Base jumping Audience in United States
Base jumping has an estimated audience of 849,120 people in United States. 20.2% are female, 79.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Goop, Tezz, Grinch, Vocal harmony, Elsword.
The average Base jumping fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Tezz, Grinch, with strongest over-indexing on Goop (12.34× the country average). Demographically, the Base jumping audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Base jumping fans
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 39.2 |
| Estimated audience size | 849,120 |
Audience persona
The typical Base jumping fan in United States is more male, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 113,112 | 1.21× |
| Texas | 66,457 | 0.91× |
| Florida | 49,212 | 0.86× |
| New York | 45,936 | 0.97× |
| Pennsylvania | 26,644 | 0.93× |
| Illinois | 25,337 | 0.9× |
| Arizona | 24,703 | 1.42× |
| North Carolina | 24,519 | 0.96× |
| Washington | 24,351 | 1.43× |
| Georgia | 23,932 | 0.91× |
| Virginia | 23,262 | 1.12× |
| Ohio | 23,251 | 0.89× |
| Colorado | 19,819 | 1.48× |
| Tennessee | 19,594 | 1.15× |
| Michigan | 18,989 | 0.86× |
| New Jersey | 18,510 | 0.86× |
| Massachusetts | 18,097 | 1.08× |
| Utah | 15,165 | 1.99× |
| Maryland | 14,702 | 1.01× |
| Indiana | 13,605 | 0.88× |
| Missouri | 12,583 | 0.92× |
| Oregon | 12,185 | 1.25× |
| Wisconsin | 11,739 | 0.92× |
| Minnesota | 11,490 | 0.94× |
| Alabama | 10,035 | 0.85× |
| South Carolina | 9,492 | 0.74× |
| Kentucky | 8,568 | 0.8× |
| Nevada | 8,240 | 1× |
| Louisiana | 8,197 | 0.75× |
| Connecticut | 8,131 | 0.95× |
| Oklahoma | 7,922 | 0.84× |
| Idaho | 6,531 | 1.53× |
| Iowa | 6,021 | 0.86× |
| Arkansas | 5,786 | 0.83× |
| Kansas | 5,578 | 0.83× |
| Mississippi | 4,810 | 0.69× |
| New Mexico | 4,681 | 1.1× |
| West Virginia | 4,426 | 1.12× |
| Hawaii | 4,160 | 1.14× |
| Nebraska | 3,671 | 0.86× |
| New Hampshire | 3,408 | 1.02× |
| Washington, District of Columbia | 2,979 | 1.17× |
| Maine | 2,828 | 0.93× |
| Montana | 2,591 | 1.1× |
| Rhode Island | 1,942 | 0.72× |
| Alaska | 1,940 | 1.07× |
| Delaware | 1,680 | 0.72× |
| Vermont | 1,618 | 1.09× |
| South Dakota | 1,492 | 0.76× |
| Wyoming | 1,238 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.34× | Internet & Social Media |
| Tezz | 15.1× | Movies & TV |
| Grinch | 7.96× | Movies & TV |
| Vocal harmony | 8.85× | Music & Radio |
| Elsword | 29.06× | Games |
| Hibachi | 13.03× | Food & Beverages |
| Wok | 10.79× | Food & Beverages |
| A Enfermagem | 13.92× | Health |
| Governor of Michigan | 10.8× | Politics & Society |
| Alaska | 2.5× | Travel & Leisure |
| Voter registration | 6.9× | Politics & Society |
| Google Home | 8.27× | Technology & Electronics |
| No Escape (1994 film) | 13.82× | Movies & TV |
| El Paso County, Colorado | 15.54× | Travel & Leisure |
| Grace Slick | 9.8× | Music & Radio |
| Kennesaw State University | 13.82× | Business & Career |
| Combat sport | 1.61× | Sports |
| Gift registry | 12.96× | Kids & Family |
| Hipster | 8.82× | Politics & Society |
| La Jolla | 8.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 5.54 |
| Patriotism | CONSERVATISM | 3.84 |
| Sports Activity | POWER | 2.14 |
| Sustainability | BALANCE | 1.52 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.7% |
| United Kingdom | 9.2% |
| Australia | 6.1% |
See Base jumping audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Base jumping have in United States?
Base jumping has an estimated audience of 849,120 people in United States, concentrated in California and Texas.
What is the gender split and age of Base jumping fans?
20.2% of Base jumping fans are female, 79.8% are male, with an average age of 39.2 years.
Which brands do Base jumping fans like most?
Base jumping fans show strongest brand affinity for Goop (12.34×), Tezz (15.1×), and Grinch (7.96×) over the country average.
Where do Base jumping fans live in United States?
Base jumping fans in United States are most concentrated in California (reach 113,112), Texas (reach 66,457), and Florida (reach 49,212). These three regions account for the largest share of the active audience.
What other brands do Base jumping fans also like?
Beyond Base jumping itself, the audience over-indexes on Tezz (15.1×), Grinch (7.96×), Vocal harmony (8.85×), and Elsword (29.06×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Base jumping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.