlinesTravel & Leisure1.89×
18HolidayTravel & Leisure1.60×
19EarthTravel & Leisure1.60×
20AirbnbTravel & Leisure1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot air balloon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot air balloon audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.29×
TraditionCONSERVATISM1.56×
TravellingTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot air balloon audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.00×
Social Media UsageJOY1.08×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot air balloon have in United States?

Hot air balloon has an estimated audience of 1,118,691 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot air balloon fans?

66.8% of Hot air balloon fans are female, 33.2% are male, with an average age of 44.3 years.

03

Which brands do Hot air balloon fans like most?

Hot air balloon fans show strongest brand affinity for Reggae rock (126.58×), Hot air ballooning (80.34×), and Hot air balloon festival (73.3×) over the country average.

04

Where do Hot air balloon fans live in United States?

Hot air balloon fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hot air balloon fans also like?

Beyond Hot air balloon itself, the audience over-indexes on Hot air ballooning (80.34×), Hot air balloon festival (73.3×), Stripes (film) (8.42×), and Telluride, Colorado (20.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Hot air balloon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air balloon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →