Rascasse Audience Intelligence

Hot air balloon festival Audience in United States

A data profile of the people who buy, follow and care about Hot air balloon festival in United States — modelled from more than twelve digital signal sources. Hot air balloon festival has an estimated audience of 534,840 people in United States.

#337among Touchpoint in United States#2814in Travel & Leisure

The average Hot air balloon festival fan in United States is 44.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, Florida.

Top brand affinities include Stripes (film), Jenna Fischer, Hot air balloon, with strongest over-indexing on Stripes (film) (89.4× the country average).

Demographically, the Hot air balloon festival audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot air balloon festival fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Stripes (film).

Category: Travel & Leisure · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot air balloon festival profile in United States.

Audience size
535K
in United States
Gender
74.8%♀
25.2% male
Age
44.9
average years
Country rank
#35231
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot air balloon festival fans

74.8% are female, 25.2% are male, average age 44.9.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Hot air balloon festival audience in United States
MetricValue
Female74.8%
Male25.2%
Average age44.9
Estimated audience size534,840
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Hot air balloon festival audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4926%
50+31%
Fig. 04

Worldwide distribution

52.3%

of the worldwide Hot air balloon festival audience comes from United States.

Worldwide audience distribution share by country for Hot air balloon festival
CountryShare
United States52.3%
United Kingdom10.8%
India3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot air balloon festival audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot air balloon festival fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K2.10×
02Alabama~10K1.98×
03New Mexico~4K1.68×
04Louisiana~10K1.60×
05Colorado~10K1.48×
06Arizona~20K1.42×
07Oklahoma~8K1.41×
08Tennessee~10K1.39×
09New Hampshire~3K1.36×
10Iowa~6K1.30×
11Ohio~20K1.29×
12Arkansas~5K1.24×
13Mississippi~5K1.16×
14Vermont~1K1.16×
15Idaho~3K1.08×
16New Jersey~10K1.05×
17Pennsylvania~20K1.03×
18Georgia~20K1.03×
19Kansas~4K1.00×
20Nebraska~3K1.00×
21Delaware~1K1.00×
22New York~30K0.99×
23Missouri~9K0.99×
24Nevada~5K0.96×
25Michigan~10K0.93×
26Rhode Island~2K0.91×
27North Carolina~10K0.90×
28Massachusetts~9K0.89×
29Wisconsin~7K0.89×
30Utah~4K0.89×
31Texas~40K0.87×
32Maine~2K0.85×
33Indiana~8K0.84×
34Oregon~5K0.84×
35South Carolina~7K0.83×
36South Dakota~1K0.83×
37Montana~1K0.82×
38North Dakota<1K0.80×
39West Virginia~2K0.79×
40Alaska<1K0.78×
41Illinois~10K0.77×
42Virginia~10K0.77×
43Kentucky~5K0.76×
44Minnesota~6K0.75×
45Maryland~7K0.74×
46Florida~30K0.73×
47Washington~8K0.71×
48Washington, District of Columbia~1K0.63×
49Hawaii~1K0.62×
50California~30K0.43×
Fig. 06

Affinity by region

Affinity by region — Hot air balloon festival, United States
0.43×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot air balloon festival audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot air balloon festival audience
#·InterestCategoryAffinity×
01Stripes (film)Movies & TV89.40×
02Surat Thani ProvinceTravel & Leisure86.93×
03Hot air ballooningSports73.48×
04Jenna FischerMovies & TV60.35×
05Weekend SurpriseTopic58.48×
06Jillian HarrisMovies & TV52.58×
07Hot air balloonHome & Garden50.87×
08E.LeclercShopping20.84×
09TescoShopping11.44×
10Limp BizkitMusic & Radio10.51×
11Sainsbury'sShopping9.08×
12CVS PharmacyShopping4.39×
13EasterPolitics & Society3.59×
14SustainabilityPolitics & Society2.84×
15AldiShopping2.13×
16Kohl'sShopping2.12×
17Texas RoadhouseFood & Beverages2.12×
18PinterestInternet & Social Media1.76×
19NatureHome & Garden1.67×
20Rock musicMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot air balloon festival audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot air balloon festival audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.73×
Risk AppetiteTHRILL1.66×
TraditionCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot air balloon festival audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.05×
Luxury OrientationPREMIUM1.06×
Career OrientationPOWER1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot air balloon festival have in United States?

Hot air balloon festival has an estimated audience of 534,840 people in United States, concentrated in Texas and New York.

02

What is the gender split and age of Hot air balloon festival fans?

74.8% of Hot air balloon festival fans are female, 25.2% are male, with an average age of 44.9 years.

03

Which brands do Hot air balloon festival fans like most?

Hot air balloon festival fans show strongest brand affinity for Stripes (film) (89.4×), Jenna Fischer (60.35×), and Hot air balloon (50.87×) over the country average.

04

Where do Hot air balloon festival fans live in United States?

Hot air balloon festival fans in United States are most concentrated in Texas (reach ~40K), New York (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hot air balloon festival fans also like?

Beyond Hot air balloon festival itself, the audience over-indexes on Jenna Fischer (60.35×), Hot air balloon (50.87×), Hot air ballooning (73.48×), and Surat Thani Province (86.93×) compared to the United States average.

Appendix

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See Hot air balloon festival audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air balloon festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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