Rascasse Audience Intelligence

Taylor Morrison Target Market in United States

A data profile of the people who buy, follow and care about Taylor Morrison in United States — modelled from more than twelve digital signal sources. Taylor Morrison has an estimated audience of 633,559 people in United States.

#3275among Brand in United States#1353in Home & Garden

The average Taylor Morrison fan in United States is 45.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Cyndi Lauper, Irina Shayk, Charli XCX, with strongest over-indexing on Cyndi Lauper (42.97× the country average).

Demographically, the Taylor Morrison audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taylor Morrison fan in United States is more female, around 45.9 years old, with strong Quality Awareness tendencies and a notable affinity for Cyndi Lauper.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taylor Morrison profile in United States.

Audience size
634K
in United States
Gender
58.8%♀
41.2% male
Age
45.9
average years
Country rank
#31784
Brand in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taylor Morrison

58.8% are female, 41.2% are male, average age 45.9.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Taylor Morrison audience in United States
MetricValue
Female58.8%
Male41.2%
Average age45.9
Estimated audience size633,559
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Taylor Morrison audience in United States
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4925%
50+35%
Fig. 04

Worldwide distribution

89.2%

of the worldwide Taylor Morrison audience comes from United States.

Worldwide audience distribution share by country for Taylor Morrison
CountryShare
United States89.2%
United Kingdom2.4%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taylor Morrison audience in United States is strongest.

Fig. 05

Top regions by affinity

Taylor Morrison customers by region in United States
#RegionReachAffinity×
01Arizona~100K8.04×
02Florida~100K3.53×
03Texas~200K3.29×
04North Carolina~60K3.05×
05Colorado~30K2.86×
06Georgia~50K2.71×
07Nevada~20K2.67×
08Oregon~10K2.01×
09California~100K1.62×
10Washington~20K1.34×
11Indiana~10K1.33×
12South Carolina~10K1.14×
13Alaska~1K0.82×
14Vermont<1K0.80×
15North Dakota<1K0.79×
16South Dakota~1K0.77×
17Montana~1K0.76×
18Delaware~1K0.74×
19Nebraska~2K0.72×
20New Hampshire~2K0.72×
21Rhode Island~1K0.71×
22Idaho~2K0.70×
23West Virginia~2K0.70×
24Iowa~3K0.69×
25Maine~2K0.69×
26Hawaii~2K0.68×
27Washington, District of Columbia~1K0.68×
28Virginia~10K0.65×
29Utah~4K0.65×
30New Mexico~2K0.64×
31Mississippi~3K0.63×
32New Jersey~10K0.62×
33Connecticut~4K0.61×
34Kansas~3K0.61×
35Maryland~6K0.60×
36Arkansas~3K0.60×
37Tennessee~7K0.59×
38Oklahoma~4K0.59×
39New York~20K0.58×
40Missouri~6K0.56×
41Illinois~10K0.55×
42Louisiana~4K0.55×
43Minnesota~5K0.54×
44Alabama~5K0.54×
45Kentucky~4K0.54×
46Massachusetts~6K0.51×
47Wisconsin~5K0.50×
48Ohio~9K0.47×
49Michigan~8K0.47×
50Pennsylvania~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Taylor Morrison, United States
0.45×1.00×8.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taylor Morrison audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taylor Morrison audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires62.56×
02Cyndi LauperMusic & Radio42.97×
03D. R. HortonHome & Garden41.02×
04Pulte HomesHome & Garden35.44×
05Charli XCXMusic & Radio32.87×
06ToshibaTechnology & Electronics30.71×
07Toll BrothersHome & Garden25.09×
08AdeleMusic & Radio20.18×
09Paul StanleyMusic & Radio18.48×
10Home equity line of creditBusiness & Career12.03×
11Channing TatumMovies & TV11.66×
12Home equity loanBusiness & Career11.53×
13Single-family detached homeHome & Garden11.01×
14Home automationTechnology & Electronics6.42×
15QVCMovies & TV5.48×
16Discount storesShopping5.02×
17Mortgage loansBusiness & Career4.69×
18Shopping mallsShopping3.52×
19IKEAHome & Garden3.01×
20PinterestInternet & Social Media2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taylor Morrison audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taylor Morrison audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.51×
Convenience OrientationPREMIUM2.41×
Price SensitivityPREMIUM2.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taylor Morrison audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
Early Adopter MentalityPOWER0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taylor Morrison's target market in United States?

Taylor Morrison's target market in United States covers an estimated 633,559 people, concentrated in Texas and Florida.

02

What is the gender split and age of Taylor Morrison customers?

58.8% of the Taylor Morrison audience are female, 41.2% are male, with an average age of 45.9 years.

03

Which brands do Taylor Morrison fans like most?

Taylor Morrison fans show strongest brand affinity for Cyndi Lauper (42.97×), Irina Shayk (62.56×), and Charli XCX (32.87×) over the country average.

04

Where do Taylor Morrison fans live in United States?

Taylor Morrison fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Taylor Morrison fans also like?

Beyond Taylor Morrison itself, the audience over-indexes on Irina Shayk (62.56×), Charli XCX (32.87×), D. R. Horton (41.02×), and Adele (20.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Taylor Morrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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