Taylor Morrison Audience in United States

Taylor Morrison logo

Taylor Morrison has an estimated audience of 611,064 people in United States. 58.8% are female, 41.2% are male, average age 45.9. Top regions: Texas, Florida, California. Top brand affinities: Charli XCX, Irina Shayk, Cyndi Lauper, Dremel, Indeed.com.

The average Taylor Morrison fan in United States is 45.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Charli XCX, Irina Shayk, Cyndi Lauper, with strongest over-indexing on Charli XCX (62.17× the country average). Demographically, the Taylor Morrison audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Basketball

Demographics of Taylor Morrison fans

Demographic split for Taylor Morrison audience in United States
MetricValue
Female58.8%
Male41.2%
Average age45.9
Estimated audience size611,064

Audience persona

The typical Taylor Morrison fan in United States is more female, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Charli XCX.

Top regions in United States

Top regions ranked by reach for Taylor Morrison in United States
RegionReachAffinity
Texas194,3683.7×
Florida145,0953.51×
California116,1391.73×
Arizona103,4928.29×
North Carolina62,0133.37×
Georgia50,3112.67×
Colorado31,3913.26×
Washington17,8851.46×
New York17,2310.5×
Nevada15,4202.61×
Oregon14,3812.05×
Indiana13,5141.21×
South Carolina10,5471.15×
Illinois10,3030.51×
Virginia9,0030.6×
New Jersey8,8180.57×
Pennsylvania8,0760.39×
Ohio7,6430.41×
Michigan6,3750.4×
Tennessee6,1300.5×
Maryland6,0600.58×
Massachusetts4,8370.4×
Missouri3,9540.4×
Minnesota3,9070.45×
Wisconsin3,4530.38×
Connecticut3,1150.51×
Oklahoma3,0270.45×
Utah2,9610.54×
Louisiana2,8920.37×
Kentucky2,7620.36×
Iowa2,7390.54×
Alabama2,3100.27×
Kansas2,1290.44×
Arkansas1,8450.37×
Idaho1,5480.51×
Nebraska1,4140.46×
New Mexico1,1620.38×
New Hampshire1,1460.48×
Mississippi9920.2×
Hawaii9580.36×
Delaware8690.52×
Washington, District of Columbia7250.39×
Maine6660.3×
Montana6630.39×
Rhode Island6520.34×
West Virginia5900.21×
South Dakota5070.36×
North Dakota3980.32×
Wyoming3080.34×
Alaska3040.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Morrison audience
BrandAffinityCategory
Charli XCX62.17×Music & Radio
Irina Shayk86.41×Fashion & Accessoires
Cyndi Lauper36.87×Music & Radio
Dremel48.6×Home & Garden
Indeed.com5.94×Business & Career
Google Maps5.4×Internet & Social Media
Toshiba38.33×Technology & Electronics
Capital One5.4×Business & Career
PSV Eindhoven48.14×Sports
OtterBox22.36×Technology & Electronics
Adele19.03×Music & Radio
CarGurus6.25×Cars & Mobility
D. R. Horton30.72×Home & Garden
American Home Shield22.64×Home & Garden
Pulte Homes30.21×Home & Garden
Day trading10.73×Business & Career
Enterprise Rent-A-Car5.38×Cars & Mobility
Home equity line of credit10.44×Business & Career
Channing Tatum10.02×Movies & TV
Toll Brothers24.86×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Morrison audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Risk AppetiteTHRILL2.27
Design AffinityPREMIUM2.22
DIY MentalityTHRILL2.18
IndulgenceJOY1.86
Quality AwarenessPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Taylor Morrison
CountryShare
United States89.6%
United Kingdom2.4%
Germany1.6%

See Taylor Morrison audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Taylor Morrison have in United States?

Taylor Morrison has an estimated audience of 611,064 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Taylor Morrison fans?

58.8% of Taylor Morrison fans are female, 41.2% are male, with an average age of 45.9 years.

Which brands do Taylor Morrison fans like most?

Taylor Morrison fans show strongest brand affinity for Charli XCX (62.17×), Irina Shayk (86.41×), and Cyndi Lauper (36.87×) over the country average.

Where do Taylor Morrison fans live in United States?

Taylor Morrison fans in United States are most concentrated in Texas (reach 194,368), Florida (reach 145,095), and California (reach 116,139). These three regions account for the largest share of the active audience.

What other brands do Taylor Morrison fans also like?

Beyond Taylor Morrison itself, the audience over-indexes on Irina Shayk (86.41×), Cyndi Lauper (36.87×), Dremel (48.6×), and Indeed.com (5.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.