Chris Christie Audience in United States

Chris Christie logo

Chris Christie has an estimated audience of 1,423,474 people in United States. 49.8% are female, 50.2% are male, average age 45.9. Top brand affinities: Urban Outfitters, Elsword, UK garage, Nationality, Jingoism.

Top brand affinities include Urban Outfitters, Elsword, UK garage, with strongest over-indexing on Urban Outfitters (4.45× the country average). Demographically, the Chris Christie audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Politics & Society · Type: Person · Subtype: Politician

Demographics of Chris Christie fans

Demographic split for Chris Christie audience in United States
MetricValue
Female49.8%
Male50.2%
Average age45.9
Estimated audience size1,423,474

Audience persona

The typical Chris Christie fan in United States is balanced, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chris Christie audience
BrandAffinityCategory
Urban Outfitters4.45×Shopping
Elsword19.29×Games
UK garage4.57×Music & Radio
Nationality1.65×Politics & Society
Jingoism1.67×Politics & Society
Pro-Ject2.49×Music & Radio
Captain America (1990 film)2.61×Movies & TV
Home staging2.84×Home & Garden
Jeep Wagoneer3.09×Cars & Mobility
Noodle (Gorillaz)1.91×Music & Radio
KiwiCo3.25×Kids & Family
Urban horticulture1.58×Home & Garden
Nebraska Cornhuskers football1.56×Sports
Scratching post3.97×Pets & Animals
Cam Ward1.6×Sports
Corona (band)2.33×Music & Radio
Final Fantasy VII (Famicom)5.68×Games
Elliphant35.27×Music & Radio
Voter registration1.92×Politics & Society
Houston County, Georgia11.36×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chris Christie audience
TraitClusterScore
PatriotismCONSERVATISM3.07
Need for SecurityCONSERVATISM1.45
Price SensitivityPREMIUM1.31
SpiritualityBALANCE1.24
TravellingTHRILL1.22
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Chris Christie
CountryShare
United States80.9%
Canada4.7%
United Kingdom3.6%

See Chris Christie audiences in other countries

More Politician audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Christie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.