Gliding Audience in United States

Gliding has an estimated audience of 568,043 people in United States. 32.0% are female, 68.0% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Staples (Canada), Hang gliding, Bill Skarsgård, Honda HR-V.

The average Gliding fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Staples (Canada), Hang gliding, with strongest over-indexing on Kia Sportage (26.16× the country average). Demographically, the Gliding audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Gliding fans

Demographic split for Gliding audience in United States
MetricValue
Female32.0%
Male68.0%
Average age38.4
Estimated audience size568,043

Audience persona

The typical Gliding fan in United States is more male, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Gliding in United States
RegionReachAffinity
California131,0542.1×
Texas51,5381.06×
Florida41,3771.08×
New York35,4971.12×
Georgia25,0911.43×
Illinois18,7280.99×
North Carolina17,8181.04×
Pennsylvania17,7830.93×
Virginia16,4771.19×
Ohio16,4310.94×
New Jersey15,4631.07×
Michigan12,8890.87×
Tennessee12,8631.13×
Washington12,3591.08×
Massachusetts12,3151.1×
Oregon11,1231.71×
Maryland11,0291.13×
Arizona10,9470.94×
Indiana10,1370.98×
Missouri9,1531×
Colorado9,1131.02×
South Carolina8,0850.95×
Alabama7,6750.97×
Kentucky7,3591.03×
Minnesota7,1620.88×
Wisconsin7,1040.83×
Louisiana6,8250.93×
Utah6,2721.23×
Oklahoma6,0490.96×
Connecticut5,7041×
Nevada5,0700.92×
Arkansas4,9051.05×
Mississippi4,3890.94×
Kansas4,1980.94×
Iowa3,5250.75×
Idaho2,8371×
West Virginia2,4450.92×
Hawaii2,4170.99×
New Mexico2,3840.84×
Nebraska2,2930.8×
New Hampshire1,9730.88×
Washington, District of Columbia1,9631.15×
Maine1,8530.91×
Rhode Island1,5380.85×
Montana1,2470.79×
Alaska1,1110.91×
Delaware1,0860.69×
Vermont9420.94×
South Dakota8130.62×
North Dakota8130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gliding audience
BrandAffinityCategory
Kia Sportage26.16×Cars & Mobility
Staples (Canada)5.4×Business & Career
Hang gliding34.6×Sports
Bill Skarsgård9.15×Movies & TV
Honda HR-V17.67×Cars & Mobility
Universal Technical Institute18.38×Cars & Mobility
Canva5.96×Technology & Electronics
Child development4.26×Business & Career
Pre-school playgroup18.71×Kids & Family
Scooby-Doo2.69×Movies & TV
Made in USA2.88×Business & Career
Jeep Grand Cherokee5.29×Cars & Mobility
Chuck Norris2.97×Movies & TV
Mothercare5.5×Kids & Family
Hobby Lobby1.84×Home & Garden
Le Pain Quotidien11.73×Food & Beverages
Great Clips2.65×Beauty & Wellness
Best Buy1.73×Shopping
Aldi1.69×Shopping
MSN1.67×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gliding audience
TraitClusterScore
Risk AppetiteTHRILL2.78
SustainabilityBALANCE1.56
Quality AwarenessPREMIUM1.55
PatriotismCONSERVATISM1.52
Design AffinityPREMIUM1.34
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Gliding
CountryShare
United States23.7%
Germany7.0%
United Kingdom6.8%

See Gliding audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Gliding have in United States?

Gliding has an estimated audience of 568,043 people in United States, concentrated in California and Texas.

What is the gender split and age of Gliding fans?

32.0% of Gliding fans are female, 68.0% are male, with an average age of 38.4 years.

Which brands do Gliding fans like most?

Gliding fans show strongest brand affinity for Kia Sportage (26.16×), Staples (Canada) (5.4×), and Hang gliding (34.6×) over the country average.

Where do Gliding fans live in United States?

Gliding fans in United States are most concentrated in California (reach 131,054), Texas (reach 51,538), and Florida (reach 41,377). These three regions account for the largest share of the active audience.

What other brands do Gliding fans also like?

Beyond Gliding itself, the audience over-indexes on Staples (Canada) (5.4×), Hang gliding (34.6×), Bill Skarsgård (9.15×), and Honda HR-V (17.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gliding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.