Rascasse Audience Intelligence

Toledo Mud Hens Audience in United States

A data profile of the people who buy, follow and care about Toledo Mud Hens in United States — modelled from more than twelve digital signal sources. Toledo Mud Hens has an estimated audience of 348,923 people in United States.

#717among Team in United States#4445in Sports

The average Toledo Mud Hens fan in United States is 40.7 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Florida.

Top brand affinities include Detroit Tigers, Detroit Red Wings, McLaren P1, with strongest over-indexing on Detroit Tigers (15.87× the country average).

Demographically, the Toledo Mud Hens audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toledo Mud Hens fan in United States is balanced, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toledo Mud Hens profile in United States.

Audience size
349K
in United States
Gender
49.7%♀
50.3% male
Age
40.7
average years
Country rank
#44699
Team in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toledo Mud Hens fans

49.7% are female, 50.3% are male, average age 40.7.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Toledo Mud Hens audience in United States
MetricValue
Female49.7%
Male50.3%
Average age40.7
Estimated audience size348,923
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Toledo Mud Hens audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Toledo Mud Hens audience comes from United States.

Worldwide audience distribution share by country for Toledo Mud Hens
CountryShare
United States92.8%
China1.2%
Taiwan1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toledo Mud Hens audience in United States is strongest.

Fig. 05

Top regions by affinity

Toledo Mud Hens fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K16.03×
02Ohio~100K12.98×
03Indiana~10K1.86×
04Nebraska~2K1.22×
05Iowa~3K1.09×
06Kentucky~4K0.97×
07Alaska<1K0.78×
08Vermont<1K0.78×
09North Dakota<1K0.75×
10New Hampshire<1K0.73×
11South Dakota<1K0.73×
12Montana<1K0.70×
13Pennsylvania~8K0.69×
14Minnesota~3K0.69×
15West Virginia~1K0.67×
16Delaware<1K0.67×
17Rhode Island<1K0.66×
18Tennessee~4K0.64×
19Maine<1K0.64×
20Hawaii<1K0.63×
21Idaho~1K0.61×
22Illinois~7K0.60×
23Washington, District of Columbia<1K0.60×
24Wisconsin~3K0.59×
25New Mexico<1K0.58×
26Mississippi~2K0.57×
27North Carolina~6K0.56×
28Massachusetts~4K0.55×
29South Carolina~3K0.54×
30Arkansas~2K0.54×
31Kansas~1K0.53×
32Florida~10K0.51×
33Virginia~4K0.51×
34Connecticut~2K0.51×
35New York~9K0.50×
36Arizona~3K0.50×
37Oklahoma~2K0.50×
38Nevada~2K0.50×
39Utah~1K0.48×
40Louisiana~2K0.47×
41Colorado~2K0.45×
42Alabama~2K0.45×
43Maryland~3K0.44×
44Missouri~2K0.44×
45Oregon~2K0.43×
46Georgia~4K0.39×
47New Jersey~3K0.39×
48Washington~2K0.36×
49California~10K0.28×
50Texas~8K0.27×
Fig. 06

Affinity by region

Affinity by region — Toledo Mud Hens, United States
0.27×1.00×16.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toledo Mud Hens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toledo Mud Hens audience
#·InterestCategoryAffinity×
01McLaren P1Cars & Mobility61.19×
02Detroit Red WingsSports26.45×
03Calgary FlamesSports20.00×
04Bauer HockeySports20.00×
05Columbus Blue JacketsSports16.22×
06Detroit TigersSports15.87×
07Ottawa SenatorsSports13.36×
08FlightAwareTravel & Leisure10.06×
09Cleveland GuardiansSports8.31×
10Paul WalkerMovies & TV7.81×
11Dominican RepublicTravel & Leisure7.06×
12Ohio State UniversityBusiness & Career6.61×
13Weather forecastingHome & Garden4.79×
14Detroit PistonsSports4.67×
15Detroit LionsSports3.76×
16FedExBusiness & Career3.71×
17SubwayFood & Beverages3.06×
18PinterestInternet & Social Media2.41×
19McDonald'sFood & Beverages2.34×
20Pizza HutFood & Beverages2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toledo Mud Hens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toledo Mud Hens audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toledo Mud Hens audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
MindfulnessBALANCE0.75×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toledo Mud Hens have in United States?

Toledo Mud Hens has an estimated audience of 348,923 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Toledo Mud Hens fans?

49.7% of Toledo Mud Hens fans are female, 50.3% are male, with an average age of 40.7 years.

03

Which brands do Toledo Mud Hens fans like most?

Toledo Mud Hens fans show strongest brand affinity for Detroit Tigers (15.87×), Detroit Red Wings (26.45×), and McLaren P1 (61.19×) over the country average.

04

Where do Toledo Mud Hens fans live in United States?

Toledo Mud Hens fans in United States are most concentrated in Michigan (reach ~100K), Ohio (reach ~100K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Toledo Mud Hens fans also like?

Beyond Toledo Mud Hens itself, the audience over-indexes on Detroit Red Wings (26.45×), McLaren P1 (61.19×), FlightAware (10.06×), and Cleveland Guardians (8.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toledo Mud Hens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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