Rascasse Audience Intelligence

Hot air ballooning Audience in United States

A data profile of the people who buy, follow and care about Hot air ballooning in United States — modelled from more than twelve digital signal sources. Hot air ballooning has an estimated audience of 495,176 people in United States.

#283among Sport in United States#11442among Topic in United States#3584in Sports

The average Hot air ballooning fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Henry David Thoreau, Enterprise Rent-A-Car, Hot air balloon festival, with strongest over-indexing on Henry David Thoreau (39.02× the country average).

Demographically, the Hot air ballooning audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hot air ballooning fan in United States is more female, around 45.9 years old, with strong Risk Appetite tendencies and a notable affinity for Henry David Thoreau.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hot air ballooning profile in United States.

Audience size
495K
in United States
Gender
69.2%♀
30.8% male
Age
45.9
average years
Country rank
#36872
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hot air ballooning fans

69.2% are female, 30.8% are male, average age 45.9.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Hot air ballooning audience in United States
MetricValue
Female69.2%
Male30.8%
Average age45.9
Estimated audience size495,176
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Hot air ballooning audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4926%
50+34%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Hot air ballooning audience comes from United States.

Worldwide audience distribution share by country for Hot air ballooning
CountryShare
United States22.6%
United Kingdom7.9%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hot air ballooning audience in United States is strongest.

Fig. 05

Top regions by affinity

Hot air ballooning fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~8K3.42×
02Arizona~20K1.54×
03Utah~6K1.33×
04Colorado~10K1.26×
05Washington~10K1.20×
06Idaho~3K1.16×
07California~60K1.15×
08Michigan~10K1.10×
09Oregon~6K1.08×
10Nebraska~3K1.05×
11Montana~1K1.01×
12Texas~40K0.99×
13Georgia~20K0.99×
14Nevada~5K0.98×
15Kansas~4K0.98×
16Vermont<1K0.98×
17Indiana~9K0.97×
18Iowa~4K0.97×
19South Dakota~1K0.97×
20New Hampshire~2K0.96×
21North Carolina~10K0.94×
22New Jersey~10K0.94×
23Maryland~8K0.94×
24Missouri~8K0.94×
25Connecticut~5K0.94×
26Pennsylvania~20K0.93×
27Virginia~10K0.93×
28Oklahoma~5K0.93×
29Ohio~10K0.92×
30Massachusetts~9K0.91×
31Minnesota~6K0.91×
32New York~20K0.90×
33Illinois~10K0.90×
34Kentucky~6K0.90×
35Tennessee~9K0.89×
36North Dakota<1K0.89×
37Wisconsin~7K0.88×
38Maine~2K0.88×
39Florida~30K0.87×
40Arkansas~4K0.87×
41Louisiana~5K0.86×
42Mississippi~3K0.84×
43Alaska<1K0.84×
44Alabama~6K0.83×
45Rhode Island~1K0.83×
46West Virginia~2K0.82×
47South Carolina~6K0.80×
48Delaware~1K0.80×
49Hawaii~2K0.78×
50Washington, District of Columbia~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Hot air ballooning, United States
0.78×1.00×3.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hot air ballooning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hot air ballooning audience
#·InterestCategoryAffinity×
01Henry David ThoreauLiterature39.02×
02Hot air balloon festivalTravel & Leisure32.62×
03Toledo Mud HensSports19.93×
04Prudential CenterSports19.23×
05Hot air balloonHome & Garden17.79×
06Jenna FischerMovies & TV11.73×
07Zip-lineTravel & Leisure6.05×
08ParachutingSports5.19×
09Enterprise Rent-A-CarCars & Mobility4.75×
10ShopRite (United States)Food & Beverages4.22×
11Jeep Grand CherokeeCars & Mobility4.17×
12Car financeCars & Mobility3.89×
13Carfax (company)Cars & Mobility3.44×
14CarGurusCars & Mobility3.11×
15Used carCars & Mobility2.55×
16Wawa Inc.Shopping2.10×
17Eastern Time ZonePolitics & Society2.09×
18Sales promotionShopping1.74×
19PowerballGames1.69×
20Bank of AmericaBusiness & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hot air ballooning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hot air ballooning audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.70×
Quality AwarenessPREMIUM1.67×
Family OrientationCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hot air ballooning audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
MindfulnessBALANCE0.88×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hot air ballooning have in United States?

Hot air ballooning has an estimated audience of 495,176 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hot air ballooning fans?

69.2% of Hot air ballooning fans are female, 30.8% are male, with an average age of 45.9 years.

03

Which brands do Hot air ballooning fans like most?

Hot air ballooning fans show strongest brand affinity for Henry David Thoreau (39.02×), Enterprise Rent-A-Car (4.75×), and Hot air balloon festival (32.62×) over the country average.

04

Where do Hot air ballooning fans live in United States?

Hot air ballooning fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hot air ballooning fans also like?

Beyond Hot air ballooning itself, the audience over-indexes on Enterprise Rent-A-Car (4.75×), Hot air balloon festival (32.62×), Hot air balloon (17.79×), and CarGurus (3.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hot air ballooning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hot air ballooning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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