A data profile of the people who buy, follow and care about Zip-line in United States — modelled from more than twelve digital signal sources. Zip-line has an estimated audience of 5,467,649 people in United States.
The average Zip-line fan in United States is 44.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Ropes course, Adventure park, Royal Caribbean Cruises Ltd., with strongest over-indexing on Ropes course (12.44× the country average).
Demographically, the Zip-line audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Zip-line fan in United States is more female, around 44.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ropes course.
The key figures that characterise the Zip-line profile in United States.
58.3% are female, 41.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 44.4 |
| Estimated audience size | 5,467,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 26% |
of the worldwide Zip-line audience comes from United States.
| Country | Share |
|---|---|
| United States | 50.4% |
| United Kingdom | 6.6% |
| Italy | 2.6% |
Where the Zip-line audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~80K | 3.36× | |
| 02 | New Mexico | ~40K | 1.51× | |
| 03 | Tennessee | ~200K | 1.42× | |
| 04 | Nevada | ~70K | 1.28× | |
| 05 | Florida | ~400K | 1.13× | |
| 06 | Georgia | ~200K | 1.07× | |
| 07 | Washington, District of Columbia | ~20K | 1.07× | |
| 08 | Montana | ~20K | 1.07× | |
| 09 | Alaska | ~10K | 1.07× | |
| 10 | North Carolina | ~200K | 1.06× | |
| 11 | Colorado | ~90K | 1.06× | |
| 12 | Idaho | ~30K | 1.05× | |
| 13 | South Carolina | ~90K | 1.03× | |
| 14 | Oklahoma | ~60K | 1.03× | |
| 15 | New Hampshire | ~20K | 1.03× | |
| 16 | Kentucky | ~70K | 1.02× | |
| 17 | Arkansas | ~50K | 1.02× | |
| 18 | Ohio | ~200K | 0.99× | |
| 19 | West Virginia | ~20K | 0.98× | |
| 20 | California | ~600K | 0.97× | |
| 21 | Virginia | ~100K | 0.97× | |
| 22 | Oregon | ~60K | 0.97× | |
| 23 | Utah | ~50K | 0.97× | |
| 24 | Vermont | ~9K | 0.97× | |
| 25 | Texas | ~500K | 0.96× | |
| 26 | Missouri | ~80K | 0.96× | |
| 27 | Louisiana | ~70K | 0.96× | |
| 28 | Washington | ~100K | 0.94× | |
| 29 | Kansas | ~40K | 0.90× | |
| 30 | Maine | ~20K | 0.90× | |
| 31 | Wisconsin | ~70K | 0.89× | |
| 32 | Maryland | ~80K | 0.88× | |
| 33 | Indiana | ~90K | 0.87× | |
| 34 | Connecticut | ~50K | 0.87× | |
| 35 | South Dakota | ~10K | 0.87× | |
| 36 | Mississippi | ~40K | 0.86× | |
| 37 | Nebraska | ~20K | 0.86× | |
| 38 | New York | ~300K | 0.85× | |
| 39 | Michigan | ~100K | 0.85× | |
| 40 | Minnesota | ~70K | 0.85× | |
| 41 | Alabama | ~60K | 0.85× | |
| 42 | North Dakota | ~9K | 0.84× | |
| 43 | Delaware | ~10K | 0.83× | |
| 44 | Pennsylvania | ~200K | 0.82× | |
| 45 | Rhode Island | ~10K | 0.82× | |
| 46 | Massachusetts | ~90K | 0.81× | |
| 47 | Illinois | ~100K | 0.80× | |
| 48 | New Jersey | ~100K | 0.78× | |
| 49 | Iowa | ~30K | 0.77× | |
| 50 | Arizona | ~80K | 0.75× |
The strongest cross-interests of the Zip-line audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ropes course | Travel & Leisure | 12.44× | ||
| 02 | Adventure park | Kids & Family | 6.15× | ||
| 03 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 3.87× | ||
| 04 | Hostelling International | Travel & Leisure | 3.17× | ||
| 05 | Five Below | Shopping | 2.12× | ||
| 06 | Expedia | Travel & Leisure | 1.88× | ||
| 07 | Week | Business & Career | 1.79× | ||
| 08 | United Airlines | Travel & Leisure | 1.79× | ||
| 09 | American Airlines | Travel & Leisure | 1.76× | ||
| 10 | Facebook Messenger | Internet & Social Media | 1.67× | ||
| 11 | Bank of America | Business & Career | 1.64× | ||
| 12 | Vacations | Travel & Leisure | 1.63× | ||
| 13 | Beaches | Travel & Leisure | 1.62× | ||
| 14 | Macy's | Shopping | 1.60× | ||
| 15 | Day | Business & Career | 1.60× | ||
| 16 | Theme parks | Travel & Leisure | 1.59× | ||
| 17 | Texas Roadhouse | Food & Beverages | 1.58× | ||
| 18 | The UPS Store | Shopping | 1.56× | ||
| 19 | Airbnb | Travel & Leisure | 1.54× | ||
| 20 | Camping | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.79× | |
| Travelling | THRILL | 1.47× | |
| Family Orientation | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.96× | |
| Mindfulness | BALANCE | 0.97× |
Zip-line has an estimated audience of 5,467,649 people in United States, concentrated in California and Texas.
58.3% of Zip-line fans are female, 41.7% are male, with an average age of 44.4 years.
Zip-line fans show strongest brand affinity for Ropes course (12.44×), Adventure park (6.15×), and Royal Caribbean Cruises Ltd. (3.87×) over the country average.
Zip-line fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Zip-line itself, the audience over-indexes on Adventure park (6.15×), Royal Caribbean Cruises Ltd. (3.87×), American Airlines (1.76×), and Camping (1.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Zip-line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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