Hot air ballooning Audience in United States

Hot air ballooning logo

Hot air ballooning has an estimated audience of 495,176 people in United States. 69.2% are female, 30.8% are male, average age 45.9. Top regions: California, Texas, Florida. Top brand affinities: Henry David Thoreau, Enterprise Rent-A-Car, Hot air balloon festival, Hot air balloon, Jenna Fischer.

The average Hot air ballooning fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Henry David Thoreau, Enterprise Rent-A-Car, Hot air balloon festival, with strongest over-indexing on Henry David Thoreau (39.02× the country average). Demographically, the Hot air ballooning audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Travelling, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Hot air ballooning fans

Demographic split for Hot air ballooning audience in United States
MetricValue
Female69.2%
Male30.8%
Average age45.9
Estimated audience size495,176

Audience persona

The typical Hot air ballooning fan in United States is more female, around 45.9 years old, with strong Travelling tendencies and a notable affinity for Henry David Thoreau.

Top regions in United States

Top regions ranked by reach for Hot air ballooning in United States
RegionReachAffinity
California66,9121.23×
Texas41,7860.98×
Florida32,0020.95×
New York26,9920.98×
Arizona17,1451.7×
Georgia15,8871.04×
Pennsylvania15,5690.93×
Illinois15,4290.94×
Michigan14,6141.13×
North Carolina14,3600.96×
Ohio13,9920.92×
Washington12,6061.27×
New Jersey12,0700.96×
Virginia11,6900.97×
Colorado10,7541.38×
Massachusetts9,2720.95×
Tennessee9,1330.92×
Indiana9,0951.01×
New Mexico8,9333.6×
Maryland8,5131×
Missouri7,3700.92×
Wisconsin6,4000.86×
Minnesota6,2960.89×
Oregon5,9031.04×
South Carolina5,7380.77×
Utah5,6781.28×
Alabama5,6640.82×
Louisiana5,6170.88×
Kentucky5,4770.88×
Oklahoma5,0740.92×
Connecticut4,7450.96×
Nevada4,7000.98×
Iowa3,8400.94×
Kansas3,6150.93×
Arkansas3,3250.82×
Mississippi3,2170.79×
Idaho2,5641.03×
Nebraska2,2790.92×
West Virginia1,7760.77×
New Hampshire1,7450.89×
Hawaii1,5950.75×
Maine1,4660.83×
Montana1,2760.93×
Rhode Island1,2660.8×
Washington, District of Columbia1,2110.81×
Delaware1,0760.79×
South Dakota9520.83×
Vermont7960.92×
North Dakota7690.76×
Alaska6900.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hot air ballooning audience
BrandAffinityCategory
Henry David Thoreau39.02×Literature
Enterprise Rent-A-Car4.75×Cars & Mobility
Hot air balloon festival32.62×Travel & Leisure
Hot air balloon17.79×Home & Garden
Jenna Fischer11.73×Movies & TV
CarGurus3.11×Cars & Mobility
Used car2.55×Cars & Mobility
Sales promotion1.74×Shopping
Eastern Time Zone2.09×Politics & Society
Zip-line6.05×Travel & Leisure
Parachuting5.19×Sports
Car finance3.89×Cars & Mobility
Carfax (company)3.44×Cars & Mobility
Bank of America1.6×Business & Career
Powerball1.69×Games
ShopRite (United States)4.22×Food & Beverages
Prudential Center19.23×Sports
Wawa Inc.2.1×Shopping
Jeep Grand Cherokee4.17×Cars & Mobility
Toledo Mud Hens19.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hot air ballooning audience
TraitClusterScore
TravellingTHRILL3.1
Luxury OrientationPREMIUM2.98
Risk AppetiteTHRILL2.6
PatriotismCONSERVATISM1.59
Price SensitivityPREMIUM1.49
Community OrientationOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Hot air ballooning
CountryShare
United States22.8%
United Kingdom8.0%
India7.4%

See Hot air ballooning audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Hot air ballooning have in United States?

Hot air ballooning has an estimated audience of 495,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Hot air ballooning fans?

69.2% of Hot air ballooning fans are female, 30.8% are male, with an average age of 45.9 years.

Which brands do Hot air ballooning fans like most?

Hot air ballooning fans show strongest brand affinity for Henry David Thoreau (39.02×), Enterprise Rent-A-Car (4.75×), and Hot air balloon festival (32.62×) over the country average.

Where do Hot air ballooning fans live in United States?

Hot air ballooning fans in United States are most concentrated in California (reach 66,912), Texas (reach 41,786), and Florida (reach 32,002). These three regions account for the largest share of the active audience.

What other brands do Hot air ballooning fans also like?

Beyond Hot air ballooning itself, the audience over-indexes on Enterprise Rent-A-Car (4.75×), Hot air balloon festival (32.62×), Hot air balloon (17.79×), and Jenna Fischer (11.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air ballooning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.