Hot air balloon festival Audience in United States

Hot air balloon festival logo

Hot air balloon festival has an estimated audience of 534,840 people in United States. 74.8% are female, 25.2% are male, average age 44.9. Top regions: Texas, New York, Florida. Top brand affinities: Stripes (film), Jenna Fischer, Hot air balloon, Hot air ballooning, Surat Thani Province.

The average Hot air balloon festival fan in United States is 44.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, New York, Florida. Top brand affinities include Stripes (film), Jenna Fischer, Hot air balloon, with strongest over-indexing on Stripes (film) (89.4× the country average). Demographically, the Hot air balloon festival audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Touchpoint

Demographics of Hot air balloon festival fans

Demographic split for Hot air balloon festival audience in United States
MetricValue
Female74.8%
Male25.2%
Average age44.9
Estimated audience size534,840

Audience persona

The typical Hot air balloon festival fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Stripes (film).

Top regions in United States

Top regions ranked by reach for Hot air balloon festival in United States
RegionReachAffinity
Texas43,3500.94×
New York31,8711.07×
Florida29,2000.81×
California26,7540.45×
Ohio22,0091.34×
Pennsylvania20,3471.13×
New Jersey16,2801.2×
Georgia16,2380.99×
Arizona15,8881.45×
North Carolina15,6360.97×
Tennessee15,1561.41×
Alabama13,4361.8×
Michigan13,2860.95×
Colorado13,0271.55×
Illinois13,0170.73×
Louisiana12,2271.77×
Connecticut11,0782.07×
Virginia10,2700.79×
Oklahoma8,9841.51×
Massachusetts8,9690.85×
Missouri8,5961×
Indiana8,0020.82×
South Carolina7,5180.93×
Washington7,5040.7×
Maryland7,4300.81×
Wisconsin6,7750.84×
Oregon5,7200.93×
Iowa5,5701.26×
Minnesota5,5670.73×
Arkansas5,3331.21×
Kentucky4,8640.73×
Nevada4,7930.93×
New Mexico4,7101.76×
Mississippi4,5971.04×
Kansas4,5771.09×
Utah3,9970.83×
New Hampshire2,7651.31×
Nebraska2,7621.03×
Idaho2,0700.77×
West Virginia1,7120.69×
Delaware1,5891.08×
Maine1,3610.71×
Rhode Island1,1560.68×
Montana1,0580.71×
Vermont1,0491.12×
Hawaii9940.43×
South Dakota8900.72×
Washington, District of Columbia7820.49×
North Dakota7060.64×
Alaska5960.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot air balloon festival audience
BrandAffinityCategory
Stripes (film)89.4×Movies & TV
Jenna Fischer60.35×Movies & TV
Hot air balloon50.87×Home & Garden
Hot air ballooning73.48×Sports
Surat Thani Province86.93×Travel & Leisure
CVS Pharmacy4.39×Shopping
Tesco11.44×Shopping
Jillian Harris52.58×Movies & TV
Limp Bizkit10.51×Music & Radio
Kohl's2.12×Shopping
Sustainability2.84×Politics & Society
Aldi2.13×Shopping
Nature1.67×Home & Garden
Texas Roadhouse2.12×Food & Beverages
Rock music1.59×Music & Radio
Chris Christie13.77×Politics & Society
Weekend Surprise58.48×
Pinterest1.76×Internet & Social Media
Easter3.59×Politics & Society
Shrimp3.84×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot air balloon festival audience
TraitClusterScore
TravellingTHRILL2.64
Family OrientationCONSERVATISM1.7
Community OrientationOPEN1.58
Price SensitivityPREMIUM1.5
CreativityOPEN1.27
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Hot air balloon festival
CountryShare
United States52.2%
United Kingdom10.8%
India3.9%

See Hot air balloon festival audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hot air balloon festival have in United States?

Hot air balloon festival has an estimated audience of 534,840 people in United States, concentrated in Texas and New York.

What is the gender split and age of Hot air balloon festival fans?

74.8% of Hot air balloon festival fans are female, 25.2% are male, with an average age of 44.9 years.

Which brands do Hot air balloon festival fans like most?

Hot air balloon festival fans show strongest brand affinity for Stripes (film) (89.4×), Jenna Fischer (60.35×), and Hot air balloon (50.87×) over the country average.

Where do Hot air balloon festival fans live in United States?

Hot air balloon festival fans in United States are most concentrated in Texas (reach 43,350), New York (reach 31,871), and Florida (reach 29,200). These three regions account for the largest share of the active audience.

What other brands do Hot air balloon festival fans also like?

Beyond Hot air balloon festival itself, the audience over-indexes on Jenna Fischer (60.35×), Hot air balloon (50.87×), Hot air ballooning (73.48×), and Surat Thani Province (86.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air balloon festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.