Home exchange Audience in United States
Home exchange has an estimated audience of 759,766 people in United States. 57.9% are female, 42.1% are male, average age 37.9. Top regions: California, New York, Florida.
The average Home exchange fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida.
Category: Home & Garden · Type: Topic
Demographics of Home exchange fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.9 |
| Estimated audience size | 759,766 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 147,710 | 1.77× |
| New York | 63,510 | 1.5× |
| Florida | 57,712 | 1.12× |
| Colorado | 29,633 | 2.47× |
| Texas | 29,181 | 0.45× |
| Washington | 23,738 | 1.56× |
| Oregon | 21,970 | 2.52× |
| Massachusetts | 21,880 | 1.46× |
| North Carolina | 18,545 | 0.81× |
| Hawaii | 14,316 | 4.38× |
| Virginia | 13,123 | 0.71× |
| Georgia | 12,139 | 0.52× |
| Illinois | 12,123 | 0.48× |
| New Jersey | 11,858 | 0.61× |
| Utah | 11,776 | 1.73× |
| Pennsylvania | 11,733 | 0.46× |
| Arizona | 11,655 | 0.75× |
| South Carolina | 9,407 | 0.82× |
| Tennessee | 9,171 | 0.6× |
| Louisiana | 8,675 | 0.89× |
| Maryland | 8,315 | 0.64× |
| Michigan | 7,266 | 0.37× |
| Idaho | 6,266 | 1.64× |
| Nevada | 6,158 | 0.84× |
| Minnesota | 6,157 | 0.57× |
| Ohio | 5,941 | 0.25× |
| Washington, District of Columbia | 5,920 | 2.59× |
| Maine | 5,427 | 1.99× |
| Connecticut | 5,370 | 0.7× |
| Wisconsin | 4,269 | 0.37× |
| Vermont | 4,223 | 3.17× |
| Nebraska | 4,034 | 1.06× |
| Montana | 3,935 | 1.87× |
| New Mexico | 3,535 | 0.93× |
| Alabama | 3,421 | 0.32× |
| Indiana | 3,299 | 0.24× |
| Missouri | 3,266 | 0.27× |
| Rhode Island | 2,936 | 1.21× |
| New Hampshire | 2,713 | 0.91× |
| Kentucky | 2,548 | 0.27× |
| Iowa | 2,435 | 0.39× |
| Alaska | 2,217 | 1.36× |
| Arkansas | 1,921 | 0.31× |
| Oklahoma | 1,920 | 0.23× |
| Kansas | 1,686 | 0.28× |
| Wyoming | 1,348 | 1.2× |
| Mississippi | 1,105 | 0.18× |
| Delaware | 1,017 | 0.49× |
| West Virginia | 793 | 0.22× |
| South Dakota | 477 | 0.27× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| India | 7.4% |
| Brazil | 6.6% |
See Home exchange audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home exchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.