Toledo Mud Hens Audience in United States

Toledo Mud Hens has an estimated audience of 338,631 people in United States. 49.7% are female, 50.3% are male, average age 40.7. Top regions: Michigan, Ohio, Florida. Top brand affinities: Detroit Red Wings, Detroit Tigers, McLaren P1, Ohio State University, Ohio State Buckeyes football.

The average Toledo Mud Hens fan in United States is 40.7 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Florida. Top brand affinities include Detroit Red Wings, Detroit Tigers, McLaren P1, with strongest over-indexing on Detroit Red Wings (27.03× the country average). Demographically, the Toledo Mud Hens audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Toledo Mud Hens fans

Demographic split for Toledo Mud Hens audience in United States
MetricValue
Female49.7%
Male50.3%
Average age40.7
Estimated audience size338,631

Audience persona

The typical Toledo Mud Hens fan in United States is balanced, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Detroit Red Wings.

Top regions in United States

Top regions ranked by reach for Toledo Mud Hens in United States
RegionReachAffinity
Michigan155,00917.51×
Ohio131,68612.62×
Florida12,2330.53×
California10,2390.27×
Indiana9,7981.58×
Texas7,3590.25×
Pennsylvania6,7650.59×
Illinois6,6280.59×
New York6,5650.35×
North Carolina6,2330.61×
Tennessee4,4820.66×
Virginia4,0040.49×
Minnesota3,4820.72×
Kentucky3,3260.78×
Georgia3,2890.32×
Arizona3,2310.47×
Massachusetts3,1690.47×
Wisconsin2,8050.55×
Iowa2,7280.98×
New Jersey2,5820.3×
South Carolina2,4890.49×
Maryland1,9890.34×
Colorado1,9530.37×
Missouri1,6920.31×
Nebraska1,6440.97×
Washington1,6200.24×
Alabama1,3080.28×
Connecticut1,2750.38×
Nevada1,2660.39×
Oklahoma1,2590.33×
Louisiana9890.23×
Utah9150.3×
Oregon8900.23×
Kansas8410.32×
Mississippi7110.25×
West Virginia6870.44×
Arkansas5730.21×
Hawaii4430.3×
New Hampshire4390.33×
New Mexico3960.23×
Maine3870.32×
Idaho3710.22×
Washington, District of Columbia3380.33×
Rhode Island3320.31×
Alaska3110.43×
Vermont3020.51×
Delaware2310.25×
Montana2080.22×
South Dakota2050.26×
North Dakota1940.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toledo Mud Hens audience
BrandAffinityCategory
Detroit Red Wings27.03×Sports
Detroit Tigers12.97×Sports
McLaren P149.37×Cars & Mobility
Ohio State University10.21×Business & Career
Ohio State Buckeyes football10.42×Sports
FlightAware8.84×Travel & Leisure
Dominican Republic6.15×Travel & Leisure
Detroit Lions4.85×Sports
Cleveland Guardians6.96×Sports
Kia Sportage15.56×Cars & Mobility
Cleveland Browns5.14×Sports
Bauer Hockey20×Sports
Planet Fitness2.64×Sports
Columbus Blue Jackets14.25×Sports
Calgary Flames16.17×Sports
Paul Walker8.27×Movies & TV
Diaper bag3.57×Kids & Family
Detroit Pistons4.45×Sports
Carvana3.31×Cars & Mobility
Tim Horton4.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toledo Mud Hens audience
TraitClusterScore
Family OrientationCONSERVATISM2.14
Community OrientationOPEN1.45
PatriotismCONSERVATISM1.09
Risk AppetiteTHRILL1.08
Urban LifestyleOPEN1.05
DIY MentalityTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Toledo Mud Hens
CountryShare
United States92.6%
China1.3%
Taiwan1.0%

See Toledo Mud Hens audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Toledo Mud Hens have in United States?

Toledo Mud Hens has an estimated audience of 338,631 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Toledo Mud Hens fans?

49.7% of Toledo Mud Hens fans are female, 50.3% are male, with an average age of 40.7 years.

Which brands do Toledo Mud Hens fans like most?

Toledo Mud Hens fans show strongest brand affinity for Detroit Red Wings (27.03×), Detroit Tigers (12.97×), and McLaren P1 (49.37×) over the country average.

Where do Toledo Mud Hens fans live in United States?

Toledo Mud Hens fans in United States are most concentrated in Michigan (reach 155,009), Ohio (reach 131,686), and Florida (reach 12,233). These three regions account for the largest share of the active audience.

What other brands do Toledo Mud Hens fans also like?

Beyond Toledo Mud Hens itself, the audience over-indexes on Detroit Tigers (12.97×), McLaren P1 (49.37×), Ohio State University (10.21×), and Ohio State Buckeyes football (10.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toledo Mud Hens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.