A data profile of the people who buy, follow and care about Gliding in United States — modelled from more than twelve digital signal sources. Gliding has an estimated audience of 568,043 people in United States.
The average Gliding fan in United States is 38.4 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FedEx, Hang gliding, Renewable energy, with strongest over-indexing on FedEx (5.07× the country average).
Demographically, the Gliding audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Gliding fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for FedEx.
The key figures that characterise the Gliding profile in United States.
32.0% are female, 68.0% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 38.4 |
| Estimated audience size | 568,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Gliding audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.6% |
| Germany | 7.0% |
| United Kingdom | 6.8% |
Where the Gliding audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~10K | 2.21× | |
| 02 | California | ~100K | 1.95× | |
| 03 | Georgia | ~20K | 1.42× | |
| 04 | Utah | ~6K | 1.17× | |
| 05 | Virginia | ~20K | 1.10× | |
| 06 | Washington | ~10K | 1.08× | |
| 07 | Texas | ~50K | 1.07× | |
| 08 | Arkansas | ~5K | 1.07× | |
| 09 | Florida | ~40K | 1.05× | |
| 10 | Tennessee | ~10K | 1.05× | |
| 11 | Maryland | ~10K | 1.05× | |
| 12 | Kentucky | ~7K | 1.05× | |
| 13 | New York | ~30K | 1.04× | |
| 14 | North Carolina | ~20K | 1.02× | |
| 15 | New Jersey | ~10K | 1.01× | |
| 16 | Alabama | ~8K | 1.01× | |
| 17 | Washington, District of Columbia | ~2K | 1.01× | |
| 18 | Massachusetts | ~10K | 1.00× | |
| 19 | Oklahoma | ~6K | 1.00× | |
| 20 | Hawaii | ~2K | 1.00× | |
| 21 | Idaho | ~3K | 0.99× | |
| 22 | Missouri | ~9K | 0.98× | |
| 23 | Connecticut | ~6K | 0.98× | |
| 24 | Kansas | ~4K | 0.98× | |
| 25 | Louisiana | ~7K | 0.97× | |
| 26 | Colorado | ~9K | 0.96× | |
| 27 | Mississippi | ~5K | 0.96× | |
| 28 | Alaska | ~1K | 0.96× | |
| 29 | Arizona | ~10K | 0.95× | |
| 30 | South Carolina | ~8K | 0.95× | |
| 31 | Nevada | ~5K | 0.95× | |
| 32 | Indiana | ~10K | 0.94× | |
| 33 | West Virginia | ~2K | 0.94× | |
| 34 | Vermont | <1K | 0.94× | |
| 35 | Pennsylvania | ~20K | 0.93× | |
| 36 | Ohio | ~20K | 0.92× | |
| 37 | Illinois | ~20K | 0.91× | |
| 38 | Maine | ~2K | 0.91× | |
| 39 | New Mexico | ~3K | 0.90× | |
| 40 | Rhode Island | ~2K | 0.90× | |
| 41 | New Hampshire | ~2K | 0.89× | |
| 42 | Nebraska | ~3K | 0.88× | |
| 43 | Montana | ~1K | 0.87× | |
| 44 | North Dakota | ~1K | 0.87× | |
| 45 | Minnesota | ~7K | 0.86× | |
| 46 | Michigan | ~10K | 0.85× | |
| 47 | Wisconsin | ~7K | 0.84× | |
| 48 | Delaware | ~1K | 0.84× | |
| 49 | South Dakota | ~1K | 0.84× | |
| 50 | Iowa | ~4K | 0.81× |
The strongest cross-interests of the Gliding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hang gliding | Sports | 31.26× | ||
| 02 | Le Pain Quotidien | Food & Beverages | 13.09× | ||
| 03 | Armageddon (1998 film) | Movies & TV | 11.53× | ||
| 04 | Paragliding | Sports | 11.11× | ||
| 05 | Elderly care | Health | 7.13× | ||
| 06 | Parachuting | Sports | 6.23× | ||
| 07 | Bill Skarsgård | Movies & TV | 6.18× | ||
| 08 | Renewable energy | Business & Career | 5.41× | ||
| 09 | FedEx | Business & Career | 5.07× | ||
| 10 | Sustainable energy | Home & Garden | 4.80× | ||
| 11 | Weather forecasting | Home & Garden | 4.38× | ||
| 12 | Solar energy | Home & Garden | 3.94× | ||
| 13 | QVC | Movies & TV | 3.36× | ||
| 14 | Bath and Bodyworks | Shopping | 3.03× | ||
| 15 | Staples (Canada) | Business & Career | 2.70× | ||
| 16 | Innovation | Business & Career | 2.68× | ||
| 17 | Mortgage loans | Business & Career | 2.35× | ||
| 18 | Internet & Social Media | 2.06× | |||
| 19 | Airbnb | Travel & Leisure | 2.05× | ||
| 20 | Subway | Food & Beverages | 2.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.17× | |
| Family Orientation | CONSERVATISM | 2.05× | |
| Convenience Orientation | PREMIUM | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Creativity | OPEN | 0.90× |
Gliding has an estimated audience of 568,043 people in United States, concentrated in California and Texas.
32.0% of Gliding fans are female, 68.0% are male, with an average age of 38.4 years.
Gliding fans show strongest brand affinity for FedEx (5.07×), Hang gliding (31.26×), and Renewable energy (5.41×) over the country average.
Gliding fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Gliding itself, the audience over-indexes on Hang gliding (31.26×), Renewable energy (5.41×), Solar energy (3.94×), and Sustainable energy (4.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Gliding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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