Taylor Morrison Audience in United States

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Taylor Morrison has an estimated audience of 611,064 people in United States. 58.8% are female, 41.2% are male, average age 45.9. Top regions: Texas, Florida, California. Top brand affinities: Assassin's Creed II, Mothercare, Fairy godmother, Allama Iqbal Open University, Tierra Cali.

The average Taylor Morrison fan in United States is 45.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Assassin's Creed II, Mothercare, Fairy godmother, with strongest over-indexing on Assassin's Creed II (19.03× the country average). Demographically, the Taylor Morrison audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Basketball

Demographics of Taylor Morrison fans

Demographic split for Taylor Morrison audience in United States
MetricValue
Female58.8%
Male41.2%
Average age45.9
Estimated audience size611,064

Audience persona

The typical Taylor Morrison fan in United States is more female, around 45.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Assassin's Creed II.

Top regions in United States

Top regions ranked by reach for Taylor Morrison in United States
RegionReachAffinity
Texas194,3683.7×
Florida145,0953.51×
California116,1391.73×
Arizona103,4928.29×
North Carolina62,0133.37×
Georgia50,3112.67×
Colorado31,3913.26×
Washington17,8851.46×
New York17,2310.5×
Nevada15,4202.61×
Oregon14,3812.05×
Indiana13,5141.21×
South Carolina10,5471.15×
Illinois10,3030.51×
Virginia9,0030.6×
New Jersey8,8180.57×
Pennsylvania8,0760.39×
Ohio7,6430.41×
Michigan6,3750.4×
Tennessee6,1300.5×
Maryland6,0600.58×
Massachusetts4,8370.4×
Missouri3,9540.4×
Minnesota3,9070.45×
Wisconsin3,4530.38×
Connecticut3,1150.51×
Oklahoma3,0270.45×
Utah2,9610.54×
Louisiana2,8920.37×
Kentucky2,7620.36×
Iowa2,7390.54×
Alabama2,3100.27×
Kansas2,1290.44×
Arkansas1,8450.37×
Idaho1,5480.51×
Nebraska1,4140.46×
New Mexico1,1620.38×
New Hampshire1,1460.48×
Mississippi9920.2×
Hawaii9580.36×
Delaware8690.52×
Washington, District of Columbia7250.39×
Maine6660.3×
Montana6630.39×
Rhode Island6520.34×
West Virginia5900.21×
South Dakota5070.36×
North Dakota3980.32×
Wyoming3080.34×
Alaska3040.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taylor Morrison audience
BrandAffinityCategory
Assassin's Creed II19.03×Games
Mothercare6.11×Kids & Family
Fairy godmother7.87×Literature
Allama Iqbal Open University38.33×Business & Career
Tierra Cali6.69×Travel & Leisure
Natural rubber1.81×Cars & Mobility
Calvary Chapel8.08×Politics & Society
Governor of Michigan5.91×Politics & Society
Bank account1.88×Business & Career
Nationality1.61×Politics & Society
Gary Clark, Jr.10.02×Music & Radio
Cherish (group)7.73×Music & Radio
Historic site3.02×Arts & Culture
Kementerian Kesihatan Malaysia30.72×Politics & Society
Vocal harmony2.99×Music & Radio
Hollywood Vampires (band)12.23×Music & Radio
Cam Ward2.52×Sports
Hipster6.04×Politics & Society
Girolando cattle16.1×Pets & Animals
Grinch2.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taylor Morrison audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Risk AppetiteTHRILL2.27
Design AffinityPREMIUM2.22
DIY MentalityTHRILL2.18
IndulgenceJOY1.86
Quality AwarenessPREMIUM1.83

Worldwide distribution

Worldwide audience distribution share by country for Taylor Morrison
CountryShare
United States89.6%
United Kingdom2.4%
Germany1.6%

See Taylor Morrison audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Taylor Morrison have in United States?

Taylor Morrison has an estimated audience of 611,064 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Taylor Morrison fans?

58.8% of Taylor Morrison fans are female, 41.2% are male, with an average age of 45.9 years.

Which brands do Taylor Morrison fans like most?

Taylor Morrison fans show strongest brand affinity for Assassin's Creed II (19.03×), Mothercare (6.11×), and Fairy godmother (7.87×) over the country average.

Where do Taylor Morrison fans live in United States?

Taylor Morrison fans in United States are most concentrated in Texas (reach 194,368), Florida (reach 145,095), and California (reach 116,139). These three regions account for the largest share of the active audience.

What other brands do Taylor Morrison fans also like?

Beyond Taylor Morrison itself, the audience over-indexes on Mothercare (6.11×), Fairy godmother (7.87×), Allama Iqbal Open University (38.33×), and Tierra Cali (6.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.