Adventure park Audience in United States

Adventure park logo

Adventure park has an estimated audience of 6,941,338 people in United States. 62.0% are female, 38.0% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Sky Zone, Dave & Buster's, Great Wolf Resorts, Family entertainment center, Hobby Lobby.

The average Adventure park fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sky Zone, Dave & Buster's, Great Wolf Resorts, with strongest over-indexing on Sky Zone (6.77× the country average). Demographically, the Adventure park audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Adventure park fans

Demographic split for Adventure park audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.3
Estimated audience size6,941,338

Audience persona

The typical Adventure park fan in United States is more female, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Sky Zone.

Top regions in United States

Top regions ranked by reach for Adventure park in United States
RegionReachAffinity
California1,457,1481.91×
Texas1,129,1331.89×
New York1,064,1622.74×
Florida542,2831.15×
Virginia417,7092.47×
Maryland400,7273.36×
Pennsylvania316,3631.35×
Connecticut224,6193.23×
Ohio219,1211.02×
Colorado196,6701.8×
North Carolina187,5690.9×
Louisiana166,1931.86×
New Jersey165,1570.94×
Illinois163,8760.71×
Michigan162,5950.9×
Tennessee147,9421.06×
Washington135,8310.98×
Oregon134,9251.7×
Georgia117,2860.55×
Indiana101,9510.8×
Massachusetts100,6860.74×
South Carolina95,9640.92×
Arizona93,8830.66×
Wisconsin75,6150.72×
Missouri70,7520.63×
Minnesota64,3210.65×
Alabama53,9820.56×
Kentucky45,6850.52×
Oklahoma40,8310.53×
Utah39,8420.64×
Nevada38,2390.57×
Washington, District of Columbia34,3041.64×
Kansas30,9310.57×
New Mexico30,7850.88×
Iowa29,3640.51×
Arkansas26,1940.46×
South Dakota25,5871.59×
Mississippi25,5540.45×
West Virginia24,7840.77×
Rhode Island16,9020.76×
Hawaii16,2670.55×
Delaware16,0820.84×
Nebraska15,5930.45×
New Hampshire14,2220.52×
Maine11,7300.47×
Idaho9,6720.28×
Montana6,9300.36×
Wyoming5,3700.52×
Vermont5,3100.44×
North Dakota3,5770.25×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adventure park audience
BrandAffinityCategory
Sky Zone6.77×Kids & Family
Dave & Buster's5.03×Food & Beverages
Great Wolf Resorts4.75×Travel & Leisure
Family entertainment center6.03×Travel & Leisure
Hobby Lobby1.54×Home & Garden
Five Below2.08×Shopping
Ropes course7.1×Travel & Leisure
Theme parks1.52×Travel & Leisure
Water park2.47×Travel & Leisure
Burlington1.78×Fashion & Accessoires
Expedia1.54×Travel & Leisure
Bungee trampoline12.97×Sports
Zip-line3.9×Travel & Leisure
Aircraft1.67×Cars & Mobility
Creative Commons1.6×Technology & Electronics
Trampoline3.29×Sports
O'Reilly Auto Parts1.71×Cars & Mobility
Nothing Bundt Cakes2.02×Food & Beverages
Yard House2.79×Food & Beverages
Credit Karma1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adventure park audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
ExtroversionTHRILL1.41
Community OrientationOPEN1.38
Convenience OrientationPREMIUM1.24
Price SensitivityPREMIUM1.2
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Adventure park
CountryShare
United States31.7%
Italy10.1%
United Kingdom7.3%

See Adventure park audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Adventure park have in United States?

Adventure park has an estimated audience of 6,941,338 people in United States, concentrated in California and Texas.

What is the gender split and age of Adventure park fans?

62.0% of Adventure park fans are female, 38.0% are male, with an average age of 41.3 years.

Which brands do Adventure park fans like most?

Adventure park fans show strongest brand affinity for Sky Zone (6.77×), Dave & Buster's (5.03×), and Great Wolf Resorts (4.75×) over the country average.

Where do Adventure park fans live in United States?

Adventure park fans in United States are most concentrated in California (reach 1,457,148), Texas (reach 1,129,133), and New York (reach 1,064,162). These three regions account for the largest share of the active audience.

What other brands do Adventure park fans also like?

Beyond Adventure park itself, the audience over-indexes on Dave & Buster's (5.03×), Great Wolf Resorts (4.75×), Family entertainment center (6.03×), and Hobby Lobby (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adventure park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.