Zip-line Audience in United States

Zip-line logo

Zip-line has an estimated audience of 5,467,649 people in United States. 58.3% are female, 41.7% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Ropes course, Adventure park, Royal Caribbean Cruises Ltd., American Airlines, Lowe's.

The average Zip-line fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ropes course, Adventure park, Royal Caribbean Cruises Ltd., with strongest over-indexing on Ropes course (12.44× the country average). Demographically, the Zip-line audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Zip-line fans

Demographic split for Zip-line audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.4
Estimated audience size5,467,649

Audience persona

The typical Zip-line fan in United States is more female, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ropes course.

Top regions in United States

Top regions ranked by reach for Zip-line in United States
RegionReachAffinity
California643,9781.07×
Texas482,1451.03×
Florida427,8141.16×
New York264,4680.87×
Georgia186,1561.11×
North Carolina180,1701.1×
Ohio172,3781.02×
Tennessee167,4981.53×
Pennsylvania165,2330.9×
Illinois150,9090.83×
Virginia135,7551.02×
Michigan124,6690.87×
New Jersey114,4500.82×
Washington111,6591.02×
Hawaii100,5324.28×
Colorado93,6451.09×
Missouri88,1801×
Massachusetts86,6530.8×
Indiana85,5570.86×
Maryland83,4550.89×
South Carolina80,1000.97×
Arizona79,4160.71×
Wisconsin72,7990.88×
Minnesota66,8800.85×
Louisiana66,7940.95×
Kentucky66,2450.97×
Oklahoma63,3521.04×
Oregon62,9781×
Nevada60,1031.14×
Alabama58,7680.77×
Utah48,7861×
Connecticut46,3450.85×
Arkansas45,9731.02×
Kansas38,3390.89×
Mississippi35,4300.79×
New Mexico32,4381.18×
Iowa30,9690.69×
Idaho28,9151.05×
West Virginia22,0890.87×
Nebraska19,8780.72×
New Hampshire19,7000.91×
Washington, District of Columbia18,6071.13×
Montana18,1601.2×
Maine15,7300.8×
Alaska13,9281.19×
Rhode Island11,0080.63×
Delaware10,0310.66×
South Dakota9,0660.72×
Vermont8,8330.92×
Wyoming6,3820.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zip-line audience
BrandAffinityCategory
Ropes course12.44×Travel & Leisure
Adventure park6.15×Kids & Family
Royal Caribbean Cruises Ltd.3.87×Travel & Leisure
American Airlines1.76×Travel & Leisure
Lowe's1.58×Shopping
Camping1.51×Travel & Leisure
Bank of America1.64×Business & Career
Vacations1.63×Travel & Leisure
Beaches1.62×Travel & Leisure
Macy's1.6×Shopping
Airbnb1.54×Travel & Leisure
Texas Roadhouse1.58×Food & Beverages
Week1.79×Business & Career
Five Below2.12×Shopping
Expedia1.88×Travel & Leisure
Theme parks1.59×Travel & Leisure
United Airlines1.79×Travel & Leisure
Day1.6×Business & Career
Hostelling International3.17×Travel & Leisure
Facebook Messenger1.67×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zip-line audience
TraitClusterScore
Risk AppetiteTHRILL1.47
Family OrientationCONSERVATISM1.33
TravellingTHRILL1.31
ExtroversionTHRILL1.3
Community OrientationOPEN1.27
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Zip-line
CountryShare
United States50.4%
United Kingdom6.6%
Italy2.6%

See Zip-line audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Zip-line have in United States?

Zip-line has an estimated audience of 5,467,649 people in United States, concentrated in California and Texas.

What is the gender split and age of Zip-line fans?

58.3% of Zip-line fans are female, 41.7% are male, with an average age of 44.4 years.

Which brands do Zip-line fans like most?

Zip-line fans show strongest brand affinity for Ropes course (12.44×), Adventure park (6.15×), and Royal Caribbean Cruises Ltd. (3.87×) over the country average.

Where do Zip-line fans live in United States?

Zip-line fans in United States are most concentrated in California (reach 643,978), Texas (reach 482,145), and Florida (reach 427,814). These three regions account for the largest share of the active audience.

What other brands do Zip-line fans also like?

Beyond Zip-line itself, the audience over-indexes on Adventure park (6.15×), Royal Caribbean Cruises Ltd. (3.87×), American Airlines (1.76×), and Lowe's (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zip-line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.